Alana McSwain
I'm a designer, illustrator, photographer and jack-of-all-trades creative, living in Edinburgh, Scotland.
About
I’m a designer, illustrator, photographer and jack-of-all-trades creative, living in Edinburgh, Scotland. Over the past 7+ years, I have worked in both corporate, agency and freelance roles, developing the following skillset:
- End-to-end project management, strategy and creative execution, across multiple concurrent projects;
- Client and stakeholder management, including meetings, calendar invites, comms, presentations, reporting and budget management, and,
- Working cross-functionally to execute national marketing campaigns for clients and owned brands.
Alongside this, I am also proficient in the following content areas:
- Graphic, digital and content design, utilising Adobe CC, Figma and Canva to create digital content (social content, EDMs, webpages, digital ads, presentations) and print materials (brochures, postcards, flyers, labels);
- Copywriting for social, EDMs, blog posts, presentations, websites, print materials and adhoc documentation, following SEO best practice;
- Social media management & strategy;
- Illustration in ProCreate and Adobe Illustrator;
- Basic video editing in Canva and AfterEffects, and,
- Digital photography & photo editing.
I am a kind, curious and open-minded person, with great attention
to detail, time management and a commitment to creating content that has a positive impact on the world around me.
You can find examples of my work here: Website not available. Sign in: https://www.twine.net/signup
I’d love to work with you on your next project - looking forward to hearing from you!
- 7 years' experience
- Joined September 2025
Skills· 44
Instagram
Adobe Lightroom- Photo
- Advert Design
- Social Media Design
Facebook Ads- Brochure
Canva- Copywriting
- Microsoft Word
- Flyer
Figma- Email Marketing
- Email Design
- Branding
LinkedIn- Poster
- Postcard
- Microsoft Office
Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Procreate- Infographic
- Illustration
- Freehand Digital Illustration
- Portrait
- Microsoft Powerpoint
- Web Design
Squarespace- Banner
- Microsoft Excel
- Presentation Design
Mailchimp- Pitch Deck
- Logo
- YouTube
Audacity- CapCut
- Adobe After Effects
- Sharepoint
- SaaS
Languages
- EnglishFluent
Industry experience
- Manufacturing
- Non-Profit Organization
- Retail
- Financial Services
- Professional Services
- Software & Internet
- Consumer Goods
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Work experience· 5 roles
Responsible for content strategy, creation, copywriting, management and execution across organic and paid socials, EDMs, webpages, print and digital ads, merchandise, packaging and presentations, for multiple brands. Collaboration with internal and external stakeholders to produce and execute content strategy, including creation of content library. Consistent testing, ideation and execution of new content styles and ideas across various digital channels.
Management and execution of the entire production process, including: concept creation, scripting, pitching, frame design, talent & animation management and final delivery. Creation of Vidico social design system in Figma. Redesign of social video process + upkeep of all documents, databases and files related to the process. Lead Producer & Designer on larger client projects, as well as collaborating on scripts & concepts with other producers.
As a freelancer, I've worked with a range of clients on various projects, including social content (organic and paid), illustration, graphic design, photography and brand development.
Education
Majoring in History and English & Theatre Studies.
Transferred to LCI Melbourne having completed 2/3 of the credits required.
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