I am a multidisciplinary creator with 8 years of product and visual design experience across Mainland China, Hong Kong, and Europe. With a background in Psychology and Design, I bring a human-centered and cross-cultural perspective to digital products. My strengths lie in brand-driven UI, Emotional design , visual storytelling and brand localization.

XUELI DONG

I am a multidisciplinary creator with 8 years of product and visual design experience across Mainland China, Hong Kong, and Europe. With a background in Psychology and Design, I bring a human-centered and cross-cultural perspective to digital products. My strengths lie in brand-driven UI, Emotional design , visual storytelling and brand localization.

Available to hire

I am a multidisciplinary creator with 8 years of product and visual design experience across Mainland China, Hong Kong, and Europe. With a background in Psychology and Design, I bring a human-centered and cross-cultural perspective to digital products. My strengths lie in brand-driven UI, Emotional design , visual storytelling and brand localization.

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Language

Chinese
Fluent
English
Fluent
Italian
Advanced

Work Experience

Product & Visual Designer at Self-employed
September 1, 2021 - Present
Led end-to-end UI and visual design for an e-learning platform, including interactive courseware, branding, and visual assets. Improved user engagement by 25% by optimizing user experience and learning flows.
Senior UI Designer at MaxE n International Education
February 1, 2019 - September 1, 2021
UI & Graphic Designer at Blue d
November 1, 2018 - February 1, 2019
Designed B2B ad systems and interfaces. Applied systematic design, visual hierarchy, and workflow optimization to improve usability and efficiency. Collaborated closely with developers to ensure smooth implementation.
UI Designer at Tec-Do
February 1, 2017 - November 1, 2018
Executed UI design and excelled in copywriting and graphic design.
UI & Graphic Designer at D eliv e re d e nd -to -e nd U I a n d g ra p hic d esig n (as listed in resume)
January 1, 2014 - January 1, 2018
Delivered end-to-end UI and graphic design for a mobile app, including the app’s logo, interfaces, campaign assets, and illustrations. Created visuals to reinforce the app identity and engage student users.

Education

Bachelor’s Degree in Psychological Science at University of Padova, Italy
January 1, 2022 - January 1, 2025
Bachelor’s Degree in Advertising Design at University in Jiujiang, China
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Other