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I am a seasoned digital marketing professional with over 13 years of experience in driving growth through effective marketing strategies. My journey has led me to work across diverse industries, enhancing brand visibility and customer engagement through innovative digital solutions. My passion lies in leveraging data-driven insights to create impactful marketing campaigns. I thrive in fast-paced environments where I can collaborate with cross-functional teams to achieve business objectives, delivering results that exceed expectations.…I am a seasoned digital marketing professional with over 13 years of experience in driving growth through effective marketing strategies. My journey has led me to work across diverse industries, enhancing brand visibility and customer engagement through innovative digital solutions. My passion lies in leveraging data-driven insights to create impactful marketing campaigns. I thrive in fast-paced environments where I can collaborate with cross-functional teams to achieve business objectives, delivering results that exceed expectations.

ZAIFIRRA FAHANNA ZAINUDDIN

Digital Marketer, Brand Strategist, Brand Designer, +4

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I am a seasoned digital marketing professional with over 13 years of experience in driving growth through effective marketing strategies. My journey has led me to work across diverse industries, enhancing brand visibility and customer engagement through innovative digital solutions. My passion lies in leveraging data-driven insights to create impactful marketing campaigns. I thrive in fast-paced environments where I can collaborate with cross-functional teams to achieve business objectives, delivering results that exceed expectations.…I am a seasoned digital marketing professional with over 13 years of experience in driving growth through effective marketing strategies. My journey has led me to work across diverse industries, enhancing brand visibility and customer engagement through innovative digital solutions. My passion lies in leveraging data-driven insights to create impactful marketing campaigns. I thrive in fast-paced environments where I can collaborate with cross-functional teams to achieve business objectives, delivering results that exceed expectations.

Available to hire

I am a seasoned digital marketing professional with over 13 years of experience in driving growth through effective marketing strategies. My journey has led me to work across diverse industries, enhancing brand visibility and customer engagement through innovative digital solutions.

My passion lies in leveraging data-driven insights to create impactful marketing campaigns. I thrive in fast-paced environments where I can collaborate with cross-functional teams to achieve business objectives, delivering results that exceed expectations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Malay

Fluent

Work Experience

Assistant Producer / Director at Astro Broadcast Centre

January 1, 2013 - January 1, 2014

Led creative teams—writers, editors, camera crew, production staff—to ensure on-brand, high-quality content delivery aligned with Astro's youth entertainment strategies. Oversaw production planning, scheduling, budgeting, and resource allocation to ensure smooth execution and timely delivery of episodes. Coordinated with talent managers, sponsors, and internal departments to ensure branding consistency, promotional alignment, and compliance with broadcast standards. Integrated digital and social media extensions into TV content strategy to support audience engagement beyond broadcasts.

Senior Marketing Executive at Universiti Kuala Lumpur (UniKL)

January 1, 2014 - May 1, 2017

Managed end-to-end marketing activities: development of marketing collaterals (brochures, ads, digital assets, banners, promotional kits) to maintain strong brand presence and clear program positioning. Led on-ground branding efforts for recruitment drives, including education fairs, road shows, outreach activities, campus events, ensuring consistent messaging and lead-generation impact. Conducted market and competitor analysis to identify trends, audience needs, and opportunities for program optimization. Implemented processes to improve operational efficiency, engagement, and recruitment flows. Strengthened UniKL’s brand visibility through consistent digital content aligned to corporate identity and student engagement strategies. Achievements included achieving average 80% student intake targets for multiple academic cycles; built a national reach.

Senior Marketing Executive at Instinct Pet Food Southeast Asia

November 1, 2019 - December 31, 2025

Oversaw performance marketing across major digital platforms. Developed and executed successful marketing strategies leading to significant ROI improvements. Collaborated with cross-functional teams to enhance brand visibility.

Marketing Executive at University Kuala Lumpur (UniKL)

June 1, 2017 - June 1, 2019

Planned and executed integrated marketing campaigns across digital channels. Managed various marketing initiatives aimed at improving the university's visibility and student recruitment.

Senior Marketing Executive at University Malaysia of Computer Science (UNIM)

January 1, 2014 - May 1, 2017

Executed national marketing campaigns across digital platforms. Engaged with academic stakeholders to enhance program visibility and student enrollment.