As a senior-level brand designer, I have a collective ~15 years experience serving roles as Graphic Designer, Illustrator and Art Director. I specialize in visual identity, including logos, custom lettering, graphic design and art solutions for clients across a wide range of industries. I approach each project with a unique perspective, delivering meaningful design at both large and small scales. I've worked on custom lettering with McDonald's, refreshed iconic heritage brand packaging for Pabst Brewing Company and designed custom wordmarks for Harley-Davidson. As someone who has worked both individually for my own business and as part of a larger creative team, I’ve learned to adapt based on the situation at hand. This includes being a self-starter and managing multiple projects. On the flip side, I’ve learned to maintain a collaborative mindset in team settings to execute the work to the highest possible ability.

Zac Jacobson

As a senior-level brand designer, I have a collective ~15 years experience serving roles as Graphic Designer, Illustrator and Art Director. I specialize in visual identity, including logos, custom lettering, graphic design and art solutions for clients across a wide range of industries. I approach each project with a unique perspective, delivering meaningful design at both large and small scales. I've worked on custom lettering with McDonald's, refreshed iconic heritage brand packaging for Pabst Brewing Company and designed custom wordmarks for Harley-Davidson. As someone who has worked both individually for my own business and as part of a larger creative team, I’ve learned to adapt based on the situation at hand. This includes being a self-starter and managing multiple projects. On the flip side, I’ve learned to maintain a collaborative mindset in team settings to execute the work to the highest possible ability.

Available to hire

As a senior-level brand designer, I have a collective ~15 years experience serving roles as Graphic Designer, Illustrator and Art Director. I specialize in visual identity, including logos, custom lettering, graphic design and art solutions for clients across a wide range of industries. I approach each project with a unique perspective, delivering meaningful design at both large and small scales. I’ve worked on custom lettering with McDonald’s, refreshed iconic heritage brand packaging for Pabst Brewing Company and designed custom wordmarks for Harley-Davidson.

As someone who has worked both individually for my own business and as part of a larger creative team, I’ve learned to adapt based on the situation at hand. This includes being a self-starter and managing multiple projects. On the flip side, I’ve learned to maintain a collaborative mindset in team settings to execute the work to the highest possible ability.

See more

Language

Work Experience

Designer: Paint & Graphics at Harley-Davidson Motor Co.
June 1, 2020 - Present
Developed 2D sketches of motorcycle paint schemes; logo design; trend research; art direction for 3D designers, UX/UI designers, apparel team, production designers and interns; parts & accessories design; collaborated with athletes and celebrities on custom one-off motorcycles.
Partner & Designer at Three-Headed Design
September 1, 2017 - June 1, 2020
Created responsive visual brand identities at large and small scales; developed packaging design solutions for food and beverage brands; art directed UX/UI designers, photographers, videographers, illustrators and designers; developed and presented brand decks to clients; project management.
Art Director at Boelter + Lincoln
October 1, 2014 - November 1, 2017
Created graphic and illustrative solutions for the food & beverage and tourism industries; built unique visual brand identity systems and advertising campaigns; art direction for UX/UI designers, photographers, videographers, illustrators and designers.
Graphic Designer at Catral Doyle Creative Co.
July 1, 2012 - October 1, 2014
Designed and developed Wordpress websites; designed HTML e-newsletters; logo design; infographic design.
Graphic Designer at Moore & Scarry Advertising
October 1, 2011 - February 1, 2012
Print and digital advertising campaigns; logo design.
Design Intern at Harley-Davidson Motor Co.
September 1, 2010 - September 1, 2011
Logo design; print collateral.
Freelance Graphic Designer, Illustrator & Art Direction at Freelance
January 1, 2010 - Present
Freelance graphic design, illustration and art direction for diverse clients; branding, packaging, logos and digital assets.

Education

BFA, Communication Design at Milwaukee Institute of Art and Design
January 1, 2008 - January 1, 2011
at Florida Gulf Coast University
January 1, 2006 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Manufacturing, Travel & Hospitality, Agriculture & Mining, Healthcare, Financial Services, Real Estate & Construction, Non-Profit Organization, Retail, Transportation & Logistics, Education, Other