I am devoted to a strong work ethic and leverage my creative problem-solving skills in challenging environments. With extensive experience in digital and e-Marketing management, I focus on delivering value to clients while working collaboratively with teams across different levels. I am a seasoned presenter and multi-tasker who can connect with a variety of audiences, from technical teams to C-suite executives. As a Canadian/American dual citizen, I am able to work seamlessly in both countries. Over the years, I have contributed to several organizations helping with web projects, marketing campaigns, and digital strategy. My passion lies in using technology and marketing best practices to support business growth and client engagement. I take pride in my ability to manage projects agilely and keep up-to-date with industry standards such as CASL and GDPR compliance.

Alex C. Bourgeois

I am devoted to a strong work ethic and leverage my creative problem-solving skills in challenging environments. With extensive experience in digital and e-Marketing management, I focus on delivering value to clients while working collaboratively with teams across different levels. I am a seasoned presenter and multi-tasker who can connect with a variety of audiences, from technical teams to C-suite executives. As a Canadian/American dual citizen, I am able to work seamlessly in both countries. Over the years, I have contributed to several organizations helping with web projects, marketing campaigns, and digital strategy. My passion lies in using technology and marketing best practices to support business growth and client engagement. I take pride in my ability to manage projects agilely and keep up-to-date with industry standards such as CASL and GDPR compliance.

Available to hire

I am devoted to a strong work ethic and leverage my creative problem-solving skills in challenging environments. With extensive experience in digital and e-Marketing management, I focus on delivering value to clients while working collaboratively with teams across different levels. I am a seasoned presenter and multi-tasker who can connect with a variety of audiences, from technical teams to C-suite executives. As a Canadian/American dual citizen, I am able to work seamlessly in both countries.

Over the years, I have contributed to several organizations helping with web projects, marketing campaigns, and digital strategy. My passion lies in using technology and marketing best practices to support business growth and client engagement. I take pride in my ability to manage projects agilely and keep up-to-date with industry standards such as CASL and GDPR compliance.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Advanced

Work Experience

Senior Manager, Digital Marketing at ELNA Médical
July 1, 2021 - Present
Provide web and Marketing automation direction, plans and protocols to help with agile growth and acquisitions. Act as the primary point of contact for updates of existing and new website development as the company expands nationally. Lead a team working with clinics, doctors, and the C-suite on web projects and marketing campaigns.
Digital Consultant at Freelance
October 1, 2020 - Present
Provide marketing, web, social media and design consultation. Notable projects include developing a COVID-19 protocol and resource center, designing and optimizing a Family Law website, and creating a social media strategic plan for a diversified construction company.
Manager, Digital Marketing at Borden Ladner Gervais LLP (BLG)
October 31, 2020 - July 16, 2025
Delivered web and e-Marketing advice, plans, and initiatives aligned with the firm’s strategic direction. Played an instrumental role in launching the firm’s responsive websites. Collaborated with various departments, practice/industry groups and leadership on web initiatives, marketing campaigns and social media visibility.
Digital Marketing Specialist at McCarthy Tétrault LLP
June 30, 2012 - July 16, 2025
Managed website content strategy, launched social media channels, and developed analytics dashboards and communications protocols/processes.
Graphic Designer & Web Developer at RARIS Communications
February 28, 2007 - July 16, 2025
Designed and developed websites and client portals for SMEs and public sector clients, focusing on custom development and automation of VoIP, video and unified communications.
Digital Marketing & Graphic Designer at Freelance & Contract
February 28, 2005 - July 16, 2025
Worked with clients developing, managing and analyzing digital media (websites, optimizations, image corrections, animations) and marketing collateral (logos, pamphlets, brochures). Clients included Novartis Pharmaceuticals, Allprime Properties Inc., Sellance Inc., among others.
Senior Manager, Digital Marketing at ELNA Médical
July 1, 2021 - Present
Provide web and Marketing automation direction, plans and protocols to help with the agile growth and acquisitions this company has been involved with through its pre-IPO stage. Primary point of contact for the update of its existing and new website development as it expands nationally. My team works with numerous clinics, doctors and the C-suite on all web projects and marketing campaigns.
Digital Consultant at Freelance
October 1, 2020 - Present
Marketing, web, social media and design consultant. Projects of note include a COVID-19 protocol and resource center, a Family Law website design/optimization and a social media strategic plan for a diversified construction company.
Manager, Digital Marketing at Borden Ladner Gervais LLP (BLG)
October 31, 2020 - July 28, 2025
Responsible for providing web and e-Marketing advice, plans and initiatives in alignment with the firm’s strategic direction. Instrumental in the launch of the firm’s responsive websites. My team often worked with various departments, practice/industry groups and our leadership on different web initiatives, marketing campaigns and social media visibility.
Digital Marketing Specialist at McCarthy Tétrault LLP
June 30, 2012 - July 28, 2025
Responsible for website content strategy, launching of their social media channels as well as analytics dashboards and communications protocols/processes.
Graphic Designer & Web Developer at RARIS Communications
February 28, 2007 - July 28, 2025
Designed and developed websites and client portals for SMEs and public sector clients aimed at custom development and automation of VoIP, video and unified communications.
Digital Marketing & Graphic Designer at Freelance & Contract
February 28, 2005 - July 28, 2025
Worked with several clients developing, managing and analyzing digital media (websites, optimizations, image corrections, animations, etc.) and marketing collateral (logos, pamphlets, brochures, etc.). Clients included: Novartis Pharmaceuticals, Allprime Properties Inc., Sellance Inc., Shaun Hughes Photography (SNOWBOARD Magazine), Laubrass Inc., Agence LB, etc.

Education

Bachelors of Arts at York University
January 1, 1999 - December 31, 2003
Diploma of Collegial Studies at John Abbott College
January 1, 1996 - December 31, 1999
High School Diploma at Lower Canada College
January 1, 1992 - December 31, 1996
Bachelors of Arts at York University
January 1, 1999 - December 31, 2003
Diploma of Collegial Studies at John Abbott College
January 1, 1996 - December 31, 1999
High School Diploma at Lower Canada College
January 1, 1992 - December 31, 1996

Qualifications

Certificate, e-Marketing
January 1, 2010 - December 31, 2010
BLG’s 501 & 701 CPD Courses
January 1, 2015 - December 31, 2019
FranklinCovey Project Management Course
January 1, 2018 - December 31, 2018
Canadian Marketing Association Membership
January 1, 2010 - December 31, 2010
Legal Marketing Association Membership
January 1, 2007 - December 31, 2007
Certificate, e-Marketing
January 1, 2010 - December 31, 2010
BLG’s 501 & 701 CPD Courses
January 1, 2015 - December 31, 2019
FranklinCovey Project Management Course
January 1, 2018 - December 31, 2018

Industry Experience

Professional Services, Healthcare, Real Estate & Construction, Non-Profit Organization