Available to hire
Hi, I’m Yunjuan Shi, a Creative Strategist, Motion Designer, and 2D Animator based in London. I bring over 6 years of experience delivering end-to-end video production for a global client base, from social media campaigns to product launches and explainer videos.
I excel at bridging complex business goals with engaging visuals. I own projects from concept through delivery, collaborate closely with directors, editors, and medical experts to ensure accurate MOA representations and strict compliance, and lead visual development to elevate brand storytelling across digital platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Motion Designer at GIG HEALTH
April 1, 2024 - March 31, 2026Created motion graphics and animated content across brand, product, and social formats; collaborated with creative directors, designers, copywriters, editors, and account managers; integrated motion elements into live-action films; helped define motion principles and guidelines; produced patient education animations with MOA accuracy while meeting regulatory compliance; led visual development, character creation, rigging, and concept delivery.
Motion Graphics Designer at GIG HEALTH, UK
April 1, 2024 - March 1, 2026Created motion graphics and animated content across brand, product, and social platforms; collaborated with creative directors, designers, copywriters, editors, and account managers; integrated motion elements, graphic systems, and titles into live-action films to enhance storytelling; contributed to defining motion principles and brand guidelines; produced patient education animations with MOA accuracy and strict compliance; supported projects end-to-end from briefing and concept to styleframes, character creation, rigging, and final delivery; led visual development for select projects.
Motion Graphics Designer at GIG HEALTH
April 1, 2024 - March 1, 2026Created motion graphics and animated content across brand, product, and social platforms, delivering work for multiple formats and aspect ratios including short-form social and product-led video. Collaborated with creative directors, designers, copywriters, editors, and account managers across all project stages, contributing to motion direction, quality, and consistent creative execution. Worked with editors to integrate motion elements, graphic systems, and titles into live-action films, enhancing storytelling through animation. Contributed to defining motion principles, transition styles, and visual behaviours that informed brand guidelines and motion design systems. Partnered with medical experts to produce patient education animations, ensuring MOA accuracy and compliance. Supported projects end-to-end from briefing to concept development, styleframes, rigging, and final delivery. Led the visual development phase on select projects, defining style direction and creating original c
Motion Graphics Designer at The Animation Guys
December 1, 2019 - December 1, 2023Led client engagement meetings during initial project phases, presenting comprehensive demos and options to facilitate informed decisions on video style. Independently developed primary style frames for diverse projects, overseeing scene and character creation. Created detailed storyboards aligned with approved scripts and motion directions, produced all 2D frames, and integrated motion graphics movements for animation. Led animation production including character rigging, motion, and sound effects, ensuring alignment with project requirements. Collaborated cross-functionally across production stages to contribute innovative ideas and maintain high-quality outputs. Notable projects included corporate and promotional videos for Equals Money, Coca-Cola Europacific Partners, GSCC Network, UN Climate Change Conference UK 2021 opening, Toyota, BBC Sport, NHS initiatives, and other major brands.
Motion Graphics Designer at Lonis The Animation Guys
December 1, 2019 - December 31, 2023Led client engagement meetings, developed primary style frames, created storyboards aligned with scripts, produced 2D frames and animations including rigging and sound design, and collaborated across cross-functional teams to deliver projects.
Motion Graphics Designer at The Animation Guys, UK
December 1, 2019 - December 1, 2023Led client engagement meetings, presented demos and style options; developed primary style frames and scenes/characters; created detailed storyboards aligned with approved scripts and motion direction; produced all 2D storyboard frames and designed motion graphics for animation; led animation creation including rigging, motion, and sound effects; collaborated cross-functionally to deliver projects.
Motion Graphics Designer at Ionis The Animation Guys
December 1, 2019 - December 1, 2023Led client engagement meetings during initial project phases, presenting comprehensive demos and options to facilitate informed decisions on video style selection. Developed primary style frames, scenes, and characters; produced 2D frames per storyboard and oversaw motion graphic movements. Led animation production including character rigging, motion, and sound effects; collaborated with cross-functional teams across production stages to ensure alignment with client goals.
Motion Graphics Designer at Houyuheng Network Technology, China
February 1, 2018 - June 1, 2019Designed and produced diverse motion graphics for web, corporate videos, websites, mobile, marketing demos, and GIFs; led storyboarding, concept development, layout, and post-production; collaborated with design director and editors to create captivating show packages and ensure client satisfaction.
Motion Graphics Designer at Houyuheng Network Technology
February 1, 2018 - June 1, 2019Designed and produced diverse motion graphics for web, corporate videos, websites, mobile, marketing demos, and GIFs. Led storyboarding, concept development, layout, and post-production; collaborated with scriptwriters and editors to deliver engaging motion graphics for entire show packages.
Social Media Content Creator (Intern) at Wasu Media Network Company
October 1, 2014 - June 30, 2015Collected and analyzed materials to support micro-films and cartoons; contributed to web UI design and site maintenance; created trailers and posters and updated company website.
Content Creator (Internship) at Wasu Media Network Company
October 1, 2014 - June 30, 2015Collected and analyzed materials to support micro-films and cartoons; worked in the web UI design team to optimize and maintain the website; created trailers and posters and wrote movie introductions; updated the company website; gained experience in software and effective communication with senior staff.
Content Creator (Intern) at Wasu Media Network Company
October 1, 2014 - June 1, 2015Collected and analyzed materials to support micro-films and cartoons; contributed to web UI design team maintenance and optimisation; created trailers and posters and updated them on the company website.
Social Media Content Creator (Intern) at CUZ (University) Official Microblog
October 1, 2012 - December 1, 2013Edited and updated official microblog content daily on university activities. Coordinated with school staff and student union to support academic and social activities via social media. Collaborated on interactive activities and planned events, handling responsibilities under pressure and growing audience engagement.
Social Media Content Creator (Intern) at CUZ University Official Microblog
October 1, 2012 - December 31, 2013Edited and updated the official microblog daily, organized meetings with staff and student union, supported academic and social activities via social media, and drove audience engagement.
Official Microblog Content Creator (Internship) at Zhejiang University of Media and Communication
October 1, 2012 - December 1, 2013Edited and updated the university's official microblog daily; organized meetings with staff and student union to support academic and social activities through social media; planned and organized activities; answered comments and grew followers by at least 10,000; developed responsibility, planning skills and ability to work under pressure.
Official Microblog Content Creator (Intern) at Zhejiang University of Media and Communications
October 1, 2012 - December 1, 2013Edited daily content for the official microblog, organised meetings with staff and student union to support activities through social media, collaborated with staff to sponsor activities, increased fan engagement by 10,000; answered comments and managed community engagement.
Education
MA Animation at Kingston University
January 1, 2016 - January 1, 2017BA Animation at Zhejiang University of Media and Communication
January 1, 2012 - January 1, 2016MA Animation at Kingston University
January 1, 2016 - January 1, 2017BA Animation at Zhejiang University of Media and Communication
January 1, 2012 - January 1, 2016MA Animation at Kingston University
January 1, 2016 - January 1, 2017BA Animation, GPA 3.4 of 4 at Zhejiang University of Media and Communication
January 1, 2012 - January 1, 2016MA Animation at Kingston University
January 1, 2016 - December 31, 2017BA Animation at Zhejiang University of Media and Communication
January 1, 2012 - December 31, 2016MA Animation at Kingston University
January 1, 2016 - January 1, 2017BA Animation at Zhejiang University of Media and Communication
January 1, 2012 - January 1, 2016Qualifications
Industry Experience
Healthcare, Media & Entertainment, Consumer Goods, Professional Services, Education, Software & Internet, Government, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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