Hi, I’m Yeva - a brand strategist and content lead based in Abu Dhabi. My superpower is curiosity with a little wit. I don’t say “I don’t know how to do that” - I say “let me figure it out.” That mindset has taken me across fintech, creative agencies, private wealth, edtech, and everything in between. I care about brands. Deeply. I notice small details in product features and brand messaging, because small things are where the real difference lives. I wear many hats and I mean it. Each new domain is a language to learn, and I through that, I keep falling in love with marketing - again and again. Brands I’ve worked with before: The Coca Cola Company, Beats by Dr Dre, NYU, imagi. What I bring to the table: very good copy, organic growth, campaign launching, community engagement, and more. Does this click? Let’s chat.

Yeva Stepanova

Hi, I’m Yeva - a brand strategist and content lead based in Abu Dhabi. My superpower is curiosity with a little wit. I don’t say “I don’t know how to do that” - I say “let me figure it out.” That mindset has taken me across fintech, creative agencies, private wealth, edtech, and everything in between. I care about brands. Deeply. I notice small details in product features and brand messaging, because small things are where the real difference lives. I wear many hats and I mean it. Each new domain is a language to learn, and I through that, I keep falling in love with marketing - again and again. Brands I’ve worked with before: The Coca Cola Company, Beats by Dr Dre, NYU, imagi. What I bring to the table: very good copy, organic growth, campaign launching, community engagement, and more. Does this click? Let’s chat.

Available to hire

Hi, I’m Yeva - a brand strategist and content lead based in Abu Dhabi.

My superpower is curiosity with a little wit. I don’t say “I don’t know how to do that” - I say “let me figure it out.” That mindset has taken me across fintech, creative agencies, private wealth, edtech, and everything in between.

I care about brands. Deeply. I notice small details in product features and brand messaging, because small things are where the real difference lives.

I wear many hats and I mean it. Each new domain is a language to learn, and I through that, I keep falling in love with marketing - again and again.

Brands I’ve worked with before: The Coca Cola Company, Beats by Dr Dre, NYU, imagi.

What I bring to the table: very good copy, organic growth, campaign launching, community engagement, and more.

Does this click? Let’s chat.

See more

Language

English
Fluent
Ukrainian
Fluent
Russian
Fluent
German
Fluent
Polish
Beginner

Work Experience

Marketing Manager (Brand) at Multipolitan (Global Migration Platform Licensed by ADGM)
February 1, 2025 - March 1, 2026
Led Multipolitan’s presence on Instagram, LinkedIn, X, and YouTube; Optimised paid social strategy with a 20,000 AED weekly budget and A/B testing, driving 50 leads per day; Managed end-to-end production and PR launch of The Digital State Report and The Startup Friendly Cities Report with a combined PR budget of 170,000 AED; Secured 60 earned media placements in Khaleej Times, Economy Middle East, Zawya, Arabian Business, DIFC Innovation Hub, Startup Scene ME, Gulf Business, CNBC, and more; Directed campaign execution with studio EmergentX across motion, digital, and UI/UX; Promoted 49 curated webinars and 11 private wealth events engaging finance strategists and High-Net-Worth Individuals.
Brand Strategy Intern at Landor, WPP (Brand Transformation Agency)
June 1, 2024 - August 1, 2024
Led global brand portfolio optimisation for The Coca-Cola Company's Minute Maid across 17 markets; Ran Excel models to quantify growth drivers for GTM strategy; Contributed to 2.7M USD in new business deals for 2024 validating client briefs and conducting SWOT analysis for Vattenfall, Shein, and Thai Union Group.
Product Marketing Associate at Imagi Labs (Tech Education Tool for AI Era)
April 1, 2023 - May 1, 2024
Developed and published 6 SEO-optimised articles for the Shopify site, driving 18% increase in web traffic; Optimised email marketing campaigns using Klaviyo with A/B tests to boost open rates; Generated a multi-platform content strategy that grew engagement by 43% across TikTok and Instagram; Led B2B sales prospect search on LinkedIn, generating 230 warm leads and onboarding them to Pipedrive.
Marketing Campaign Manager at NYU Office of Global Education
September 1, 2022 - December 1, 2023
Advertised the Study Away Resource Fair, driving 280 attendees and a 40% YoY increase in participation; Filmed 15 Instagram Reels showing students’ global experiences, generating 330K views in two months; Managed campaign timeline for 'Study Away in Abu Dhabi', approved assets and supported deployment.
Digital Marketing & Community Engagement Manager at Knowledge E (IT Services and Consulting)
June 1, 2021 - August 1, 2022
Drove community engagement through daily Twitter threads, gaining 1,304 new followers; Managed logistics for the Forum for Open Research in MENA to host 500 attendees in collaboration with the Egyptian Knowledge Bank; Analyzed monthly campaign performance (reach, CTR, organic growth) and reported to Head of Marketing.

Education

BA in Business, Organisations, and Society at New York University
January 11, 2030 - April 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Financial Services