Available to hire
I am Zoe Lee Lumsden, a Senior WordPress & Digital Solutions Specialist with over 15 years of experience driving technical and marketing growth across global brands. I specialize in full-stack WordPress development, hosting administration, plugin customization, and SEO, while also shaping content strategy and e-commerce management to deliver end-to-end digital experiences.
Remote-ready and result-focused, I partner with international clients to align marketing and technology, optimize performance, and scale brands through data-driven campaigns, UX-focused design, and proactive communication.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Full-Stack Marketing & Website Management at OldSoles (Full Range Clothing Company Pty Ltd T/A OldSoles)
August 1, 2025 - PresentDigital Marketing & E-commerce Strategist driving global campaigns, Shopify store management, SEO/SEM, and content marketing. Created targeted social media and email campaigns, optimized websites, and implemented analytics to increase traffic, engagement, and sales across multiple international markets. Led campaigns for US/UK/Australia regions, managed discounts and bespoke page builds, and ensured brand consistency with multi-market compliance and reporting.
Full-Stack Marketing & Content Strategist at LOONY DESIGNS (PTY) LTD.
October 1, 2010 - PresentFounder and Marketing Strategist delivering end-to-end digital solutions across social media, SEO/SEM, e-commerce, and web development. Built data-driven campaigns, optimized WordPress/Shopify sites, and scaled brands through strategies that boost traffic, engagement, and sales. Managed client relationships and KPI-focused reporting across multiple markets.
Marketing Manager at SPOC MANAGED SERVICES (PTY) LTD.
March 1, 2020 - October 10, 2025Directed all marketing functions, staff management, and event coordination for a telecommunications company. Led brand development, digital marketing, and internal communications; achieved a 60% increase in lead generation through targeted campaigns and consistent messaging.
IT Administrator at NOVIGO (PTY) LTD.
February 1, 2019 - October 10, 2025Built and maintained client websites and content portals; implemented social media support for new tech division launches; produced marketing materials and collateral.
Executive Assistant to Director at WAGS N MEWS PET ACCOMMODATION
August 1, 2017 - October 10, 2025Provided executive assistance, streamlined office operations, and rebranded the company website. Oversaw content uploads, customer reviews moderation, and enhanced online messaging.
IP Domains Administrator at ADAMS AND ADAMS ATTORNEYS
November 1, 2014 - October 10, 2025Managed IP domains during a major merger, ensuring secure data migration and consolidation of IP portfolios into a unified system.
Client Service Support at AFRIHOST (PTY) LTD.
May 1, 2012 - October 10, 2025Delivered technical support and client service for South Africa's leading web hosting provider; troubleshooting web services and domain-related issues.
Technical Support Consultant at AFRIHOST (PTY) LTD.
May 1, 2012 - October 10, 2025Provided technical support and troubleshooting for clients, contributing to timely service delivery and issue resolution.
Full-Stack Marketing & Website Management at Full Range Clothing Company Pty Ltd t/a OldSoles
August 1, 2025 - PresentDigital Marketing & E‑commerce Strategist driving global campaigns, Shopify store management, SEO/SEM, and content marketing. Develop targeted social media and email campaigns, optimize websites, and implement analytics to increase traffic, engagement, and sales across international markets. Led seasonal promotions, landing pages, and multi‑market campaigns; maintained compliance and multi‑market policy alignment.
Full-Stack Marketing & Content Strategist at Loony Designs (PTY) Ltd.
October 1, 2010 - PresentFounder and Marketing Strategist delivering end‑to‑end digital solutions across social media, SEO/SEM, e‑commerce, and web development. Directed content and campaigns, optimized Shopify/WordPress sites, and built client relationships to drive traffic, engagement, and sales.
Marketing Manager at SPOC Managed Services (PTY) Ltd.
March 1, 2020 - October 10, 2025Directed all marketing functions, staff management, and event coordination for a telecommunications company. Rebranded the business, managed internal comms, and drove lead generation through targeted campaigns.
IT Administrator at Novigo (PTY) Ltd.
February 1, 2019 - October 10, 2025Developed and maintained client websites and content portals; supported social media launches and marketing materials for tech divisions.
Office Manager at Novigo (PTY) Ltd.
August 1, 2018 - October 10, 2025Managed office operations, recruitment support, and internal processes; contributed to branding and content initiatives.
Recruitment Agent at Novigo (PTY) Ltd.
December 1, 2017 - October 10, 2025Researched and sourced candidates for technology roles; assisted with onboarding and candidate communications.
Executive Assistant to Director at Wags N Mews Pet Accommodation
August 1, 2017 - October 10, 2025Provided executive assistance and streamlined office operations; led website rebranding and enhanced online presence.
IP Domains Administrator at Adams and Adams Attorneys
November 1, 2014 - October 10, 2025Managed IP domain data during the 2012 merger; ensured secure data migration and consolidated portfolios.
Client Service Support at Afrihost (PTY) Ltd.
May 1, 2012 - October 10, 2025Delivered technical support and client service for hosting and telecom services; troubleshooted domains and services.
Technical Support Consultant at Afrihost (PTY) Ltd.
May 1, 2012 - October 10, 2025Provided technical support for web services and domains; ensured high customer satisfaction and issue resolution.
Digital Marketing & E-commerce Strategist at Full Range Clothing Company Pty Ltd T/A OldSoles
August 1, 2025 - PresentDigital Marketing and E-commerce Strategist driving global campaigns, Shopify store management, SEO/SEM, and content marketing across international markets. Created targeted social media and email campaigns, optimized website performance, and implemented analytics to increase traffic, engagement, and sales. Led global social media strategy (Meta, Google), managed Shopify operations, oversaw SEO/SEM, and coordinated multi-market campaigns with compliance considerations.
Full-Stack Marketing & Content Strategist at Loony Designs (Pty) Ltd
October 1, 2010 - PresentFounder and Marketing Strategist delivering end-to-end digital solutions across social media, SEO/SEM, e-commerce, and web development. Built and optimized WordPress/Shopify sites, managed stores, and led content marketing that boosted traffic and conversions. Directed social media for multiple clients, implemented SEO/SEM strategies, and maintained strong client relationships.
Marketing Manager at SPOC Managed Services (Pty) Ltd
March 1, 2020 - October 10, 2025Directed all marketing functions, staff management, and event coordination; led brand development, digital marketing, and internal communications. Transformed office workflow and culture, delivering a 60% increase in lead generation through brand alignment and targeted campaigns.
IT Administrator at Novigo (Pty) Ltd
February 1, 2019 - October 10, 2025Built and maintained client websites and content portals; provided social media support and light moderation for new tech division launches; developed marketing materials and portals.
Executive Assistant to Director at Wags N Mews Pet Accommodation
August 1, 2017 - October 10, 2025Provided executive assistance and streamlined office operations, including strategic website rebranding and enhanced online presence; monitored reviews and moderated customer content.
IP Domains Administrator at Adams and Adams Attorneys
November 1, 2014 - October 10, 2025Managed domain data during merger and ensured secure digital transitions within the IP portfolio.
Client Service Support at Afrihost (Pty) Ltd
May 1, 2012 - October 10, 2025Delivered technical support for web hosting and domains; assisted clients with services and troubleshooting.
Education
Grade 12 at RandPark High School
January 11, 2030 - October 10, 2025Grade 12 with Full University Acceptance at RandPark High School
January 11, 2030 - October 10, 2025Grade 12 with Full University Acceptance at RandPark High School
January 11, 2030 - October 10, 2025Qualifications
Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Telecommunications
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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