Adedayo Adedayo

Available to hire

I help brands and entrepreneurs turn their social media presence into a powerful growth engine.

About

I help brands and entrepreneurs turn their social media presence into a powerful growth engine.

As a Social Media Manager, Facebook Ads Specialist, and Conversion-Focused Copywriter, I craft strategies that not only increase followers, but drive real engagement, leads, and sales.

With 5+ years experience in social media marketing and paid advertising, I’ve: Scaled ad campaigns on Facebook & Instagram Ads with ROAS of 3x–7x.

Managed full-service social media management for brands across e-commerce, coaching, and B2B.

Written high-converting ad copy, captions, and landing page content tailored to audience psychology.

Whether you need Facebook Ads campaign setup, content strategy, or social media account growth, I bring a data-driven approach and a keen eye for storytelling. Let’s create a social presence that doesn’t just look good, it converts.

Specialties / Keywords:
Social Media Marketing · Social Media Management · Facebook Ads · Paid Ads Strategy · Instagram Ads · Copywriting · Content Creation · Campaign Optimization · Conversion Copywriting

Languages

  • EnglishFluent
  • FrenchFluent
  • Spanish; CastilianFluent
  • GermanFluent
  • PortugueseFluent

Industry experience

  • Education
  • Telecommunications
  • Healthcare
  • Energy & Utilities
  • Professional Services

More experts in San Francisco, United States

Projects · 20

Soft Realism – High-Detail Portrait Art

A soft-realism portrait designed with smooth brush blending, subtle highlights, and lifelike color transitions to achieve depth and realism. logo graphicdesigner illustrator

  • Illustrator
  • Vector Illustrator
Human Expression Series – Portrait No. 1

Part of a portrait series studying human emotion, realism, and personality through close observation of facial anatomy and natural imperfections. branding webdesigner illustrator

  • Comic Illustrator
Heritage & Identity – Stylized Realism Artwork

A stylized-realism portrait blending cultural attire with modern digital painting techniques, highlighting identity through color symbolism and composition. branding graphicdesigner

  • Artworker
  • Brand Designer
Marketing Brand Instagram Design

Made an appealing Instagram design to showcase their brand's new checklist. graphicdesigner branding designer

  • Brand Designer
  • Graphic Designer
  • Social Media Freelancer
Instagram Cosmetics Product Post Designs

Made this to help a cosmetic brand showcase their product on Instagram. photo graphicdesigner designer

  • Graphic Designer
  • Social Media Freelancer
  • Social Media Manager
Cultural Grace – Digital Portrait Illustration

A hyper-detailed digital portrait capturing cultural elegance through expressive lighting, rich color harmony, and refined facial detailing. The artwork emphasizes realism while preserving emotional warmth and identity. Digital Illustrator Concept Artist Color Specialist illustrator

  • Freelance Digital Illustrator
  • Illustrator
Organizational Workflow Chart

Created an organizational flowchart illustrating roles, responsibilities, and reporting structures. This project balances visual clarity with professional aesthetics, making complex hierarchies easy to understand. branding graphicdesigner logo illustrator

  • Designer
  • Graphic Designer
  • Illustrator
Data Processing Flow Diagram

Designed a technical data flow diagram that visually explains how information moves through a system. The layout emphasizes logical sequencing, clear labeling, and scalable vector design for both digital and print use. webdesigner designer illustrator branding

  • Brand Designer
  • Graphic Designer
  • Illustrator
User Journey Flow Diagram

Mapped an end-to-end user journey using a flowchart-style infographic. This project highlights my expertise in visual storytelling, helping stakeholders understand user behavior, pain points, and interaction sequences at a glance.

  • Presentation Designer
Decision Tree Flowchart

Developed a decision-based flowchart that guides users through multiple outcomes with ease. The design focuses on intuitive navigation, color-coded paths, and clean typography to ensure quick comprehension.

  • Freelance Digital Illustrator
  • Graphic Designer

Work experience· 5 roles

Social Media Marketing Specialist · Spark Digital AgencyMay 2022 – Present · 4 yrs 7 mos

Developed and executed multi-platform social media marketing campaigns that increased client engagement by 150% within 6 months. Built content calendars and analytics reports for 10+ clients across e-commerce and coaching niches. Implemented data-driven strategies that resulted in a 4x increase in qualified leads for B2B clients.

Facebook Ads Manager · Horizontal Growth MediaJun 2021 – Jul 2022 · 1 yr 2 mos

Managed $50K+ in ad spend for multiple accounts, achieving average ROAS of 3.8. Created and tested high-converting ad creatives and copy, leading to a 40% reduction in CPC. Optimized audience targeting and lookalike campaigns, resulting in 2,000+ new customer acquisitions.

Social Media Manager · Innovate IQ BrandsApr 2020 – Jul 2021 · 1 yr 4 mos

Oversaw end-to-end social media management for 6 brands, growing combined follower count by 75K+ in one year. Built brand voices and visual guidelines, ensuring consistency across Facebook, Instagram, LinkedIn, and Twitter. Collaborated with design and video teams to produce viral campaigns with over 500K organic impressions.

Copywriting Specialist · Stellar Creatives StudioSep 2019 – Sep 2020 · 1 yr 1 mo
Social Media Marketing Intern · Novella Marketing LabsJul 2018 – Sep 2019 · 1 yr 3 mos

Education

Bachelor of Marketing · Stanford University2018 – 2023

Certifications and awards· 5

Facebook Blueprint Certified Digital Marketing Associate2017 – 2025

Demonstrates verified expertise in Facebook Ads strategy, campaign setup, and optimization.

HubSpot Content Marketing Certification2025

Validates skills in content strategy, storytelling, and creating customer-focused content that drives conversions.

Google Analytics Individual Qualification (GAIQ)2025

Proves ability to analyze social media campaign performance, track KPIs, and make data-driven decisions.

Copywriting for Conversion – ConversionXL (CXL) Institute2025

Advanced training in persuasive copywriting and audience psychology to boost ad performance and engagement.

Testimonials · 5.0 from 5 reviews

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