Service: Run Facebook and Instagram ad campaigns for Sales
Project niche: Fashion & appearance
Target market: Los Angeles, United States
Goal: Sales/Conversions
Ad Spend: $560
ROAS : 3571.43%
ROI: 3.5x
Return: $20,000

The goal
The goal was to book more and more sales with engaging and actionable content to drive users to online store

Approach
Conducted market research to identify key demographics. Performed creative testing for one week, then scaled for the remaining three weeks with detailed targeting. Created compelling ad creatives and copy tailored to target audiences. Implement a mix of engagement, conversion, and retargeting campaigns.

Optimization
→ Focused on building a strong account structure for Facebook ads and meta advertising, driving high-quality leads to the website.

Results
We achieved a 3571.43 ROAS in the first month with an ad spend of $560, resulting in 76 conversions on the store.

Project Overview
Client: Skechers Pakistan
Service: 360° Digital Marketing
Niche: Footwear & Clothing
Target Market: Pakistan
Goal: Brand Scaling & Revenue Growth
Duration: April 2024 – Ongoing

Introduction
Skechers, a globally recognized footwear brand, is known for comfort, innovation, and style. With operations in over 180 countries, Skechers aimed to strengthen its digital footprint in Pakistan.

Client Goals
Increase sales through high-performing ad campaigns
Boost brand visibility and engagement on social media
Establish a consistent and compelling brand presence

Our Strategy
We adopted a 360° digital marketing approach combining paid ads, social media management, and branding to create a high-impact growth strategy.

Performance Marketing
We executed precision-targeted ad campaigns via Meta Ads and Google Ads, focusing on conversions and ROAS.

Key Actions:
Conducted detailed market research & audience segmentation
Designed compelling ad creatives aligned with brand values
Used retargeting strategies for abandoned visitors
Continuously optimized campaigns based on performance data

Results:
220% increase in online sales within 3 months
Achieved 5.3x ROAS
Reduced CPA by 30% through smart targeting and creative testing

Social Media Management
We overhauled the brand’s social media presence to drive engagement and community building.

Key Actions:
Built a content calendar with product-focused, seasonal, and interactive posts
Launched influencer and UGC campaigns to boost credibility
Managed audience interactions through comments, DMs, and stories
Aligned promotions with key retail seasons

Results:
75% increase in engagement across Instagram & Facebook
40% growth in follower base in 6 months
28% boost in organic reach and brand interaction

Branding & Positioning
To reinforce Skechers’ local identity while staying true to global standards, we focused on brand consistency and creative storytelling.

Key Actions:
Developed a cohesive brand voice and visual identity
Created on-brand assets including banners, carousels, and promos
Balanced global brand guidelines with a local flavor

Results:
Improved brand recall and recognition
40% higher engagement on branded creatives
Strengthened digital presence in the Pakistani retail space

Conclusion
By integrating data-driven performance marketing, community-focused social media, and consistent branding, we helped Skechers Pakistan achieve exponential growth. The result: increased revenue, brand engagement, and a dominant position in the local footwear market.