I am a hybrid tech professional at the intersection of AI automation, web development, SEO & GEO strategy, and full stack WordPress development. I build high conversion websites, automate manual workflows, and implement search optimized, data-driven marketing strategies. Whether launching a chatbot, architecting a Make.com workflow, or rewriting a slow loading site into a lean SEO asset, I bring a systems thinking mindset that simplifies growth for businesses. Hands-on with: Python, PHP, Zapier, Make.com, WordPress (themes+ plugins), GA4, Facebook Pixel, ChatGPT API, Gemini API, Gemin CLI, Cursor, Docker, Git, MySQL, vector databases, On-Page SEO Audits, and Page Speed Optimization.

Zaffarullah

I am a hybrid tech professional at the intersection of AI automation, web development, SEO & GEO strategy, and full stack WordPress development. I build high conversion websites, automate manual workflows, and implement search optimized, data-driven marketing strategies. Whether launching a chatbot, architecting a Make.com workflow, or rewriting a slow loading site into a lean SEO asset, I bring a systems thinking mindset that simplifies growth for businesses. Hands-on with: Python, PHP, Zapier, Make.com, WordPress (themes+ plugins), GA4, Facebook Pixel, ChatGPT API, Gemini API, Gemin CLI, Cursor, Docker, Git, MySQL, vector databases, On-Page SEO Audits, and Page Speed Optimization.

Available to hire

I am a hybrid tech professional at the intersection of AI automation, web development, SEO & GEO strategy, and full stack WordPress development. I build high conversion websites, automate manual workflows, and implement search optimized, data-driven marketing strategies. Whether launching a chatbot, architecting a Make.com workflow, or rewriting a slow loading site into a lean SEO asset, I bring a systems thinking mindset that simplifies growth for businesses.
Hands-on with: Python, PHP, Zapier, Make.com, WordPress (themes+
plugins), GA4, Facebook Pixel, ChatGPT API, Gemini API, Gemin CLI, Cursor, Docker, Git, MySQL, vector databases,
On-Page SEO Audits, and Page Speed Optimization.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Portuguese
Intermediate

Work Experience

AI Automation & SEO Specialist | WordPress Developer at Leguas Aclamadas Unip LDA
January 1, 2023 - Present
Developed AI driven automation systems for clients using Python, Zapier, and Make.com, reducing repetitive tasks by up to 80%. Built SEO-optimized WordPress websites and performance plugins to boost load speed and Core Web Vitals. Increased organic traffic by 120% for a hospitality client via a 30-point SEO sprint and technical fixes. Created custom WhatsApp and Messenger bots, cutting support tickets by 50%. Delivered GDPR-compliant chat interfaces and webhooks integrated with NLP models.
Manager & CTO at Green Pastures Landscape
December 31, 2022 - July 28, 2025
Digitally transformed the business by leading the development of a full-stack WordPress website with e-commerce features. Deployed SEO campaigns that drove qualified traffic and increased service leads in the UAE landscaping niche. Launched PPC and social media ad campaigns across Google Ads and Meta platforms. Designed and implemented AI tools and estimators for landscaping and construction project bids. Researched competitive products and built custom quote calculators and automated client-facing forms.
E-commerce Manager & Web Developer at Tastecapade
December 31, 2018 - July 28, 2025
Rebuilt and optimized the company’s PHP-based web platform to improve UX and reduce bounce rate. Developed custom modules and back-end logic for inventory and order tracking. Managed Google Ads and social media campaigns to grow user acquisition and reduce cost per lead. Applied conversion tracking and retargeting strategies using Facebook Pixel and UTM parameters.
Senior Web Developer at Ecogreen Prints
December 31, 2015 - July 28, 2025
Developed and maintained custom print storefronts integrated with EFI’s PACE MIS system. Led a team of developers to create marketing-driven websites for the print and packaging sector. Oversaw deployment of ERP-integrated e-commerce portals.
IT Manager & Web Developer at The Red Studios
December 31, 2014 - July 28, 2025
Managed all IT and infrastructure operations for a media production company. Developed over a dozen client websites and Android applications. Built an in-house e-commerce platform using Joomla.
IT Manager & Web Developer at The Red Studios
January 1, 2014 - September 23, 2025
Managed all IT and infrastructure operations for a media production company. Developed over a dozen client websites and Android applications. Built an in-house e-commerce platform using Joomla.
Commerce Manager & Web Developer at Tastecade
January 1, 2018 - September 23, 2025
Managed IT and infrastructure operations for a media production company. Developed over a dozen client websites and Android applications. Built an in-house e-commerce platform using Joomla.
CTO & Manager at Green Pastures Landscape
January 1, 2022 - September 23, 2025
Led the development of a full-stack WordPress website with e-commerce features. Deployed SEO campaigns across Google Ads and Meta platforms. Launched PPC campaigns and scaled online presence for regional clients.
Senior Web Developer at Ecogreen Prints
January 1, 2015 - September 26, 2025
Developed and maintained custom prints storefronts integrated with EFI's PACE MIS system. Led a team of developers to create marketing-driven websites for the print and packaging sector. Oversaw deployment of ERP-integrated e-commerce portals.
IT Manager & Web Developer at The Red Studios
January 1, 2014 - September 26, 2025
Managed all IT and infrastructure operations for a media production company. Developed over a dozen client websites and Android apps. Built an in-house e-commerce platform using Joomla.
AI Automation Specialist / WordPress Developer at Leguas Aclamadas Unip LDA
January 1, 2023 - Present
Led AI-driven automation for clients using Python, Zapier, and Make.com; reduced repetitive tasks by up to 80%. Built SEO-optimized WordPress websites and performance plugins to boost Core Web Vitals. Increased organic traffic by 120% for a hospitality client via a 30-point SEO sprint and technical fixes. Created custom WhatsApp and Messenger bots and delivered GPT-compliant chat interfaces and web hooks integrated with NLP models.
General Manager & CTO at Green Pastures Landscape
January 1, 2018 - December 31, 2022
Digitally transformed the business by leading development of a full-stack WordPress website with e-commerce features; delivered SEO campaigns driving qualified traffic and increased service leads. Launched PPC and social media campaigns across Google Ads and Meta Platforms.
E-commerce Manager & Web Developer at Tastecapade
January 1, 2015 - December 31, 2018
Rebuilt and optimized the PHP-based web platform to improve UX and reduce bounce rate. Developed custom modules and back-end logic for inventory and order tracking. Managed Google Ads and social media campaigns to grow user acquisition and reduce cost per lead. Implemented conversion tracking and retargeting strategies using Facebook Pixel and UTM parameters.
Senior Web Developer at Eco Green Prints
January 1, 2014 - December 31, 2015
Developed and maintained custom storefronts integrated with EFI’s PACE MIS system. Led a team of developers to create marketing-driven websites for the print and packaging sector.
IT Manager & Web Developer at The Red Studios
January 1, 2009 - December 31, 2014
Managed IT and infrastructure operations for a media production company. Developed over a dozen client websites and Android applications. Built an in-house e-commerce platform using Joomla. References available on request.

Education

MBA at University of Sindh
January 1, 2009 - December 31, 2011
BCIT at University of Sindh
January 1, 2001 - December 31, 2004
MBA at University of Sindh
January 1, 2009 - January 1, 2011
Computer & Information Technology at BCIT
January 1, 2001 - January 1, 2004
MBA, Human Resource Management at University of Sindh
January 1, 2009 - January 1, 2011
Computers & Information Technology at BCIT, Computer & Information Technology
January 1, 2001 - January 1, 2004
MBA, Human Resource Management at University of Sindh
January 1, 2009 - December 31, 2011
Computer & Information Technology at BCIT
January 1, 2001 - December 31, 2004

Qualifications

Appreciation Award for Editorial Excellence
February 1, 2008 - February 28, 2008
Oral Communication & Presentation Skills
January 1, 2010 - December 31, 2010
Oral Communication & Presentation Skills
January 1, 2010 - September 23, 2025
Full-Stack WordPress with AI Estimators and SEO for Lead Generation
January 1, 2010 - September 23, 2025
Oral Communication & Presentation Skills
January 1, 2010 - September 26, 2025
Appreciation Award for Editorial Excellence
January 1, 2015 - January 22, 2026

Industry Experience

Software & Internet, Travel & Hospitality, Real Estate & Construction, Retail, Media & Entertainment, Professional Services, Education

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more