Alana McSwain

Available to hire

I'm a designer, illustrator, photographer and jack-of-all-trades creative, living in Edinburgh, Scotland.

About

I’m a designer, illustrator, photographer and jack-of-all-trades creative, living in Edinburgh, Scotland. Over the past 7+ years, I have worked in both corporate, agency and freelance roles, developing the following skillset:

  • End-to-end project management, strategy and creative execution, across multiple concurrent projects;
  • Client and stakeholder management, including meetings, calendar invites, comms, presentations, reporting and budget management, and,
  • Working cross-functionally to execute national marketing campaigns for clients and owned brands.

Alongside this, I am also proficient in the following content areas:

  • Graphic, digital and content design, utilising Adobe CC, Figma and Canva to create digital content (social content, EDMs, webpages, digital ads, presentations) and print materials (brochures, postcards, flyers, labels);
  • Copywriting for social, EDMs, blog posts, presentations, websites, print materials and adhoc documentation, following SEO best practice;
  • Social media management & strategy;
  • Illustration in ProCreate and Adobe Illustrator;
  • Basic video editing in Canva and AfterEffects, and,
  • Digital photography & photo editing.

I am a kind, curious and open-minded person, with great attention
to detail, time management and a commitment to creating content that has a positive impact on the world around me.

You can find examples of my work here: Website not available. Sign in: https://www.twine.net/signup

I’d love to work with you on your next project - looking forward to hearing from you!

  • 7 years' experience
  • Joined September 2025

Industry experience

  • Manufacturing
  • Non-Profit Organization
  • Retail
  • Financial Services
  • Professional Services
  • Software & Internet
  • Consumer Goods

Work experience· 5 roles

Content Marketing Specialist · Laminex AustraliaMay 2023 – Jun 2025 · 2 yrs 2 mos

Responsible for content strategy, creation, copywriting, management and execution across organic and paid socials, EDMs, webpages, print and digital ads, merchandise, packaging and presentations, for multiple brands. Collaboration with internal and external stakeholders to produce and execute content strategy, including creation of content library. Consistent testing, ideation and execution of new content styles and ideas across various digital channels.

Social Content Producer · VidicoMar 2022 – Apr 2023 · 1 yr 2 mos

Management and execution of the entire production process, including: concept creation, scripting, pitching, frame design, talent & animation management and final delivery. Creation of Vidico social design system in Figma. Redesign of social video process + upkeep of all documents, databases and files related to the process. Lead Producer & Designer on larger client projects, as well as collaborating on scripts & concepts with other producers.

Freelance Creative · Bewley Street Studio (self-employed)Feb 2022 – Present · 4 yrs 10 mos

As a freelancer, I've worked with a range of clients on various projects, including social content (organic and paid), illustration, graphic design, photography and brand development.

Content Designer · Speckle (now Morrow Studio)Jan 2021 – Mar 2022 · 1 yr 3 mos
Social Media Specialist · The PistolSep 2019 – Dec 2020 · 1 yr 4 mos

Education

Bachelor of Arts · University of Melbourne2014 – 2016

Majoring in History and English & Theatre Studies.

Bachelor of Entertainment Management (incomplete) · Australian Institute of Music2017 – 2018

Transferred to LCI Melbourne having completed 2/3 of the credits required.

Associate Degree of Design Arts: Communication Design & Photography · LCI Melbourne2018 – 2019

Hire Alana McSwain today

Post a job and invite Alana, or contact them directly. No hidden commission.

Post a job