I'm Pamela Zárate Martel, a Chilean UX professional based in Gijón with 9+ years of experience designing user-centered digital products for government and private sectors across health, airlines, finance, insurance, and retail. I specialize in user research, strategy, and cross-functional leadership, delivering measurable improvements in usability and engagement. I'm also a mentor and educator, having supported Mujeres en UX, taught university modules on UX content, and built internal UX capabilities. I’m currently based in Spain and eligible to work full-time under family arraigo, open to roles that combine strategy, design, and leadership.…

Pamela Zárate Martel

I'm Pamela Zárate Martel, a Chilean UX professional based in Gijón with 9+ years of experience designing user-centered digital products for government and private sectors across health, airlines, finance, insurance, and retail. I specialize in user research, strategy, and cross-functional leadership, delivering measurable improvements in usability and engagement. I'm also a mentor and educator, having supported Mujeres en UX, taught university modules on UX content, and built internal UX capabilities. I’m currently based in Spain and eligible to work full-time under family arraigo, open to roles that combine strategy, design, and leadership.…

Available to hire

I’m Pamela Zárate Martel, a Chilean UX professional based in Gijón with 9+ years of experience designing user-centered digital products for government and private sectors across health, airlines, finance, insurance, and retail. I specialize in user research, strategy, and cross-functional leadership, delivering measurable improvements in usability and engagement.
I’m also a mentor and educator, having supported Mujeres en UX, taught university modules on UX content, and built internal UX capabilities. I’m currently based in Spain and eligible to work full-time under family arraigo, open to roles that combine strategy, design, and leadership.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Interface Design Analyst at Thewhiteam
July 1, 2025 - October 2, 2025
User experience analysis, functional definitions, and interface design for the European Union Agency for Railways OSS, following accessibility and look & feel guidelines. Contract involved coordination meetings, iteration, and development of technical solutions for the new OSS version.
UX Consultant at Freelance
July 1, 2024 - Present
Optimized user experience through data research, A/B testing and usability testing to uncover issues and technology needs. Used software such as Figma, Usabilla, Useberry and Hotjar for research and testing, committing to deliver user-centric solutions in advertising, retail, healthcare and sales flow markets.
UX Lead at Esencial
November 1, 2021 - October 2, 2025
Developed and articulated a comprehensive UX strategy that aligned with the product's goals and vision by integrating them into different stages of development promoting efficient collaboration between teams. Supported internal and external or third-party IT/Operations cells planning and defining cross-functional UX objectives and tasks. Implemented the first internal UX team, generating skill matrix, workshops, and follow-ups for each of the roles. Led the digital product discovery and development processes, defining UX guidelines and KPIs, and mentoring Essential's Digital team.
UX Consultant at Ministerio de Transporte y Telecomunicaciones
August 1, 2021 - October 2, 2025
Conducted in-person and online focus groups to observe users and the dynamics of each community and organizational issues. Collected information through in-depth interviews about technological desires or wishes in the development of their tasks. Created the archetypes identified in each community and the profiles that predominated at a general level in these instances. Analyzed and triangulated the results obtained to identify the main pain points, insights and relevant information. In addition, validated the recognition of a technological need through cardsorting activities with the participants.
UX Consultant at Freelance
January 1, 2021 - October 2, 2025
Focus on content strategy, UX design and research, digital transformation and omnichannel strategies. Improved user comprehension by 25% through comprehensive usability testing, data-driven user research, and iterative design cycles, employing tools such as Figma, Usabilla and Hotjar. Conducted usability testing and user research, increasing user satisfaction through the implementation of intuitive design improvements and streamlined navigation.
UX Consultant at Ministerio de Economía, Fomento y Turismo
January 1, 2020 - October 2, 2025
Content Strategist for the Pymes de Barrio project and its chatbot Gloria, Compra Pyme, among others. Defined conversational UX standards for the creation of a personality spectrum and ministerial communication guides. Conducted workshops and facilitation sessions with users and stakeholders to improve key interface decisions and goals metrics.
Content Strategist Mentor at LATAM Airlines
July 1, 2017 - October 2, 2025
Creation of navigation flows and storytelling guidelines, product communication strategy and information architecture for Login, Travel Voucher, Corporate, Time to think and Contingency teams using agile methodologies. Mentor of the UX Writers team for Projects and the UX Maintenance team for latam.com, I achieved workflow optimization and SLA reduction, besides the creation of a continuous improvement program for the main contents of the website. Directed the content strategy for multiple high-traffic websites, enhancing user engagement through strategic planning, user-centered design, and iterative testing methodologies.
UX Writer at DoubleYou
February 1, 2017 - October 2, 2025
Classification and compilation of content inventories and the information architecture for all templates for Grupo Salfa. Content strategy and SEO optimization for product sheets and specific content (branded, cross selling items) according to the different business lines and/or brands. Copywriting in the public tender team and also for the clients: BCI, Accenture and MercadoLibre.
Content Manager at Ideas Digitales Aplicadas
July 1, 2015 - October 2, 2025
Content optimization for different formats and digital strategies for industries such as: architecture, home design, retail and education. Creation, edition and curation of articles and pieces for social networks, microcopies for interfaces and workshop facilitation about user experience, information architecture and branding.
Adjunct Professor at Pontificia Universidad Católica de Valparaíso
December 1, 2019 - October 2, 2025
Diploma User Experience Content. Module: Models and Content Management.
Mentor at +Mujeres en UX
December 1, 2020 - October 2, 2025
Mentor for the 2º and 3º circle of mentorships for young women in technology or UX related fields.
Interface Design Analyst at Thewhiteam
July 1, 2025 - October 2, 2025
User experience analysis, functional definitions, and interface design for the European Union Agency for Railways OSS, following accessibility and look & feel guidelines. Coordinated meetings, iteration, and development of technical solutions for the new OSS version.
UX Consultant at Freelance
July 1, 2024 - Present
Optimized user experience through data research, A/B testing and usability testing; conducted research and testing with tools such as Figma, Usabilla, Useberry and Hotjar for research, delivering user-centric solutions in advertising, retail, healthcare and sales flow markets.
Interface Design Analyst at Thewhiteam
July 1, 2025 - July 1, 2025
Conducted UX analysis, defined functionalities, and designed user interfaces for the European Union Agency for Railways OSS, following accessibility and brand guidelines. Led coordination meetings, iterations, and development of technical solutions for the new OSS version.
UX Consultant at Freelance
July 1, 2024 - October 31, 2025
Improved user experience through data-driven research, A/B testing, and usability studies. Worked across advertising, retail, healthcare and sales flow projects using Figma, Usabilla, Useberry, and Hotjar to deliver user-centered solutions.
UX Lead at Esencial
November 1, 2024 - November 1, 2024
Developed and articulated a comprehensive UX strategy aligned with product goals, promoted cross-functional collaboration, and established the first internal UX team with skill matrices, workshops, and follow-ups. Led digital product discovery and defined UX guidelines and KPIs while mentoring the digital team.
UX Consultant at Ministerio de Transporte y Telecomunicaciones
August 1, 2021 - August 1, 2021
Conducted focus groups (in-person and online) to understand user dynamics, conducted in-depth interviews, identified archetypes and profiles, and validated technological needs with card sorting activities.
UX Consultant at Freelance
January 1, 2021 - January 1, 2021
Content strategy, UX design and research for digital transformation and omnichannel initiatives. Improved user understanding by 25% through usability testing and data-driven design iterations.
UX Consultant at Ministerio de Economía, Fomento y Turismo
January 1, 2020 - January 1, 2020
Content Strategist for Pymes de Barrio project and its Gloria chatbot; defined conversational UX standards and ministerial communication guidelines; facilitated workshops with users and stakeholders to improve interface decisions and metrics.
UX Content Strategist / Mentor at LATAM Airlines
July 1, 2017 - July 1, 2017
Created navigation flows, storytelling guidelines, and information architecture for various login and travel segments; mentored UX Writers teams and led content strategy for high-traffic sites, delivering workflow optimization and continuous improvement program.
UX Writer at DoubleYou
February 1, 2017 - February 1, 2017
Content inventory classification and IA for Grupo Salfa; content strategy and SEO optimization for product sheets; copywriting for public tender teams and clients.
Content Manager at Ideas Digitales Aplicadas
July 1, 2015 - July 1, 2015
Content optimization across formats and digital strategies for architecture, home design, retail and education; creation and curation of articles and microcopies for interfaces; workshops on UX, IA and branding.

Education

Bachelor's degree in Social Communication at Diego Portales University
March 1, 2010 - December 31, 2014
Bachelor's degree in Social Communication at Diego Portales University
January 11, 2030 - October 31, 2025

Qualifications

Bachelor's degree in Marketing and Advertising with a mention in Creative Writing
March 1, 2010 - December 31, 2014
Diploma in User Experience Content
January 1, 2019 - December 31, 2019
WCAG 2.2 AA Accessibility Standards
January 1, 2025 - October 2, 2025
Induction to pro-gender equity policies
January 1, 2020 - December 31, 2020
Right to Universal Accessibility: Challenges of Public Services
January 1, 2020 - December 31, 2020
Hello Design Thinking
January 1, 2020 - December 31, 2020
Marketing and Advertising with a mention in Creative Writing
January 11, 2030 - October 31, 2025
WCAG 2.2 AA Accessibility Standards
January 11, 2030 - October 31, 2025
Hello Design Thinking (IDEO U)
January 11, 2030 - October 31, 2025
Equity: Induction to pro-gender equity policies
January 11, 2030 - October 31, 2025
Right to Universal Accessibility: Challenges of Public Services
January 11, 2030 - October 31, 2025

Industry Experience

Government, Healthcare, Financial Services, Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Education, Software & Internet, Transportation & Logistics

Skills

Experience Level

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