I am a results-driven Digital Marketing Specialist with proven expertise in social media growth, content strategy, and analytics-driven optimization. I specialize in building online audiences organically, developing content calendars, and executing campaigns that increase visibility, engagement, and follower growth. I am skilled in SEO, Google Analytics, PPC management, email marketing, and social media tools such as Meta Business Suite, Buffer, and Mailchimp. I blend creativity with data insights to deliver measurable growth for brands.

Wyclife Ooko

I am a results-driven Digital Marketing Specialist with proven expertise in social media growth, content strategy, and analytics-driven optimization. I specialize in building online audiences organically, developing content calendars, and executing campaigns that increase visibility, engagement, and follower growth. I am skilled in SEO, Google Analytics, PPC management, email marketing, and social media tools such as Meta Business Suite, Buffer, and Mailchimp. I blend creativity with data insights to deliver measurable growth for brands.

Available to hire

I am a results-driven Digital Marketing Specialist with proven expertise in social media growth, content strategy, and analytics-driven optimization. I specialize in building online audiences organically, developing content calendars, and executing campaigns that increase visibility, engagement, and follower growth.

I am skilled in SEO, Google Analytics, PPC management, email marketing, and social media tools such as Meta Business Suite, Buffer, and Mailchimp. I blend creativity with data insights to deliver measurable growth for brands.

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Work Experience

Digital Marketing Strategist at White Gulf Branding
May 1, 2025 - Present
Analyzed traffic through the company website using Google Analytics and came up with meaningful data analysis to improve engagements; assisted with Google Ads campaigns, reducing cost-per-click (CPC) by 25%. Planned and executed social media campaigns, increasing engagement by 30% across platforms. Collaborated with designers to create ad visuals and promotional materials. Created and scheduled content calendars using Meta Business Suite and Buffer. Monitored and reported campaign performance using Google Analytics.
Procurement Intern at Bamburi Cement
September 1, 2024 - September 10, 2025
Managed supplier relationships, evaluated and awarded tenders. Updated internal database with order details. Prepared cost analysis before purchasing. Strategically sourced for supplier skills; PPC strategies. Sourced for Procurement activities including Marketing analytics tools (Google Analytics, Web Trends). Web development through WordPress. Email marketing and Mailchimp. Static and motion graphic design.
Digital Marketing Strategist at White Gulf Branding
May 1, 2025 - Present
Analyzed traffic through the company website using Google Analytics and provided data-driven insights to improve engagement. Assisted with Google Ads campaigns, reducing cost-per-click (CPC) by 25%. Planned and executed social media campaigns, increasing engagement across platforms by 30%. Collaborated with designers to create visuals and promotional materials. Created and scheduled content calendars using Meta Business Suite and Buffer. Monitored and reported campaign performance using Google Analytics.
Procurement Intern at Bamburi Cement
September 1, 2024 - September 10, 2025
Managed supplier relationships and supported tender evaluation and award processes. Updated internal databases with order details. Prepared cost analyses prior to purchasing. Strategically sourced for supplier skills. Gained experience with PPC strategies, SEO, and marketing analytics tools (Google Analytics, Web Trends). Web development using WordPress; Email marketing and Mailchimp; Static and motion graphic design. Interests include traveling, music, reading, and soccer.
Digital Marketing Strategist at Whitegulf Branding
May 1, 2025 - Present
Increased social media engagement by 30% across platforms through strategic content planning and growth campaigns. Analyzed traffic via Google Analytics and developed insights that improved content performance and audience retention. Reduced Google Ads CPC by 25% through targeted keyword optimization and campaign refinements. Created and managed content calendars (posts, reels, stories) using Meta Business Suite and Buffer. Designed and executed email marketing campaigns in Mailchimp, achieving a consistent 20% open rate. Collaborated with designers to produce engaging ad visuals and promotional content aligned with growth strategies.
Procurement Intern at Bamburi Cement
September 30, 2024 - October 22, 2025
Managed supplier relationships and evaluated tenders. Conducted cost analysis and supported procurement decisions. Updated internal databases with order details.

Education

Bachelor of Purchasing and Supplies Management at Chuka University
January 11, 2030 - September 10, 2025
Bachelor of Purchasing and Supplies Management at Chuka University
January 11, 2030 - September 10, 2025
Kenya Certificate of Secondary Education at Nyeri High School
January 11, 2030 - September 10, 2025
Bachelor of Purchasing and Supplies Management at Chuka University
January 11, 2030 - October 22, 2025
Digital Marketing with AI at Generation Kenya
January 11, 2030 - October 22, 2025
Kenya Certificate of Secondary Education at Nyarach High School
January 11, 2030 - October 22, 2025

Qualifications

Kenya Certified Purchasing and Supplies Professional
January 11, 2030 - September 10, 2025
Kenya Institute of Supplies Management
January 11, 2030 - September 10, 2025
Kenya Certificate of Secondary Education
January 11, 2030 - September 10, 2025
Digital Marketing with AI Generation
January 11, 2030 - September 10, 2025
Kenya Certificate of Secondary Education
January 11, 2030 - September 10, 2025
Certified Purchasing and Supplies Professional of Kenya (CPSP-K)
January 11, 2030 - October 22, 2025

Industry Experience

Media & Entertainment, Manufacturing, Computers & Electronics, Transportation & Logistics, Professional Services, Software & Internet