I’m a WordPress and WooCommerce developer and digital solutions consultant with experience building and improving websites that support real business goals. My work focuses on creating functional, scalable and well-structured websites, combining development, UX and technical optimisation. I work with companies, agencies and entrepreneurs who need reliable digital solutions, from website creation to ongoing improvements and maintenance. Over the years I’ve worked on a wide range of projects including corporate websites, e-commerce platforms, landing pages and website redesigns, often involving integrations, SEO optimisation and performance improvements. I specialise in: -WordPress development -WooCommerce stores -Website optimisation and technical SEO -Website redesign and UX improvements -Maintenance and troubleshooting Before moving fully into web development, I spent more than 20 years working directly with clients. This experience helps me understand business needs quickly and translate them into practical digital solutions. I enjoy collaborating with teams and clients to build websites that are not only visually clean, but also efficient, stable and aligned with business objectives.

Zaray Figueroa

I’m a WordPress and WooCommerce developer and digital solutions consultant with experience building and improving websites that support real business goals. My work focuses on creating functional, scalable and well-structured websites, combining development, UX and technical optimisation. I work with companies, agencies and entrepreneurs who need reliable digital solutions, from website creation to ongoing improvements and maintenance. Over the years I’ve worked on a wide range of projects including corporate websites, e-commerce platforms, landing pages and website redesigns, often involving integrations, SEO optimisation and performance improvements. I specialise in: -WordPress development -WooCommerce stores -Website optimisation and technical SEO -Website redesign and UX improvements -Maintenance and troubleshooting Before moving fully into web development, I spent more than 20 years working directly with clients. This experience helps me understand business needs quickly and translate them into practical digital solutions. I enjoy collaborating with teams and clients to build websites that are not only visually clean, but also efficient, stable and aligned with business objectives.

Available to hire

I’m a WordPress and WooCommerce developer and digital solutions consultant with experience building and improving websites that support real business goals.

My work focuses on creating functional, scalable and well-structured websites, combining development, UX and technical optimisation. I work with companies, agencies and entrepreneurs who need reliable digital solutions, from website creation to ongoing improvements and maintenance.

Over the years I’ve worked on a wide range of projects including corporate websites, e-commerce platforms, landing pages and website redesigns, often involving integrations, SEO optimisation and performance improvements.

I specialise in:

-WordPress development

-WooCommerce stores

-Website optimisation and technical SEO

-Website redesign and UX improvements

-Maintenance and troubleshooting

Before moving fully into web development, I spent more than 20 years working directly with clients. This experience helps me understand business needs quickly and translate them into practical digital solutions.

I enjoy collaborating with teams and clients to build websites that are not only visually clean, but also efficient, stable and aligned with business objectives.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Intermediate

Work Experience

WordPress Developer – Agency Collaborations at Various Digital Agencies
March 5, 2026 - Present
Collaborated with different digital agencies on WordPress website development and improvement projects. Worked on implementing designs, optimising website structures and resolving technical issues while adapting to different workflows and project requirements.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Software & Internet, Healthcare, Consumer Goods
    paper Yoga Studio Barberà – Website Design & WordPress Development

    Design and development of a complete website for a local yoga studio, focused on presenting classes, services and studio information in a clear and welcoming way.

    The project covered the entire process from initial design concept to final implementation in WordPress, ensuring a responsive layout, intuitive navigation and a clean visual style aligned with the calm and professional atmosphere of the studio.

    The website was designed to provide visitors with easy access to information about classes, schedules and contact details while maintaining a visually balanced and user-friendly structure.

    Website:
    https://www.twine.net/signin

    Key work included

    -website design and layout planning

    -WordPress development and implementation

    -responsive design for mobile and tablet

    -content structure and usability optimisation

    -performance optimisation and technical adjustments

    Technologies

    -WordPress

    -Elementor

    -HTML / CSS

    paper SQT Spain – WooCommerce B2B E-commerce Platform

    https://www.twine.net/signin

    Development and optimisation of a professional WooCommerce e-commerce platform for SQT Spain, a company specialised in aesthetic and skincare treatments.

    The project involved building and improving an online store designed for professional clients such as clinics and beauty centres. The website was developed using WordPress and WooCommerce, focusing on usability, scalability and efficient product management.

    Key areas of work included:

    • WooCommerce store configuration
    • product structure and catalogue organisation
    • checkout and payment system optimisation
    • integration of multiple payment methods (Stripe, Klarna, card payments)
    • shipping configuration and order management
    • optimisation of the user experience for professional customers
    • ongoing technical improvements and troubleshooting

    The goal of the project was to create a stable and scalable e-commerce platform that allows the business to manage its catalogue efficiently and process orders smoothly for professional clients.

    paper Zstudioweb – WordPress & WooCommerce Digital Solutions

    https://www.twine.net/signin

    Zstudioweb is my professional website where I present my work as a freelance Web Developer and Digital Solutions Consultant.

    The site showcases my approach to building websites that are not only visually appealing but also strategically designed to support business growth.

    My work focuses on creating high-performance WordPress websites and WooCommerce stores, combining development, user experience and digital strategy.

    Services include:

    -WordPress website development

    -WooCommerce online store setup and optimisation

    -Website redesign and performance improvements

    -SEO optimisation and technical configuration

    -Maintenance and technical support

    The website itself is built with WordPress and Elementor, following a clean structure that highlights projects, services and professional background.

    Through Zstudioweb I aim to help businesses transform their ideas into effective digital solutions that are scalable, reliable and user-friendly.