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I'm Roshan Zai d Moulana, a results-driven Lead Web Developer with over a decade of experience building scalable websites, custom web applications, and CMS platforms. I specialize in PHP and JavaScript (ES6+), with hands-on work in HTML/CSS and frameworks like Laravel and CodeIgniter. I'm experienced in implementing full-funnel conversion tracking using GTM, GA4, and Meta Pixel to improve campaign attribution accuracy and ROI. I also collaborate cross-functionally to launch SEO-optimized platforms that boost organic traffic and user engagement, while ensuring digital solutions align with business growth objectives.…I'm Roshan Zai d Moulana, a results-driven Lead Web Developer with over a decade of experience building scalable websites, custom web applications, and CMS platforms. I specialize in PHP and JavaScript (ES6+), with hands-on work in HTML/CSS and frameworks like Laravel and CodeIgniter. I'm experienced in implementing full-funnel conversion tracking using GTM, GA4, and Meta Pixel to improve campaign attribution accuracy and ROI. I also collaborate cross-functionally to launch SEO-optimized platforms that boost organic traffic and user engagement, while ensuring digital solutions align with business growth objectives.

Roshan Zai d Moulana

Web Developer, Web Designer, Full Stack Developer, +5

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I'm Roshan Zai d Moulana, a results-driven Lead Web Developer with over a decade of experience building scalable websites, custom web applications, and CMS platforms. I specialize in PHP and JavaScript (ES6+), with hands-on work in HTML/CSS and frameworks like Laravel and CodeIgniter. I'm experienced in implementing full-funnel conversion tracking using GTM, GA4, and Meta Pixel to improve campaign attribution accuracy and ROI. I also collaborate cross-functionally to launch SEO-optimized platforms that boost organic traffic and user engagement, while ensuring digital solutions align with business growth objectives.…I'm Roshan Zai d Moulana, a results-driven Lead Web Developer with over a decade of experience building scalable websites, custom web applications, and CMS platforms. I specialize in PHP and JavaScript (ES6+), with hands-on work in HTML/CSS and frameworks like Laravel and CodeIgniter. I'm experienced in implementing full-funnel conversion tracking using GTM, GA4, and Meta Pixel to improve campaign attribution accuracy and ROI. I also collaborate cross-functionally to launch SEO-optimized platforms that boost organic traffic and user engagement, while ensuring digital solutions align with business growth objectives.

Available to hire

I’m Roshan Zai d Moulana, a results-driven Lead Web Developer with over a decade of experience building scalable websites, custom web applications, and CMS platforms. I specialize in PHP and JavaScript (ES6+), with hands-on work in HTML/CSS and frameworks like Laravel and CodeIgniter.

I’m experienced in implementing full-funnel conversion tracking using GTM, GA4, and Meta Pixel to improve campaign attribution accuracy and ROI. I also collaborate cross-functionally to launch SEO-optimized platforms that boost organic traffic and user engagement, while ensuring digital solutions align with business growth objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Fluent

Sinhala, Sinhalese

Fluent

Arabic

Beginner

Work Experience

Lead Web Developer at Cosmopole Consultancy

July 22, 2022 - Present

- Led end-to-end development of advanced websites and web solutions aligning custom code with business goals. - Integrated external APIs, managed dynamic front-end interactions and developed client-specific modules to automate workflows and enhance functionality. - Engineered robust conversion tracking systems using GTM, GA4, and Meta Pixel, supporting complex user journeys and eCommerce flows. - Applied advanced SEO strategies, including technical audits, JSON-LD markup, and performance optimization for search visibility. - Spearheaded development of websites using custom PHP, JavaScript (ES6) and HTML/CSS, both with and without CMS frameworks depending on project requirements. - Built and maintained tailored content management systems, delivering scalable, user-friendly backend environments. - Applied best practices in responsive design, accessibility, and cross-browser compatibility, collaborating with design teams on Figma-to-code conversions. - Applied foundational SEO principles, including Core Web Vitals, basic technical audits, and support for structured data implementation. - Mentored interns, offering hands-on guidance in front-end development, best practices, and version control workflows.

Web Developer at Creative Corner LLC

January 25, 2020 - December 22, 2022

- Led and Built ZETA - Inventory and Stock Management System from Scratch - Project Lead, Task allocation and client communication - Project Management: Web Application Development, workflow and requirements specification - Leading product team to implement new feature developments - Worked on Admin Panel for order tracking dashboard - Website Deployment with CMS and Come up with custom built plugins as per business needs - Project on checkout system with addons - Research on new technologies for keeping the products up to date - Technologies Used: JIRA, Trello, AJAX, jQuery, JavaScript, NodeJS, PHP, Data Table, CodeIgniter, CMS, WordPress, Custom Plugins

Software Developer and Analyst at Cubo Systems

February 1, 2017 - October 4, 2019

- Agile performed with an interdisciplinary team towards one goal - Client communication, Requirement gathering, Diagram designing and assisting for technical documentation preparation - Specialized in research and development, API config - Built structured code connecting front and the backend to construct efficient web applications - Involved in implementing an Artificial Intelligence based chatbot to client’s application and user’s site - Worked on a CRM which is embedded with Artificial Intelligence, Advance Analytics and Business Intelligence - Technologies Used: Scrum, Virtual Meeting Tools, HTML, CSS, CMS, React Native, PostMan, .NET, Entity Framework, Web/REST API

Web Developer at SoftCode Lanka

January 1, 2015 - February 1, 2017

- Requirement Gathering, Direct Client Communication - Plan, Design, Developing Responsive Sites using CMS - Custom Design and Functions have been Implemented when necessary - Content Writing, Making the Site SEO Friendly - Project Time Management, on time Submission - Technologies Used: Scrum, CMS, WordPress, HTML, CSS, PHP, SEMRUSH, GTMetrix, CustomAPI

Lead Web Developer at Cosmopole Consultancy – Marketing Agency

July 1, 2024 - Present

Led full-stack development initiatives for impactful web and e-commerce platforms. Delivered scalable, maintainable codebases using modern frameworks while integrating APIs for CRM, payment, and logistics tools. Built robust conversion tracking using Google Tag Manager, GA4, and Meta Pixel, improving e-commerce analytics and marketing ROI. Conducted SEO audits, implemented structured data and improved page speed by 60%. Mentored junior developers to promote clean code and continuous learning.

Web Developer and Analyst at Cosmopole Consultancy – Marketing Agency

July 1, 2024 - August 6, 2025

Delivered full-stack development solutions for static and CMS platforms with a focus on data-driven analysis and user-centered design. Spearheaded responsive website development using PHP, JavaScript (ES6+), and HTML/CSS. Built scalable CMS improving admin usability and CMS update efficiencies by 35%. Translated Figma designs to pixel-perfect, accessible interfaces. Applied SEO strategies to enhance organic visibility and engagement.

Web Developer and Analyst at Creative Corner

December 1, 2022 - August 6, 2025

Led the full lifecycle development and deployment of custom web solutions including an in-house inventory and stock management system (ZETA). Managed client interactions and sprint delivery via JIRA and Trello. Developed custom CMS plugins and integrated emerging technologies to improve product performance. Utilized PHP, CodeIgniter, Node.js, jQuery, AJAX, and WordPress to build scalable solutions.

Associate Software Engineer at Cubo Systems International (Pvt) Ltd

June 30, 2019 - August 6, 2025

Supported predictive analytics and AI bot research while contributing to modern web application development. Participated in AI-powered feature R&D and collaborated on predictive analytics for business intelligence. Worked in Scrum teams and utilized technologies including React Native, .NET, and Entity Framework.

Software Developer at Cubo Systems International (Pvt) Ltd

January 1, 2019 - August 6, 2025

Delivered client-focused software solutions by leading development of structured, scalable web applications. Conducted requirement analysis and technical documentation. Built AI-enhanced CRM systems featuring analytics and automation using .NET technologies, React Native, REST APIs, and Scrum methodology.

Junior Web Developer at SoftCode Lanka

January 1, 2017 - August 6, 2025

Handled full cycle web development including client requirement gathering and delivery of tailored website solutions across industries. Developed responsive CMS-driven websites with custom functionality and implemented SEO strategies to improve search visibility. Managed project timelines ensuring timely delivery and client satisfaction.

Lead Web Developer at Cosmopole Consultancy – Marketing Agency

July 1, 2024 - Present

Driving full-stack development initiatives for impact web and e-commerce platforms, aligning technology with business objectives while enhancing performance, conversion tracking, and SEO strategy.

Web Developer and Analyst at Cosmopole Consultancy – Marketing Agency

July 31, 2024 - September 12, 2025

Delivered full-stack web development solutions across static and CMS-powered platforms, combining data-driven analysis with user-centered design to optimize performance and usability.

Web Developer and Analyst at Creative Corner

December 31, 2022 - September 12, 2025

Led development of responsive websites using custom PHP, JavaScript (ES6+), and HTML/CSS; tailored builds ranging from fully custom platforms to WordPress-based solutions.

Associate Software Engineer at Cubo Systems International (Pvt) Ltd

June 30, 2019 - September 12, 2025

Supported predictive analytics and AI bot research while contributing to modern web application development.

Software Developer at Cubo Systems International (Pvt) Ltd

January 31, 2019 - September 12, 2025

Delivered client-focused software solutions, leading the development of structured, scalable web applications and integrating AI-enhanced CRM systems with analytics and automation.

Junior Web Developer at SoftCode Lanka

January 31, 2017 - September 12, 2025

Started as a foundational role, gathered client requirements, and delivered tailored website solutions with responsive CMS-driven features.