I'm a multimedia content creator with hands-on experience in digital design, video production, and social media content. I love turning ideas into engaging visuals and videos that resonate with audiences across TikTok, Instagram, and YouTube. Over the years I’ve supported marketing campaigns end-to-end, from concept through production to distribution, collaborating with talents and partners to deliver on-brand content that drives engagement and results.

Yu Wei

I'm a multimedia content creator with hands-on experience in digital design, video production, and social media content. I love turning ideas into engaging visuals and videos that resonate with audiences across TikTok, Instagram, and YouTube. Over the years I’ve supported marketing campaigns end-to-end, from concept through production to distribution, collaborating with talents and partners to deliver on-brand content that drives engagement and results.

Available to hire

I’m a multimedia content creator with hands-on experience in digital design, video production, and social media content. I love turning ideas into engaging visuals and videos that resonate with audiences across TikTok, Instagram, and YouTube.

Over the years I’ve supported marketing campaigns end-to-end, from concept through production to distribution, collaborating with talents and partners to deliver on-brand content that drives engagement and results.

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Work Experience

Social Media Marketing Executive at Otaku House
October 1, 2024 - March 1, 2025
Designed and produced marketing materials including posters, website assets, and campaign visuals; planned, filmed, and edited short-form video content for TikTok, Instagram, and YouTube to support marketing campaigns; developed creative concepts for product-focused content and executed end-to-end video production; produced and edited long-form YouTube videos, including scripting, shooting, and post-production; coordinated with talents and managed shoot logistics to ensure alignment with brand objectives; created EDMs to support promotional campaigns and audience engagement; coordinated with external partners to plan and execute promotional giveaways.
Design & Content Manager at Qoo10 Pte Ltd
March 1, 2023 - August 1, 2024
Designed and produced marketing materials including posters, website assets, and campaign visuals; planned, filmed, and edited short-form video content for TikTok, Instagram, and YouTube to support marketing campaigns; developed creative concepts for product-focused content and executed end-to-end video production; produced and edited long-form YouTube videos, including scripting, shooting, and post-production; coordinated with marketing teams to translate campaign objectives into effective visual and promotional assets; managed campaign timelines and cross-functional team coordination; ensured timely delivery.
Designer at Qoo10 Pte Ltd
February 1, 2014 - March 1, 2023
Designed digital marketing assets for e-commerce campaigns across website, social media (Facebook, Instagram), and display advertising; developed campaign key visuals and promotional materials for large-scale online events and sales campaigns; created EDMs and mobile push notifications to support customer engagement and retention; coordinated with marketing teams to translate campaign objectives into visual assets; managed campaign timelines and cross-functional team coordination; ensured timely delivery.

Education

Diploma in Digital Animation at Nanyang Polytechnic
January 11, 2030 - April 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other