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Hi, I’m Zora Yu, a business marketing and PR professional with years of experience leading cross-functional teams, driving performance through digital data and campaigns, and establishing standards in regional frameworks. I enjoy turning complex data into clear, actionable strategies and collaborating with partners to deliver high-impact results. I excel at aligning marketing operations with strategic revenue goals, mentoring junior teammates, and delivering multi-channel initiatives under tight timelines. I thrive in fast-paced environments and am known for thoughtful stakeholder management, data-driven decision making, and a collaborative leadership style that brings projects across the finish line with strong outcomes.…Hi, I’m Zora Yu, a business marketing and PR professional with years of experience leading cross-functional teams, driving performance through digital data and campaigns, and establishing standards in regional frameworks. I enjoy turning complex data into clear, actionable strategies and collaborating with partners to deliver high-impact results. I excel at aligning marketing operations with strategic revenue goals, mentoring junior teammates, and delivering multi-channel initiatives under tight timelines. I thrive in fast-paced environments and am known for thoughtful stakeholder management, data-driven decision making, and a collaborative leadership style that brings projects across the finish line with strong outcomes.

Zora Yu

Growth Marketer, Marketing Analyst, Content Creator, +2

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Hi, I’m Zora Yu, a business marketing and PR professional with years of experience leading cross-functional teams, driving performance through digital data and campaigns, and establishing standards in regional frameworks. I enjoy turning complex data into clear, actionable strategies and collaborating with partners to deliver high-impact results. I excel at aligning marketing operations with strategic revenue goals, mentoring junior teammates, and delivering multi-channel initiatives under tight timelines. I thrive in fast-paced environments and am known for thoughtful stakeholder management, data-driven decision making, and a collaborative leadership style that brings projects across the finish line with strong outcomes.…Hi, I’m Zora Yu, a business marketing and PR professional with years of experience leading cross-functional teams, driving performance through digital data and campaigns, and establishing standards in regional frameworks. I enjoy turning complex data into clear, actionable strategies and collaborating with partners to deliver high-impact results. I excel at aligning marketing operations with strategic revenue goals, mentoring junior teammates, and delivering multi-channel initiatives under tight timelines. I thrive in fast-paced environments and am known for thoughtful stakeholder management, data-driven decision making, and a collaborative leadership style that brings projects across the finish line with strong outcomes.

Available to hire

Hi, I’m Zora Yu, a business marketing and PR professional with years of experience leading cross-functional teams, driving performance through digital data and campaigns, and establishing standards in regional frameworks. I enjoy turning complex data into clear, actionable strategies and collaborating with partners to deliver high-impact results.

I excel at aligning marketing operations with strategic revenue goals, mentoring junior teammates, and delivering multi-channel initiatives under tight timelines. I thrive in fast-paced environments and am known for thoughtful stakeholder management, data-driven decision making, and a collaborative leadership style that brings projects across the finish line with strong outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Assistant Marketing Manager at Zeekr Singapore

April 1, 2026 - Present

Contributed to overall marketing and brand strategy in line with business objectives and regional propositions; direct involvement with the country manager for CRM initiatives. Led and mentored junior team members across integrated campaigns (ads, branding, retail activities, events, CRM local and regional). Set up digitised leads generation frameworks and APIs to optimise operational data sourcing.

Senior Marketing Executive at Hyundai Singapore

July 1, 2024 - March 31, 2026

Strategised and delivered performance reporting to senior leadership; proposed strategic initiatives; tracked campaign performance and translated business data into actionable insights. Led a high-impact product launch generating $19M in 2 weeks, supported by structured tracking and cross-team execution. Drove growth including a 550% increase in search demand by optimising digital traffic and exposure. Managed a budget of $2+ million for ATL/BTL/TTL in 2025, aligned with governance standards, and served as liaison to regional HQ for Marketing and PR campaigns and collaborations with media and partners. Conducted competitor analysis and defined weekly targets.

Marketing Executive at Hyundai Singapore

August 1, 2022 - July 31, 2024

Main liaison to regional HQ for all Marketing and PR campaigns and expenditure reporting; supported revenue-generating and non-generating collaborations with stat boards, business partners, and media. Built and executed multi-channel initiatives; contributed to significant increases in organic search traffic and brand visibility. Led on onboarding of new agencies to revamp digital advertising and brand exposure networks.

View Portfolio Project & Operations Trainee at foodpanda Singapore

September 1, 2021 - July 31, 2022

Liaison for app developers and strategic account managers on promotions, pick-up orders, and onboarding. Interpreted data to improve front-end vendor usage; led vendor engagement to clean up over 300 zombie vendors; conducted PR focus groups to improve products; monitored data to track promotion success and loyalty programs.

Marketing Internship at TMRW Group (Marketing Agency)

June 1, 2021 - September 30, 2021

Contributed to marketing campaign strategy and execution for B2C and B2B clients, focusing on copywriting and campaign creation. Conducted market research and prepared proposals to articulate clients’ goals.

Education

Bachelor of Arts (Honours with Distinction) in Public Policy and Global Affairs at Nanyang Technological University, Singapore (NTU-USP Scholarship)

January 1, 2018 - January 1, 2022