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I’m a marketing professional with over 10 years of experience leading digital growth and customer engagement strategies. My focus is CRM management and marketing automation to improve retention, nurture leads, and align marketing efforts with business goals. I enjoy collaborating with cross-functional teams to translate data into actionable campaigns that drive results. Based in Barcelona, I work with diverse industries to design CRM-driven strategies and measurable campaigns that maximize customer lifetime value and brand impact.…I’m a marketing professional with over 10 years of experience leading digital growth and customer engagement strategies. My focus is CRM management and marketing automation to improve retention, nurture leads, and align marketing efforts with business goals. I enjoy collaborating with cross-functional teams to translate data into actionable campaigns that drive results. Based in Barcelona, I work with diverse industries to design CRM-driven strategies and measurable campaigns that maximize customer lifetime value and brand impact.

YVON REYNALDES

Marketing Strategist, Marketing Consultant, Marketing Automation Specialist, +6

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I’m a marketing professional with over 10 years of experience leading digital growth and customer engagement strategies. My focus is CRM management and marketing automation to improve retention, nurture leads, and align marketing efforts with business goals. I enjoy collaborating with cross-functional teams to translate data into actionable campaigns that drive results. Based in Barcelona, I work with diverse industries to design CRM-driven strategies and measurable campaigns that maximize customer lifetime value and brand impact.…I’m a marketing professional with over 10 years of experience leading digital growth and customer engagement strategies. My focus is CRM management and marketing automation to improve retention, nurture leads, and align marketing efforts with business goals. I enjoy collaborating with cross-functional teams to translate data into actionable campaigns that drive results. Based in Barcelona, I work with diverse industries to design CRM-driven strategies and measurable campaigns that maximize customer lifetime value and brand impact.

Available to hire

I’m a marketing professional with over 10 years of experience leading digital growth and customer engagement strategies. My focus is CRM management and marketing automation to improve retention, nurture leads, and align marketing efforts with business goals. I enjoy collaborating with cross-functional teams to translate data into actionable campaigns that drive results.

Based in Barcelona, I work with diverse industries to design CRM-driven strategies and measurable campaigns that maximize customer lifetime value and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Catalan; Valencian

Intermediate

Work Experience

Marketing Communications Manager at Zygoma ZAGA Centers

July 1, 2024 - October 24, 2025

Led CRM integration and automation workflows, improving email engagement by 20%; developed and executed a 360° marketing strategy that increased brand visibility by 30%; collaborated with business development to create data‑driven campaigns; managed digital platforms and international congresses and training courses, growing participant turnout by 30%.

Marketing Manager at Ibero Librerías

September 1, 2018 - October 24, 2025

Implemented a CRM program to boost customer loyalty and email marketing performance; designed and executed multichannel campaigns that grew online sales by 20%; strengthened collaboration between sales and marketing for promotional success (+15% in key events); led customer experience initiatives that enhanced brand loyalty and retention.

Marketing Communications Manager at Zygoma ZAGA Centers

July 1, 2024 - October 24, 2025

Led CRM integration and automation workflows, improving email engagement by 20%. Developed and executed a 360° marketing strategy that increased brand visibility by 30%. Collaborated with the business development team to create data-driven campaigns. Managed digital platforms and international congresses and training courses, growing participant turnout by 30%.

Marketing Digital Consultant at Freelancer Health industry

January 1, 2022 - October 24, 2025

Designed and implemented CRM-based marketing funnels to enhance client retention and engagement (+35%). Built personalized automation sequences for newsletters and lead nurturing. Managed clients’ online presence (web + social), achieving a 30% rise in engagement and 20% traffic growth.

Marketing Manager at Ibero Librerías

September 1, 2018 - October 24, 2025

Implemented a CRM program to boost customer loyalty and email marketing performance. Designed and executed multichannel campaigns that grew online sales by 20%. Strengthened collaboration between sales and marketing for promotional success (+15% in key events). Led customer experience initiatives that enhanced brand loyalty and retention.

Marketing Communications Manager at Zygoma ZAGA Centers

February 22, 2022 - July 1, 2024

Led CRM integration and automation workflows, improving email engagement by 20%; developed and executed a 360° marketing strategy increasing brand visibility by 30%; collaborated with business development to create data-driven campaigns; managed digital platforms and international congresses and training courses, growing participant turnout by 30%.

Marketing Digital Consultant at Freelancer - Health industry

October 1, 2019 - January 1, 2022

Designed and implemented CRM-based marketing funnels to enhance client retention and engagement (+35%); built personalized automation sequences for newsletters and lead nurturing; managed clients’ online presence (web + social), achieving a 30% rise in engagement and 20% traffic growth.

Marketing Manager at Ibero Librerías

February 1, 2016 - September 1, 2018

Implemented a CRM program to boost customer loyalty and email marketing performance; designed and executed multichannel campaigns that grew online sales by 20%; strengthened collaboration between sales and marketing for promotional success; led customer experience initiatives that enhanced brand loyalty and retention.