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Designer with 6+ years across financial services, global retail, and brand consultancy, delivering campaign assets, design systems, and multi-channel materials for corporate and consumer-facing brands. I transform complex briefs into impactful visual stories, managing the full creative process from concept to delivery with a focus on strategic consistency and precision.…

Yanto Liang

UX Designer, UI Designer, Graphic Designer, +3

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Designer with 6+ years across financial services, global retail, and brand consultancy, delivering campaign assets, design systems, and multi-channel materials for corporate and consumer-facing brands. I transform complex briefs into impactful visual stories, managing the full creative process from concept to delivery with a focus on strategic consistency and precision.…

Available to hire

Designer with 6+ years across financial services, global retail, and brand consultancy, delivering campaign assets, design systems, and multi-channel materials for corporate and consumer-facing brands. I transform complex briefs into impactful visual stories, managing the full creative process from concept to delivery with a focus on strategic consistency and precision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Advanced

Chinese

Advanced

Work Experience

Freelance Graphic/ Branding/ Product Designer at Self-Employed

November 1, 2023 - June 1, 2025

Partnered with 10+ clients across fintech, NGO, retail, and F&B to translate business goals into strategic brand, digital, and print design solutions; led end-to-end UI design for a 19-screen fintech platform; established a visual identity centered on brand trust; implemented a scalable component system; managed full project lifecycle with iterative stakeholder reviews.

Freelance Designer at Self-Employed (Freelance)

November 1, 2023 - June 1, 2025

Delivered end-to-end brand identities, UX/UI, packaging, and marketing collateral for fintech, NGO, and hospitality clients. Led logo design and brand systems, created digital and print assets, and contributed to product UX/UI for an end-to-end wealth management app.

Freelance UX/UI Designer at Self-Employed

November 1, 2023 - June 1, 2025

Collaborated with 10+ clients across fintech, NGO, F&B, and materials industries to translate business goals into strategic brand, digital, and print design solutions. Delivered end-to-end work spanning UX/UI, branding, visual identity, packaging, and marketing collateral; maintained clear and consistent brand communication.

Multimedia Designer at Duty Zero by cdf (CDF Lagardere Company Limited)

January 1, 2023 - Present

Produced cross-platform marketing assets (digital banners, landing pages, social media posts) for monthly, seasonal, and weekly campaigns across Duty Zero and HKIA platforms; designed branded menus and takeaway packaging to reinforce visual consistency and elevate the customer brand experience at HKIA.

Graphic Designer at CMB Wing Lung Bank Limited

December 1, 2021 - April 1, 2023

Designed graphics for digital banking marketing materials, websites, banners, EDMs, and print collateral; contributed to brand consistency and workflow improvements within a 9-person digital banking marketing team; managed print production and vendor coordination.

Graphic Designer at Hong Kong MG Trading Limited

September 1, 2018 - November 1, 2021

Designed graphics and multi-channel marketing materials for websites, social media, EDMs, banners, and product catalogs; managed image post-production for e-commerce; supported in-store visual merchandising and POS materials.