I am a visual storyteller, brand strategist, and creative problem solver. I develop visual solutions as a freelance illustrator, specializing in graphic styles and bold narratives for everything from editorial spots to full-color advertising campaigns. I formulate strategic identities and brand guidelines as a freelance brand designer for indie authors and creators, helping position their brands to stay consistent and timeless as their businesses scale.

Zoe Stengel

I am a visual storyteller, brand strategist, and creative problem solver. I develop visual solutions as a freelance illustrator, specializing in graphic styles and bold narratives for everything from editorial spots to full-color advertising campaigns. I formulate strategic identities and brand guidelines as a freelance brand designer for indie authors and creators, helping position their brands to stay consistent and timeless as their businesses scale.

Available to hire

I am a visual storyteller, brand strategist, and creative problem solver. I develop visual solutions as a freelance illustrator, specializing in graphic styles and bold narratives for everything from editorial spots to full-color advertising campaigns.
I formulate strategic identities and brand guidelines as a freelance brand designer for indie authors and creators, helping position their brands to stay consistent and timeless as their businesses scale.

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Language

English
Fluent

Work Experience

Graphic Design Intern at Zyyo / Campisano Capital
July 1, 2024 - Present
Led the company brand conceptualization by designing the logo, digital and print marketing materials, and internal merchandise. Designed graphics, landing pages, print flyers, brochures, and environmental signage for the parent company Campisano Capital. Managed and updated the visual asset catalog, improving the efficiency of content deployment and brand alignment. Researched UI and social trends to elevate the visual direction of materials, for more engaging and contemporary designs.
Freelance Illustrator at LifeLines, LLC
May 1, 2020 - October 1, 2025
Created 20 vector illustrations for a future seasonal pad, which improved the product's visual appeal and marketability by using design production skills. Each image was constructed using individual 2-3mm dots, utilizing a pre-approved limited color palette.
Production Artist at Live Nation Entertainment
August 2, 2025 - Present
Worked alongside the Creative Director and Senior Graphic Designer to provide production and design assistance for a collection of large-format 'concert calendars' signage for their client.
Graphic Designer at Vornado Realty Trust, New York
May 2, 2025 - Present
Led the design and implementation of corporate marketing for digital and print, enhancing brand visibility and consistency across all platforms. Built and managed branding for various residential complexes within Manhattan, totaling over 1.3M SF across 1,277 units. Led the creative direction for the sustainability department and directed a brand redesign to better align with the overall company identity, resulting in a more cohesive brand image. Boosted tenant engagement by 200% as a result of increasing email, app, and onsite print marketing visibility and enhancing awareness of sustainability efforts. Directed graphic creation and brand adherence of annual reports, providing creative supervision from concept to publication, and managed external consultants and agencies. Developed branding-based assets for client assignments by expanding upon established identities using Adobe InDesign, enhancing brand consistency and client satisfaction.
Creative Analyst at Zyyo, New York
July 2, 2024 - October 1, 2025
Illustrated vector art for applications across digital advertisements, print collateral, product packaging, and web implementation. Crafted cross-platform social content targeting user engagement with real estate projects and awareness about fintech practices. Implemented an adaptable design system across the digital landscape, providing flexibility within layouts that pair large quantities of data and impactful infographics. Developed an industry-first digital platform from the ground up to supplement the traditional in-person investment process, focused on market accessibility, user activity, and navigation, and streamlining relationships between investors and analysts. Repositioned the company's visual identity within the next phase of improvements as the brand strategy grew. Created logo suites, websites, and digital marketing materials for the company's subdivisions and new building developments using Figma and Illustrator, enhancing brand consistency and visual appeal.
Brand Designer & Illustrator at Zoe Stengel
June 2, 2022 - October 1, 2025
Strategic brand designer and illustrator with extensive experience in developing visual identities and digital illustrations for small to medium-sized businesses with a strong background in arts and culture, live entertainment, hospitality, wellness, and retail brands. Successfully managed projects from concept to completion for over 5 years while leveraging design expertise to create impactful visual solutions. Skilled in tools such as Adobe Creative Suite, Affinity Design, Figma, and Procreate.
Graphic Design Intern at Zyyo / Campisano Capital
July 2, 2024 - Present
Led the company brand conceptualization by designing the logo, digital and print marketing materials, and internal merchandise. Designed graphics, landing pages, print flyers, brochures, and environmental signage for the parent company, Campisano Capital. Managed and updated the visual asset catalog, improving the efficiency of content deployment and brand alignment. Researched UI and social trends to elevate the visual direction of materials, for more engaging and contemporary designs.
Creative Analyst at Zyyo
July 2, 2024 - October 1, 2025
Illustrated vector art for applications across digital advertisements, print collateral, product packaging, and web implementation. Crafted cross-platform social content targeting user engagement with real estate projects and awareness about fintech practices. Implemented an adaptable design system across the digital landscape, providing flexibility within layouts that pair large quantities of data and impactful infographics. Developed an industry-first digital platform from the ground up to supplement the traditional in-person investment process, focused on market accessibility, user activity, and navigation, and streamlining relationships between investors and analysts. Repositioned the company's visual identity within the next phase of improvements as the brand strategy grew. Created logo suites, websites, and digital marketing materials for the company's subdivisions and new building developments using Figma and Illustrator, enhancing brand consistency and visual appeal.
Brand Designer & Illustrator at Zoe Stengel
June 2, 2022 - October 1, 2025
Strategic Brand Designer & Illustrator with extensive experience in developing visual identities and digital illustrations for small to medium-sized businesses with a strong background in arts and culture, live entertainment, hospitality, wellness, and retail brands. Successfully managed projects from concept to completion for over 5 years, while leveraging design expertise to create impactful visual solutions. Skilled in tools such as Adobe Creative Suite and Figma.
Production Artist at Live Nation Entertainment
August 2, 2025 - Present
Worked alongside the Creative Director and Senior Graphic Designer to provide production and design assistance for a collection of large-format 'concert calendars' signage for their client.
Graphic Designer at Vornado Realty Trust
May 2, 2025 - Present
Led the design and implementation of corporate marketing for digital and print, enhancing brand visibility and consistency across all platforms. Built and managed branding for various residential complexes within Manhattan, totaling over 1.3M SF across 1,277 units. Led the creative direction for the sustainability department and directed a brand redesign to better align with the overall company identity, resulting in a more cohesive brand image. Boosted tenant engagement by 200% as a result of increasing email, app, and onsite print marketing visibility and enhancing awareness of sustainability efforts. Directed graphic creation and brand adherence of annual reports, providing creative supervision from concept to publication, and managed external consultants and agencies. Developed branding-based assets for client assignments by expanding upon established identities using Adobe InDesign, enhancing brand consistency and client satisfaction.
Freelance Illustrator at Lifelines, LLC
May 2, 2020 - October 1, 2025
Created 20 vector illustrations for a future seasonal pad, which improved the product's visual appeal and marketability by using design production skills. Each image was constructed using individual 2-3mm dots, utilizing a pre-approved limited color palette.

Education

Bachelor of Fine Arts (BFA), Illustration at School of Visual Arts, New York
January 11, 2030 - October 1, 2025
Bachelor of Fine Arts (BFA) at School of Visual Arts, New York
January 11, 2030 - October 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Media & Entertainment, Professional Services, Non-Profit Organization, Retail, Real Estate & Construction, Travel & Hospitality