I'm a designer, illustrator, photographer and jack-of-all-trades creative, living in Edinburgh, Scotland. Over the past 7+ years, I have worked in both corporate, agency and freelance roles, developing the following skillset: - End-to-end project management, strategy and creative execution, across multiple concurrent projects; - Client and stakeholder management, including meetings, calendar invites, comms, presentations, reporting and budget management, and, - Working cross-functionally to execute national marketing campaigns for clients and owned brands. Alongside this, I am also proficient in the following content areas: - Graphic, digital and content design, utilising Adobe CC, Figma and Canva to create digital content (social content, EDMs, webpages, digital ads, presentations) and print materials (brochures, postcards, flyers, labels); - Copywriting for social, EDMs, blog posts, presentations, websites, print materials and adhoc documentation, following SEO best practice; - Social media management & strategy; - Illustration in ProCreate and Adobe Illustrator; - Basic video editing in Canva and AfterEffects, and, - Digital photography & photo editing. I am a kind, curious and open-minded person, with great attention to detail, time management and a commitment to creating content that has a positive impact on the world around me. You can find examples of my work here: _Website not available. Sign in: https://www.twine.net/signup_ I'd love to work with you on your next project - looking forward to hearing from you!

Alana McSwain

I'm a designer, illustrator, photographer and jack-of-all-trades creative, living in Edinburgh, Scotland. Over the past 7+ years, I have worked in both corporate, agency and freelance roles, developing the following skillset: - End-to-end project management, strategy and creative execution, across multiple concurrent projects; - Client and stakeholder management, including meetings, calendar invites, comms, presentations, reporting and budget management, and, - Working cross-functionally to execute national marketing campaigns for clients and owned brands. Alongside this, I am also proficient in the following content areas: - Graphic, digital and content design, utilising Adobe CC, Figma and Canva to create digital content (social content, EDMs, webpages, digital ads, presentations) and print materials (brochures, postcards, flyers, labels); - Copywriting for social, EDMs, blog posts, presentations, websites, print materials and adhoc documentation, following SEO best practice; - Social media management & strategy; - Illustration in ProCreate and Adobe Illustrator; - Basic video editing in Canva and AfterEffects, and, - Digital photography & photo editing. I am a kind, curious and open-minded person, with great attention to detail, time management and a commitment to creating content that has a positive impact on the world around me. You can find examples of my work here: _Website not available. Sign in: https://www.twine.net/signup_ I'd love to work with you on your next project - looking forward to hearing from you!

Available to hire

I’m a designer, illustrator, photographer and jack-of-all-trades creative, living in Edinburgh, Scotland. Over the past 7+ years, I have worked in both corporate, agency and freelance roles, developing the following skillset:

  • End-to-end project management, strategy and creative execution, across multiple concurrent projects;
  • Client and stakeholder management, including meetings, calendar invites, comms, presentations, reporting and budget management, and,
  • Working cross-functionally to execute national marketing campaigns for clients and owned brands.

Alongside this, I am also proficient in the following content areas:

  • Graphic, digital and content design, utilising Adobe CC, Figma and Canva to create digital content (social content, EDMs, webpages, digital ads, presentations) and print materials (brochures, postcards, flyers, labels);
  • Copywriting for social, EDMs, blog posts, presentations, websites, print materials and adhoc documentation, following SEO best practice;
  • Social media management & strategy;
  • Illustration in ProCreate and Adobe Illustrator;
  • Basic video editing in Canva and AfterEffects, and,
  • Digital photography & photo editing.

I am a kind, curious and open-minded person, with great attention
to detail, time management and a commitment to creating content that has a positive impact on the world around me.

You can find examples of my work here: Website not available. Sign in: https://www.twine.net/signup

I’d love to work with you on your next project - looking forward to hearing from you!

See more

Language

English
Fluent

Work Experience

Content Marketing Specialist at Laminex Australia
May 10, 2023 - June 6, 2025
Responsible for content strategy, creation, copywriting, management and execution across organic and paid socials, EDMs, webpages, print and digital ads, merchandise, packaging and presentations, for multiple brands. Collaboration with internal and external stakeholders to produce and execute content strategy, including creation of content library. Consistent testing, ideation and execution of new content styles and ideas across various digital channels.
Social Content Producer at Vidico
March 21, 2022 - April 17, 2023
Management and execution of the entire production process, including: concept creation, scripting, pitching, frame design, talent & animation management and final delivery. Creation of Vidico social design system in Figma. Redesign of social video process + upkeep of all documents, databases and files related to the process. Lead Producer & Designer on larger client projects, as well as collaborating on scripts & concepts with other producers.
Content Designer at Speckle (now Morrow Studio)
January 18, 2021 - March 4, 2022
Social media strategy, scheduling, reporting & community management. Creation of social & website content, including visuals, copy, 
EDMs, photography and illustrations, using Canva and Figma. Writing & proofreading of blogs, as well as social, EDM
and website copy.
Social Media Specialist at The Pistol
September 18, 2019 - December 18, 2020
Facebook/Instagram campaign tracking, quality assurance and SaaS platform trouble shooting. Content creation, including social ads and EDM copywriting, visuals design, photo editing and campaign delivery. Campaign delivery and optimisation, using internal technology and Facebook Ads Manager.
Freelance Creative at Bewley Street Studio (self-employed)
February 21, 2022 - Present
As a freelancer, I've worked with a range of clients on various projects, including social content (organic and paid), illustration, graphic design, photography and brand development.

Education

Bachelor of Arts at University of Melbourne
January 1, 2014 - December 17, 2016
Majoring in History and English & Theatre Studies.
Bachelor of Entertainment Management (incomplete) at Australian Institute of Music
January 1, 2017 - May 31, 2018
Transferred to LCI Melbourne having completed 2/3 of the credits required.
Associate Degree of Design Arts: Communication Design & Photography at LCI Melbourne
June 1, 2018 - August 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Non-Profit Organization, Retail, Financial Services, Professional Services, Software & Internet, Consumer Goods