SOTE Veggie Market Branding

SOTE is a local veggie market connects nearby farms and home-style cooking to serve daily stir-fried vegetable meals and fresh produce. The goal was to build a visual identity that felt earthy, fresh, and community-driven. Reflecting SOTE’s belief that good food should be simple, local, and shared.

The identity blends handcrafted warmth with natural freshness. The palette Roasted Pepper, Grain Beige, Leaf Green, and Burgundy Cherry, draws from the colors of vegetables and soil. Illustrated vegetables and checkered textures complete the brand’s friendly, down-to-earth look. #branding #illustrator #graphicdesigner #logo #branding #customillustrations #visualidentity #packaging