I create evocative, purpose-led branding that blends design research with storytelling, cultural curiosity, and positive intent.
My practice reimagines branding as human, conscious, and change-driven, helping brands stand out through real impact and creative hope for a better world.
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Collaborated within a design team on an ethnography-driven project to revive the heritage craft of Bidri, developing a comprehensive design system.
Developed speculative branding for a river community, blending Indian mythology and nature to inspire social connection and create meaningful experiences.
Directed the Visual Identity for Wesmarc Doors, merging tech-focused storytelling with digital experience.
Created typography-driven Illustrations for Ekya Schools’ web redesign, translating each page’s story into characterful visuals.
Developed advisory graphics for Karnataka State Disaster Management Authority (KSDMA), translating complex safety information into human-centred narratives.
Designed playful visuals for International Yoga Day ‘23, exhibited at Mopa Airport, Goa, to promote community well-being.
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