Available to hire
I’m Anirika M, a London-based commercial video editor with 5+ years of experience delivering polished promotional, branded, and corporate content. I craft story-driven, on-brand edits for social media, digital campaigns, and broadcast.
Editing in DaVinci Resolve and Adobe Premiere Pro, I specialize in storytelling, color grading, and sound design, and I work closely with marketing teams to turn briefs and feedback into engaging, platform-ready visuals that get results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Bengali
Fluent
Hindi
Advanced
Work Experience
Theater Programmer at Dave Mauchline
March 1, 2025 - PresentProgram tours for various West End and off-West-End shows. Scheduling and marketing tours across the UK.
Social Media Video Editor at Nico Yearwood (Freelance)
December 1, 2024 - PresentEdited engaging social media reels (90 seconds or more) with a unique, creative touch. Applied advanced editing techniques, including motion graphics, color grading, captions, and sound design, to enhance storytelling impact.
Video Editor at Draw Media Productions
October 31, 2024 - July 25, 2025Edited promotional videos, corporate content, and short-form media for various clients. Edited, color-graded, and designed sound for commercial and lifestyle videos for top clients in the UAE. Maintained brand alignment while delivering high-quality, visually striking content.
Second Assistant Director at Elite Films
April 30, 2023 - July 25, 2025Assisted in location scouting, shot-blocking, and script breakdowns. Assisted in crew coordination and production design collaboration.
Social Media Content Creator at Asia Cup 2022 - Sharjah Cricket Stadium
September 30, 2022 - July 25, 2025Captured and edited high-impact sports content for Instagram, TikTok, and Facebook, increasing fan engagement. Boosted audience interaction by 40% across all platforms. Filmed and edited real-time match highlights and behind-the-scenes footage.
Video Editor / Creative Film & TV Editor at Anirika Creative Film & TV
January 1, 2022 - PresentCreative film and TV editor and storyteller with 5+ years' experience across commercials, digital content, and short films. Proficient in Adobe Premiere Pro, DaVinci Resolve, After Effects, Photoshop, Audition; AI tools such as Sora, Kling, Eleven Labs; experienced with Blackmagic Pocket Cinema Camera 1, 3, 4 and Sony cameras; passionate about blending traditional post-production with AI to craft innovative, emotionally resonant stories.
Video Editor at Draw Media Productions, Dubai
October 1, 2022 - October 1, 2024Edited promotional videos, corporate content, and short-form media for various clients. Color graded and designed sound for commercial and lifestyle videos for top clients in the UAE. Maintained brand alignment while delivering high-quality, visually striking content.
Production Assistant at Elite Films, Dubai
April 1, 2023 - PresentAssisted in location counting, shot-blocking, and script breakdown. Supported crew coordination and production design collaboration for shoots in Dubai.
Video Editor / Social Media Editor at Top Secret Comedy Club, London
December 1, 2024 - PresentEdited engaging social media reels (90 seconds or more) with a unique, creative touch. Boosted audience interaction by 40% across all platforms. Filmed and edited real-time match highlights.
Second Assistant Director / Video Editor at Pepsi Commercial (Production)
August 1, 2022 - September 30, 2022Second Assistant Director on Pepsi commercial; assisted in location counting, shot-blocking, script breakdown; coordinated crew and supported production design collaboration.
Social Media Content Creator at Asia Cup 2022 – Sharjah Cricket Stadium, Sharjah
January 1, 2022 - January 1, 2022Produced and edited real-time short-form videos for a major international cricket event, boosting engagement on Instagram, TikTok, and Facebook. Managed content calendar for timely video publication, maximizing audience reach. Collaborated with event coordinators and social media teams to enhance brand storytelling and visibility.
Theater Programmer at Dave Mauchline Theatre Programming
March 1, 2025 - PresentProgrammed theatre seasons, coordinated UK tours for West End and off-West-End productions, managing complex scheduling and logistics. Engaged stakeholders to ensure timely communication across teams and venues.
Social Media Video Editor at Top Secret Comedy Club, London
January 1, 2024 - January 1, 2025Edited social media reels and videos for Nico Yearwood, optimizing content across Instagram, TikTok and YouTube. Collaborated with performers and marketing teams to support brand storytelling and engagement.
Second Assistant Director at Elite Films, Dubai
January 1, 2023 - January 1, 2023Assisted on Pepsi Commercial production; on-set coordination, script breakdowns, shot blocking, location scouting, and schedule coordination.
Video Editor at Draw Media Productions
January 1, 2022 - January 1, 2024Led the editing of promotional, branded, and corporate content for UAE clients using Final Cut Pro. Collaborated with marketing teams to storyboard concepts, plan shoots, and ensure brand consistency across social media, websites, and broadcast. Applied color correction, motion graphics, text animation, and sound design to enhance storytelling, and organized assets to streamline post-production workflows. Produced engaging social reels and real-time highlight clips for Instagram, TikTok, and YouTube while maintaining high editorial and technical standards.
Social Media Video Editor at Top Secret Comedy Club
January 1, 2024 - January 1, 2025Edited social media videos for Nico Yearwood and Top Secret Comedy Club, focusing on bite-sized clips that boost engagement. Managed end-to-end post-production for campaigns, including scripting input, color grading, audio cleanup, and motion graphics. Optimized edits for platform requirements (Instagram, TikTok, Facebook) and iterated based on performance analytics. Collaborated with marketing and events teams to deliver timely content showcasing performances and behind-the-scenes moments.
Social Media Content Creator - Asia Cup 2022 at Sharjah Cricket Stadium
January 1, 2022 - January 1, 2022Produced social media content for the Asia Cup 2022 at Sharjah Cricket Stadium, including match highlights, behind-the-scenes clips, and promotional reels. Edited for Instagram, TikTok, and Facebook with rapid turnaround times to maximize fan engagement and reach.
Education
Masters Degree at Royal Holloway University of London
January 1, 2015 - December 31, 2017Bachelors at Middlesex University, Dubai
January 1, 2011 - December 31, 2015Masters Degree in Producing Film and TV at Royal Holloway University of London
September 1, 2023 - September 1, 2024Bachelors in Film Studies at Middlesex University, Dubai
September 1, 2019 - September 1, 2022Masters Degree in Producing Film and TV at Royal Holloway University of London
September 1, 2023 - September 1, 2024Bachelor in Film Studies at Middlesex University Dubai
September 1, 2019 - September 1, 2022Qualifications
Masters Degree in Producing Film and TV
January 11, 2030 - December 27, 2025Bachelors in Film Studies
January 11, 2030 - December 27, 2025Production Assistant Training
January 11, 2030 - December 27, 2025Video Editing Certification (Adobe Premiere Pro, After Effects, Audition)
January 11, 2030 - December 27, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Watch the official Draw Media Productions Show Reel edited by me!
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