Available to hire
I am an enthusiastic communications professional with extensive experience in crafting and executing traditional and digital media strategies that drive exceptional engagement. I specialize in identifying emerging trends through thorough social listening and leveraging new media platforms to maximize advocacy impact.
Passionate about strategic communication leadership, I excel at orchestrating event management and building community relations to support significant policy initiatives. My innovative and results-driven approach ensures that campaigns consistently exceed their objectives while fostering meaningful stakeholder collaboration.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Xhosa
Fluent
Work Experience
Communications Officer at Soul City Institute
April 1, 2021 - PresentSupport development and execution of communication strategies aligned with mission and advocacy priorities. Manage and grow social media presence, develop engaging content, oversee editorial materials, maintain media relations, coordinate events and stakeholder engagement. Track and analyze impact of communication efforts using analytics and reporting tools, supporting donor and partner communications.
Social Media Coordinator at Soul City Institute
March 31, 2021 - August 21, 2025Supported communication initiatives and provided leadership alongside the CEO. Innovated new media platforms to amplify initiatives, facilitated event management, spearheaded community relations, and executed social media strategies across multiple platforms. Generated media content based on intersectional feminist research and maintained stakeholder and media relationships. Produced social media impact reports and enhanced online advocacy.
Campaigns Coordinator at Oxfam SA
May 31, 2019 - August 21, 2025Coordinated campaign implementation ensuring alignment with program objectives. Planned and scheduled milestones, managed stakeholder engagement, administered logistics, and supported monitoring and evaluation. Designed and executed social media strategies to amplify campaign reach, conducted needs analysis via online polls, and managed communications budget and reporting.
Social Media Campaigns Manager at Grassroot Nation
November 30, 2018 - August 21, 2025Developed content and audience building strategies for Twitter, Facebook, and Instagram. Executed, monitored, and iterated plans to attract attention and commitments from likely decision makers. Performed social media related activities required by ongoing project development.
Editorial Assistant at Citizen Justice Network
November 30, 2018 - August 21, 2025Managed team of paralegal journalists and operations including financial administration. Proofread and refined website content, engaged online audiences, published on CMS, created reports, coordinated events, trained paralegals, and maintained website.
Social Media Strategist - CSI project at SeeSayDo Advertising / YouthWorksSA
December 31, 2016 - August 21, 2025Designed and executed social media plans with weekly meetings. Achieved growth through customer service prioritization and email marketing. Reduced user data consumption, launched educational content, moderated multi-community user content, managed website, created marketing communication materials, and developed communication and change management strategies.
Communications Officer/Journalist at Community Media for Development Productions
November 30, 2015 - August 21, 2025Created and refined communication assets such as newsletters, blogs, and press releases. Executed communication strategies integrating PR with digital and traditional marketing. Monitored press activity, fostered cross-department collaboration, managed media relationships, authored press releases, ensured message consistency, and executed external communication strategy.
Founder / Consultant Marketing Director at Invictus Community and Agency Development NPC
November 1, 2018 - PresentLed marketing and communication initiatives to enhance brand visibility. Developed customer engagement strategies, crafted email newsletters, and generated creative social media and digital marketing content with performance-based optimization.
Founder / Consultant Communications Director at Zabali Communications
November 1, 2016 - PresentStreamlined internal communication protocols, enhanced brand presence through digital content, executed marketing strategies, led creative teams for press materials, developed promotional campaigns, managed crisis communications, cultivated media contacts, led public relations initiatives, and maintained brand integrity.
Communications Officer at Soul City Institute
April 1, 2021 - PresentSupport the development and execution of communication strategies aligned with organisational mission and advocacy priorities. Manage social media presence, develop engaging content across platforms, and analyze audience metrics to optimize strategy. Produce high-quality editorial content and oversee publication of programmatic materials. Build relationships with media outlets to enhance visibility and advocacy reach. Coordinate stakeholder databases and public advocacy events while supporting donor communications and impact reporting. Track communications impact using analytics and reporting tools to inform continuous improvements.
Social Media Coordinator at Soul City Institute
March 31, 2021 - August 21, 2025Strategically supported communication initiatives alongside leadership, adopting new media platforms to amplify organizational initiatives. Facilitated event management and community liaison efforts to enhance collaboration. Executed and refined social media strategies aligned with campaigns and programs. Developed media content informed by intersectional feminist research and cultivated stakeholder relationships to maximize media impact. Grew and maintained social media presence across multiple platforms, producing daily content and moderating user engagement to foster constructive community dialogue. Contributed to visibility and impact reporting and regularly updated the organization's webpage to reflect brand strategy.
Campaigns Coordinator at Oxfam SA
March 31, 2021 - August 21, 2025Coordinated campaign implementation aligning with program objectives and operational frameworks. Planned and scheduled campaign milestones, managed logistics, and fostered stakeholder engagement. Administered campaign archives and supported monitoring and evaluation efforts. Designed and executed innovative social media strategies to enhance campaign reach and conducted analytic reporting. Managed communications budgets and championed team collaboration with local communities. Delivered quarterly media reports demonstrating campaign progress and media engagement.
Social Media Campaigns Manager at Grassroot Nation
May 31, 2019 - August 21, 2025Developed and executed content and audience building strategies for Twitter, Facebook, and Instagram. Monitored and adjusted plans to optimize engagement and leveraged audience influence to attract decision-makers' attention. Conducted ongoing social media activities to support project goals.
Editorial Assistant at Citizen Justice Network
November 30, 2018 - August 21, 2025Managed and developed a team of paralegal journalists, overseeing financial administration and editorial quality. Engaged online audiences through a vibrant social media presence and executed website content management via CMS. Organized events, provided training, and contributed to marketing and reporting activities. Maintained WordPress website to ensure seamless user experience.
Social Media Strategist - CSI project at SeeSayDo Advertising / YouthWorksSA
December 31, 2016 - August 21, 2025Designed and implemented comprehensive social media strategies, achieving significant user growth and reducing data consumption. Launched educational multimedia content and moderated user-generated posts across multiple communities. Managed website experience and created communication material to enhance brand awareness. Developed communications strategy supporting organizational change and maintained media relations across platforms.
Communications Officer / Journalist at Community Media for Development Productions
November 30, 2015 - August 21, 2025Created and refined communication assets including newsletters, blogs, and press releases to elevate brand visibility. Integrated PR with digital and traditional marketing and analyzed campaigns for impact optimization. Facilitated cross-departmental collaboration, managed media relations, and ensured consistent brand messaging. Authored press releases that captured media attention and monitored press activities to maximize positive brand exposure.
Founder / Consultant Marketing Director at Invictus Community and Agency Development NPC
November 1, 2018 - PresentLed marketing and communications initiatives to enhance brand visibility and outreach. Developed customer engagement strategies, crafted email newsletters, and produced digital marketing content optimized for engagement across channels.
Founder / Consultant Communications Director at Zabali Communications
November 1, 2016 - PresentStreamlined internal communications, enhanced brand presence through digital content management, and executed marketing strategies measured by performance metrics. Directed creative teams to develop impactful press materials and oversaw promotional campaigns. Managed crisis communication strategies and built a network of influential media contacts to sustain brand reputation. Developed and implemented social media and press strategies, maintaining brand integrity across channels.
Education
Certificate of Higher Education Digital and Content Marketing at Digify Africa, Johannesburg
January 1, 2024 - January 1, 2024Bachelor of Arts Government, Administration and Development at UNISA
January 1, 2023 - August 21, 2025Certificate in Development Communications at Wits Journalism Department, Johannesburg, South Africa
January 1, 2022 - August 21, 2025Digital communications Course at DGMT programme, Johannesburg
January 1, 2022 - August 21, 2025Community Journalism Certificate at The YaLa Academy's Aileen Getty School of Citizen Journalism
January 1, 2016 - August 21, 2025Bloomberg Media Initiative Africa Executive Training at JHB & Gordon Institute of Business Science
January 1, 2015 - August 21, 2025Diploma in Journalism at Rosebank College, Durban, South Africa
January 1, 2011 - August 21, 2025Qualifications
Digital and Content Marketing certified
May 26, 2025 - August 19, 2025Development and Political scientist certified
January 9, 2018 - October 30, 2023Industry Experience
Non-Profit Organization, Media & Entertainment, Education, Government, Professional Services
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