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I am an independent graphic designer with over 10 years of industry experience. I craft clear, effective visual solutions for a range of industries, from fintech and government to corporate B2B and environmental sectors. I translate business goals and marketing strategies into engaging visual communications, developing brand identities and marketing materials as well as digital assets for websites, email, and social media. I incorporate generative AI and large language models into my workflow to boost creativity and efficiency, and I manage entire project lifecycles. I build strong client relationships, collaborate well with teams, and deliver high-quality work that supports technology, government, and professional services organizations.…I am an independent graphic designer with over 10 years of industry experience. I craft clear, effective visual solutions for a range of industries, from fintech and government to corporate B2B and environmental sectors. I translate business goals and marketing strategies into engaging visual communications, developing brand identities and marketing materials as well as digital assets for websites, email, and social media. I incorporate generative AI and large language models into my workflow to boost creativity and efficiency, and I manage entire project lifecycles. I build strong client relationships, collaborate well with teams, and deliver high-quality work that supports technology, government, and professional services organizations.

Aaron Calilan

Graphic Designer, Brand Designer, Presentation Designer, +4

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I am an independent graphic designer with over 10 years of industry experience. I craft clear, effective visual solutions for a range of industries, from fintech and government to corporate B2B and environmental sectors. I translate business goals and marketing strategies into engaging visual communications, developing brand identities and marketing materials as well as digital assets for websites, email, and social media. I incorporate generative AI and large language models into my workflow to boost creativity and efficiency, and I manage entire project lifecycles. I build strong client relationships, collaborate well with teams, and deliver high-quality work that supports technology, government, and professional services organizations.…I am an independent graphic designer with over 10 years of industry experience. I craft clear, effective visual solutions for a range of industries, from fintech and government to corporate B2B and environmental sectors. I translate business goals and marketing strategies into engaging visual communications, developing brand identities and marketing materials as well as digital assets for websites, email, and social media. I incorporate generative AI and large language models into my workflow to boost creativity and efficiency, and I manage entire project lifecycles. I build strong client relationships, collaborate well with teams, and deliver high-quality work that supports technology, government, and professional services organizations.

Available to hire

I am an independent graphic designer with over 10 years of industry experience. I craft clear, effective visual solutions for a range of industries, from fintech and government to corporate B2B and environmental sectors. I translate business goals and marketing strategies into engaging visual communications, developing brand identities and marketing materials as well as digital assets for websites, email, and social media.

I incorporate generative AI and large language models into my workflow to boost creativity and efficiency, and I manage entire project lifecycles. I build strong client relationships, collaborate well with teams, and deliver high-quality work that supports technology, government, and professional services organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

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Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Sr. Graphic Designer/ Marketing Manager at Appdetex

December 31, 2022 - July 27, 2025

Led a comprehensive rebrand working closely with senior marketing leadership to shape and evolve the brand's visual identity across all platforms. Created and managed cohesive brand collateral to unify visual messaging in digital and print. Used analytics and marketing data to optimize campaigns and define performance metrics. Orchestrated customer nurture programs with email automation to boost retention and conversions. Partnered with engineers to design intuitive UI/UX for mobile and desktop apps. Designed and executed event signage and materials to enhance brand presence at corporate and industry events.

Marketing Design Lead/ Web Master at Lecorpio

December 31, 2018 - July 27, 2025

Collaborated with VP of Marketing, VP of Sales, and leadership to define company voice and establish cohesive visual direction for marketing and sales. Managed marketing email automation for improved campaign engagement and performance. Led brand identity collateral development ensuring consistency across web, social media, print, and other channels. Analyzed website and marketing metrics to set data-driven KPIs and optimize campaigns. Spearheaded customer nurture programs using segmentation and automation. Partnered with engineers to design UI/UX solutions for mobile and desktop. Produced impactful event signage and collateral to elevate corporate events.

Sr. Graphic Designer/ Web Master at MarkMonitor

December 31, 2015 - July 27, 2025

Guided the company through a major rebrand and provided design direction for crafting and implementing the corporate brand's visual voice. Developed a comprehensive style guide to unify visual messaging across all media platforms. Mentored designers with skills refinement, goal setting, and creative direction. Managed contract designers and developers ensuring quality and deadlines. Oversaw ad trafficking and production for internal and client initiatives. Created dynamic video content for social media, blogs, and live events. Directed all tradeshow materials including booth signage, product videos, print collateral, and giveaways. Served as lead photographer for PR and customer events.

Freelance Marketing & Brand Designer at Independent Contractor

January 1, 2022 - Present

Provide design services for SaaS, fintech, and government clients, from startups to enterprise. Manage end-to-end projects, from consultation to delivery. Develop brand systems and design libraries for visual consistency. Create websites, email templates, and marketing assets for performance and engagement. Build long-term client relationships resulting in repeat business.

Senior Marketing Designer & Brand Manager at Appdetex

December 31, 2022 - October 9, 2025

Led creative work for company rebrand and managed vendors and stakeholders. Designed investor presentations and sales materials to support business growth. Built design systems to reduce production time and keep branding consistent. Managed website redesign to improve user experience and conversions. Worked with marketing and sales teams to support revenue goals.

Marketing Designer & Digital Specialist at Lecorpio

December 31, 2018 - October 9, 2025

Managed design during company acquisition to ensure brand continuity. Created presentations for Fortune 500 clients in pharma and biotech. Built asset management system for efficient team access. Led trade show and conference design for marketing events. Coordinated design needs across regional markets.

Marketing Designer & Brand Specialist at MarkMonitor

December 31, 2015 - October 9, 2025

Established design standards and brand guidelines for a global tech company. Managed print budget and vendor relationships for quality and cost. Built template systems for consistent brand application. Developed quality control to reduce revision cycles. Provided design mentorship to team and contractors.

Freelance Marketing & Brand Designer at Independent Contractor

January 1, 2022 - Present

Provide design services for SaaS, fintech, and government clients, from startups to enterprise. Manage end-to-end projects from consultation to delivery, developing brand systems and design libraries for visual consistency. Create websites, email templates, and marketing assets to drive performance and engagement, and build long-term client relationships resulting in repeat business.

Senior Marketing Designer & Brand Manager at Appdetex

December 31, 2022 - October 9, 2025

Led creative work for company rebrand and managed vendors and stakeholders. Designed investor presentations and sales materials to support business growth. Built design systems to reduce production time and maintain branding consistency. Managed a website redesign to improve user experience and conversions. Collaborated with marketing and sales teams to support revenue goals.

Marketing Designer & Digital Specialist at Lecorpio (acquired by Anaqua)

December 31, 2018 - October 9, 2025

Marketing Designer & Brand Specialist at MarkMonitor

December 31, 2015 - October 9, 2025

Independent Contractor - Freelance Marketing & Brand Designer at Independent Contractor

January 1, 2022 - Present

Provide design services for SaaS, fintech, and government clients; manage end-to-end projects from consultation to delivery; develop brand systems; create websites, email templates, and marketing assets for performance and engagement; build long-term client relationships.

Senior Marketing Designer & Brand Manager at Appdetex

January 1, 2022 - October 9, 2025

Led creative work for company rebrand; managed vendors and stakeholders; designed investor presentations and sales materials; built design systems to ensure branding consistency; managed website redesign to improve user experience and conversions; collaborated with marketing and sales teams to support revenue goals.

Marketing Designer & Digital Specialist at Lecorpio (acquired by Anaqua)

January 1, 2018 - October 9, 2025

Managed design during company acquisition to ensure brand continuity; created presentations for Fortune 500 clients in pharma and biotech; built asset management system for efficient team access; led trade show and conference design; coordinated design needs across regional markets.

Marketing Designer & Brand Specialist at MarkMonitor

January 1, 2015 - October 9, 2025

Established design standards and brand guidelines for a global tech company; managed print budget and vendor relationships for quality and cost; built template systems for consistent brand application; developed quality control to reduce revision cycles; provided design mentorship to team and contractors.

Freelance Marketing & Brand Designer at Independent Contractor (Freelance)

January 1, 2022 - Present

Provide design services for SaaS, fintech, and government clients ranging from startups to enterprise. Manage end-to-end projects from consultation to delivery, develop brand systems and design libraries for visual consistency, create websites, email templates, and marketing assets for performance and engagement, and build long-term client relationships resulting in repeat business.

Senior Marketing Designer & Brand Manager at Appdetex

December 31, 2022 - October 25, 2025

Led the creative work during company rebrand, managed vendors and stakeholders, designed investor presentations and sales materials to support growth, built design systems to ensure consistency, and led a website redesign to improve user experience and conversions. Collaborated with marketing and sales to align visuals with business goals.

Marketing Designer & Digital Specialist at Lecorpio (acquired by Anaqua)

December 31, 2018 - October 25, 2025

Managed design during company acquisition to maintain brand continuity; created presentations for Fortune 500 clients in pharma and biotech; built an asset management system for efficient team access; led trade show and conference design; coordinated design needs across regional markets.

Marketing Designer & Brand Specialist at MarkMonitor

December 31, 2015 - October 25, 2025

Established design standards and brand guidelines for a global tech company; managed print budgets and vendor relationships; built template systems for consistent brand application; developed quality control to reduce revision cycles; mentored team and contractors.