I help brands and entrepreneurs turn their social media presence into a powerful growth engine. As a Social Media Manager, Facebook Ads Specialist, and Conversion-Focused Copywriter, I craft strategies that not only increase followers, but drive real engagement, leads, and sales. With 5+ years experience in social media marketing and paid advertising, I’ve: Scaled ad campaigns on Facebook & Instagram Ads with ROAS of 3x–7x. Managed full-service social media management for brands across e-commerce, coaching, and B2B. Written high-converting ad copy, captions, and landing page content tailored to audience psychology. Whether you need Facebook Ads campaign setup, content strategy, or social media account growth, I bring a data-driven approach and a keen eye for storytelling. Let’s create a social presence that doesn’t just look good, it converts. Specialties / Keywords: Social Media Marketing · Social Media Management · Facebook Ads · Paid Ads Strategy · Instagram Ads · Copywriting · Content Creation · Campaign Optimization · Conversion Copywriting…

Adedayo Adedayo

PRO
5.0 (5 reviews)

I help brands and entrepreneurs turn their social media presence into a powerful growth engine. As a Social Media Manager, Facebook Ads Specialist, and Conversion-Focused Copywriter, I craft strategies that not only increase followers, but drive real engagement, leads, and sales. With 5+ years experience in social media marketing and paid advertising, I’ve: Scaled ad campaigns on Facebook & Instagram Ads with ROAS of 3x–7x. Managed full-service social media management for brands across e-commerce, coaching, and B2B. Written high-converting ad copy, captions, and landing page content tailored to audience psychology. Whether you need Facebook Ads campaign setup, content strategy, or social media account growth, I bring a data-driven approach and a keen eye for storytelling. Let’s create a social presence that doesn’t just look good, it converts. Specialties / Keywords: Social Media Marketing · Social Media Management · Facebook Ads · Paid Ads Strategy · Instagram Ads · Copywriting · Content Creation · Campaign Optimization · Conversion Copywriting…

Available to hire

I help brands and entrepreneurs turn their social media presence into a powerful growth engine.

As a Social Media Manager, Facebook Ads Specialist, and Conversion-Focused Copywriter, I craft strategies that not only increase followers, but drive real engagement, leads, and sales.

With 5+ years experience in social media marketing and paid advertising, I’ve: Scaled ad campaigns on Facebook & Instagram Ads with ROAS of 3x–7x.

Managed full-service social media management for brands across e-commerce, coaching, and B2B.

Written high-converting ad copy, captions, and landing page content tailored to audience psychology.

Whether you need Facebook Ads campaign setup, content strategy, or social media account growth, I bring a data-driven approach and a keen eye for storytelling. Let’s create a social presence that doesn’t just look good, it converts.

Specialties / Keywords:
Social Media Marketing · Social Media Management · Facebook Ads · Paid Ads Strategy · Instagram Ads · Copywriting · Content Creation · Campaign Optimization · Conversion Copywriting

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Fluent
German
Fluent
Portuguese
Fluent

Work Experience

Social Media Marketing Intern at Novella Marketing Labs
July 10, 2018 - September 9, 2019
Supported senior strategists with Facebook Ads management and content scheduling. Conducted competitor research and performance tracking to inform campaign adjustments. Assisted in writing engaging captions and ad copy, contributing to a 25% increase in audience engagement.
Copywriting Specialist at Stellar Creatives Studio
September 21, 2019 - September 21, 2020
Wrote conversion-focused ad copy, landing pages, and email sequences for SaaS startups. Delivered A/B tested headlines and CTAs that improved click-through rates by 35%. Created storytelling-driven campaigns that boosted brand awareness and customer loyalty.
Social Media Manager at Innovate IQ Brands
April 6, 2020 - July 5, 2021
Oversaw end-to-end social media management for 6 brands, growing combined follower count by 75K+ in one year. Built brand voices and visual guidelines, ensuring consistency across Facebook, Instagram, LinkedIn, and Twitter. Collaborated with design and video teams to produce viral campaigns with over 500K organic impressions.
Facebook Ads Manager at Horizontal Growth Media
June 14, 2021 - July 23, 2022
Managed $50K+ in ad spend for multiple accounts, achieving average ROAS of 3.8. Created and tested high-converting ad creatives and copy, leading to a 40% reduction in CPC. Optimized audience targeting and lookalike campaigns, resulting in 2,000+ new customer acquisitions.
Social Media Marketing Specialist at Spark Digital Agency
May 2, 2022 - Present
Developed and executed multi-platform social media marketing campaigns that increased client engagement by 150% within 6 months. Built content calendars and analytics reports for 10+ clients across e-commerce and coaching niches. Implemented data-driven strategies that resulted in a 4x increase in qualified leads for B2B clients.

Education

Bachelor of Marketing at Stanford University
August 31, 2018 - September 5, 2023

Qualifications

Facebook Blueprint Certified Digital Marketing Associate
August 29, 2017 - September 21, 2025
Demonstrates verified expertise in Facebook Ads strategy, campaign setup, and optimization.
HubSpot Content Marketing Certification
September 21, 2025 - September 21, 2025
Validates skills in content strategy, storytelling, and creating customer-focused content that drives conversions.
Google Analytics Individual Qualification (GAIQ)
September 21, 2025 - September 21, 2025
Proves ability to analyze social media campaign performance, track KPIs, and make data-driven decisions.
Copywriting for Conversion – ConversionXL (CXL) Institute
September 21, 2025 - September 21, 2025
Advanced training in persuasive copywriting and audience psychology to boost ad performance and engagement.
Social Media Strategy Certification – Hootsuite Academy
September 21, 2025 - September 21, 2025
Confirms proficiency in multi-platform social media management, content planning, and audience growth tactics.

Industry Experience

Education, Telecommunications, Healthcare, Energy & Utilities, Professional Services
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