I am a committed Digital Marketing Specialist with a strong focus on outstanding performance and providing leadership to project teams. Being detail oriented and technically minded has enabled me to optimize delivery methods and improve efficiency throughout project lifecycles. I am passionate about supporting and nurturing people wherever possible, drawing on my broad experience in digital marketing and management. With extensive experience managing large-scale international campaigns and social media strategies, I have successfully planned and implemented projects that improve brand awareness, customer engagement, and sales. I thrive in collaborative environments and am skilled at data-driven decision-making to ensure the success of marketing campaigns across multiple platforms.

Mohamed Yahya Salih

I am a committed Digital Marketing Specialist with a strong focus on outstanding performance and providing leadership to project teams. Being detail oriented and technically minded has enabled me to optimize delivery methods and improve efficiency throughout project lifecycles. I am passionate about supporting and nurturing people wherever possible, drawing on my broad experience in digital marketing and management. With extensive experience managing large-scale international campaigns and social media strategies, I have successfully planned and implemented projects that improve brand awareness, customer engagement, and sales. I thrive in collaborative environments and am skilled at data-driven decision-making to ensure the success of marketing campaigns across multiple platforms.

Available to hire

I am a committed Digital Marketing Specialist with a strong focus on outstanding performance and providing leadership to project teams. Being detail oriented and technically minded has enabled me to optimize delivery methods and improve efficiency throughout project lifecycles. I am passionate about supporting and nurturing people wherever possible, drawing on my broad experience in digital marketing and management.

With extensive experience managing large-scale international campaigns and social media strategies, I have successfully planned and implemented projects that improve brand awareness, customer engagement, and sales. I thrive in collaborative environments and am skilled at data-driven decision-making to ensure the success of marketing campaigns across multiple platforms.

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Language

English
Fluent
Sinhala, Sinhalese
Advanced
Tamil
Advanced

Work Experience

Project Manager at Surge Global (Pvt) Ltd
June 30, 2022 - August 18, 2025
Managed projects for four years, overseeing entire project lifecycles, optimizing delivery methods, and supporting team members to ensure high performance and successful project implementation.
Digital Media Specialist at Advertising & Marketing Consultants, Abu Dhabi, UAE
June 15, 2022 - Present
Plan and develop strategic proposals for both ad-hoc and retainer projects targeting audience engagement and customer satisfaction across social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and Snapchat. Collaborate with video editors and graphic designers to create compelling content. Participate in stakeholder meetings to report on campaign performance and advise on next steps using data-driven insights. Monitor site metrics and oversee creative designs to ensure brand consistency. Implement and monitor the company's social media strategy to increase brand awareness and sales. Respond to customer queries promptly. Conduct in-depth market and competitor research. Proficient in Microsoft Office, Google Workspace, social media ad platforms, Google Ads, Google Analytics, Google Tag Manager, and Google Looker Studio.

Education

Diploma in IT at ESOFT Metro Campus
September 1, 2015 - January 1, 2018
Pearson BTEC Level 07 Diploma in Strategic Management & Leadership at ESOFT Metro Campus
May 1, 2021 - June 30, 2022
Master of Business Administration (Marketing) at University of Bedfordshire
March 1, 2022 - December 1, 2023

Qualifications

Inbound Certified - HUBSPOT Academy
January 1, 2018 - August 18, 2025
Advanced Google Analytics Certification
September 1, 2019 - August 18, 2025
Spoken Mandarin Course - Hàny ǔ Services
September 1, 2021 - August 18, 2025
Advanced Google Tag Manager - LinkedIn
April 1, 2021 - August 18, 2025

Industry Experience

Education, Government, Retail, Travel & Hospitality, Other