I’m a multidisciplinary Web & CMS Designer/Developer helping businesses, startups, and personal brands build professional, conversion-focused digital experiences. I specialize in designing and developing clean, user-friendly websites using CMS platforms like WordPress, Wix, Squarespace, and Shopify, ensuring every project is fast, responsive, and easy to manage. My goal is simple: help clients turn ideas and visitors into credible brands, engaged users, and real results. I’ve worked on websites ranging from landing pages to full business platforms—focusing on clear structure, strong visuals, and intuitive UX/UI. I don’t just design; I take time to understand your goals, identify pain points, and deliver solutions that align with your brand and audience.…

Augustina Oladele

5.0 (4 reviews)

I’m a multidisciplinary Web & CMS Designer/Developer helping businesses, startups, and personal brands build professional, conversion-focused digital experiences. I specialize in designing and developing clean, user-friendly websites using CMS platforms like WordPress, Wix, Squarespace, and Shopify, ensuring every project is fast, responsive, and easy to manage. My goal is simple: help clients turn ideas and visitors into credible brands, engaged users, and real results. I’ve worked on websites ranging from landing pages to full business platforms—focusing on clear structure, strong visuals, and intuitive UX/UI. I don’t just design; I take time to understand your goals, identify pain points, and deliver solutions that align with your brand and audience.…

Available to hire

I’m a multidisciplinary Web & CMS Designer/Developer helping businesses, startups, and personal brands build professional, conversion-focused digital experiences.

I specialize in designing and developing clean, user-friendly websites using CMS platforms like WordPress, Wix, Squarespace, and Shopify, ensuring every project is fast, responsive, and easy to manage. My goal is simple: help clients turn ideas and visitors into credible brands, engaged users, and real results.

I’ve worked on websites ranging from landing pages to full business platforms—focusing on clear structure, strong visuals, and intuitive UX/UI. I don’t just design; I take time to understand your goals, identify pain points, and deliver solutions that align with your brand and audience.

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Skills

Experience Level

Mailchimp
Expert
WordPress
Expert
WiX
Expert
Webflow
Expert
Tiktok
Expert
Squarespace
Expert
Social Media Design
Expert
Shopify
Expert
Python
Expert
Bubble
Expert
Logo
Expert
JavaScript
Expert
Java
Expert
Instagram
Expert
GetResponse
Expert
Flyer
Expert
Facebook
Expert
Email Design
Expert
CRM
Expert
Web Design
Expert
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Language

German
Intermediate
English
Fluent
Spanish; Castilian
Intermediate
Dutch
Intermediate
Quechua
Intermediate
Chinese
Intermediate
French
Intermediate
Irish
Intermediate
Hebrew (modern)
Intermediate
Yoruba
Fluent

Work Experience

CMS Website Designer & UX Specialist at Independent Freelance Projects
February 21, 2026 - Present
I work with clients who struggle with outdated websites, poor user experience, low engagement, and platforms that fail to convert visitors into leads or sales. Many of these clients come with unclear website structures, slow-loading pages, inconsistent branding, or CMS setups that are difficult to manage without technical support. My role involves analyzing each client’s existing website or idea to identify usability gaps, design flaws, and conversion barriers. I then design and build structured, visually appealing, and responsive websites using CMS platforms such as WordPress, Wix, Squarespace, and Shopify. I focus on improving navigation, layout hierarchy, page speed, mobile responsiveness, and content flow to ensure users can easily find information and take action. As a solution, I provide clean UI/UX design, conversion-focused landing pages, and scalable CMS setups that allow clients to update content confidently without ongoing technical issues. I also guide clients on best practices for content placement, calls-to-action, and design consistency to strengthen brand credibility and user trust. Through this approach, I help businesses establish a strong online presence, improve user engagement, and create websites that support long-term growth. I am committed to clear communication, understanding client goals, and delivering practical, results-driven web solutions tailored to each project.
Front-End Web Developer & Performance Optimizer at Freelance Client Projects
February 21, 2026 - Present
I support clients who experience issues such as slow-loading websites, broken layouts across devices, poor responsiveness, and inconsistent visual behavior that negatively affects user trust and engagement. Many of these problems stem from unoptimized front-end code, heavy assets, or CMS themes that are not properly customized for performance. In this role, I focus on front-end development and optimization to ensure websites load quickly, display correctly on all screen sizes, and provide a smooth user experience. I work with HTML, CSS, and CMS-based front-end structures to refine layouts, improve responsiveness, and eliminate usability friction points that cause users to drop off. As a solution, I optimize page structure, clean up unnecessary elements, and ensure consistent styling across browsers and devices. I also improve site performance by reducing visual clutter, organizing content hierarchy, and aligning front-end design with UX best practices. This helps clients present a polished, professional image while improving accessibility and user satisfaction. My approach ensures that websites not only look good but also perform reliably, helping businesses retain visitors, build credibility, and support their digital goals effectively.
Web & CMS Designer / Developer at Designs by Goodness (Freelance)
February 21, 2026 - Present
I design and develop professional, conversion-focused websites for businesses, startups, and personal brands. My work involves creating responsive, user-friendly websites using CMS platforms such as WordPress, Wix, Squarespace, and Shopify, with a strong focus on usability, performance, and brand consistency. I collaborate closely with clients to understand their goals, identify website challenges, and deliver tailored solutions that improve credibility, engagement, and conversions. Projects range from landing pages to full business websites, including UI/UX design, content structure, and front-end customization. I prioritize clear communication, timely delivery, and scalable solutions that clients can easily manage and grow.
Web Design Consultant & Digital Problem Solve at Client-Based Consulting Projects
February 21, 2026 - Present
I work with clients who are unsure why their website is not delivering results, whether due to unclear messaging, poor layout decisions, weak calls-to-action, or a lack of alignment between their brand and audience expectations. Many clients come with a website that exists but does not actively support their business objectives. My role begins with understanding the client’s goals, target audience, and challenges. I review existing websites or project ideas to identify gaps in structure, user flow, content clarity, and design consistency. Based on this analysis, I recommend practical design and CMS improvements that directly address user behavior and conversion issues. I provide solutions such as restructuring page layouts, simplifying navigation, improving visual hierarchy, and aligning design elements with brand identity. I also help clients clarify their value proposition through better content placement and user journey planning. By combining strategic thinking with hands-on design and CMS execution, I help clients transform underperforming websites into purposeful digital tools that support growth, engagement, and long-term usability.
E-Commerce Website Developer & Shopify Specialist at Freelance E-Commerce Projects
February 21, 2026 - Present
My role involves analyzing the client’s products, target audience, and sales objectives, then designing and configuring e-commerce websites that are easy to navigate and manage. I implement conversion-focused landing pages, optimize product pages, and integrate payment and shipping systems efficiently. As a solution, I provide clean layouts, fast-loading pages, intuitive shopping experiences, and CMS setups that clients can easily update themselves. I also advise on product categorization, upselling strategies, and visual presentation to maximize sales potential. My work helps businesses establish strong online stores that drive revenue, reduce cart abandonment, and enhance customer trust.
Web & Graphic Design Specialist at Freelance Branding Projects
February 21, 2026 - Present
I collaborate with clients whose websites or digital platforms suffer from inconsistent branding, outdated visuals, and lack of visual hierarchy that confuses users and undermines credibility. I provide end-to-end visual solutions including UI/UX design, graphic design elements, color schemes, typography, and responsive layouts. My process involves understanding the client’s brand identity and translating it into cohesive digital visuals that appeal to their target audience. Through this approach, I help clients create visually compelling websites that communicate their message clearly, improve user engagement, and strengthen brand recognition. I also ensure the designs are scalable and easy to maintain, enabling clients to adapt visuals as their business evolves.
Website Performance & SEO Consultant at Freelance Digital Strategy Projects
February 21, 2026 - Present
I work with clients whose websites fail to attract organic traffic, rank poorly on search engines, or convert visitors into leads. Common problems include slow page load times, poorly structured content, missing meta tags, and lack of mobile optimization. I provide solutions by optimizing website performance, implementing SEO best practices, improving page speed, structuring content for readability, and enhancing mobile responsiveness. I also help clients optimize landing pages, calls-to-action, and user journeys to increase conversions. As a result, clients gain websites that not only rank higher on search engines but also engage visitors effectively, reduce bounce rates, and drive measurable business outcomes.

Education

Certificate in Front-End Web Development & Performance Optimization at Global Online Web Academy
February 12, 2025 - February 13, 2026
Completed a comprehensive program covering front-end development best practices, including HTML, CSS, responsive design, and website performance optimization. Learned how to build fast-loading, mobile-friendly, and visually consistent websites. The course emphasized real-world problem-solving, such as fixing broken layouts, improving load speed, and ensuring cross-browser compatibility. This training strengthened my ability to deliver websites that are not only visually appealing but also highly functional, enhancing user experience and engagement.
E-Commerce Website Development Certificate at Shopify Academy & Online Learning Platforms
October 6, 2025 - January 8, 2026
Studied e-commerce website design and development with a focus on Shopify, product pages, payment integrations, and conversion optimization. Learned how to build scalable online stores that enhance user experience, improve product visibility, and drive sales. The program covered problem-solving for common e-commerce challenges, including slow store setup, confusing navigation, and underperforming landing pages. This training allowed me to deliver websites that are optimized for both usability and business growth.
Certificate in Front-End Web Development & Performance Optimization at Global Online Web Academy
October 21, 2025 - January 27, 2026
Completed a comprehensive program covering front-end development best practices, including HTML, CSS, responsive design, and website performance optimization. Learned how to build fast-loading, mobile-friendly, and visually consistent websites. The course emphasized real-world problem-solving, such as fixing broken layouts, improving load speed, and ensuring cross-browser compatibility. This training strengthened my ability to deliver websites that are not only visually appealing but also highly functional, enhancing user experience and engagement.
E-Commerce Website Development Certificate at Shopify Academy & Online Learning Platforms
April 8, 2025 - October 8, 2025
Studied e-commerce website design and development with a focus on Shopify, product pages, payment integrations, and conversion optimization. Learned how to build scalable online stores that enhance user experience, improve product visibility, and drive sales. The program covered problem-solving for common e-commerce challenges, including slow store setup, confusing navigation, and underperforming landing pages. This training allowed me to deliver websites that are optimized for both usability and business growth.
Advanced UX & User-Centered Design Course at Interaction Design Online Institute
August 21, 2025 - February 3, 2026
Focused on creating intuitive, user-friendly interfaces and experiences for websites and digital platforms. Covered user research, information architecture, wireframing, prototyping, and usability testing. This program emphasized solving real-world UX problems such as poor navigation, unclear user flow, and ineffective content layout. I learned to design solutions that guide users seamlessly, increase engagement, and improve conversion rates for businesses.

Qualifications

Adobe Certified Associate – Illustrator & Photoshop
May 21, 2025 - November 22, 2025
Completed professional training in Adobe Illustrator and Photoshop, mastering graphic design, visual branding, and website graphics creation. This qualification enabled me to produce high-quality visuals, icons, banners, and UI elements that enhance website aesthetics and improve user engagement. It focuses on real-world problem solving, such as creating graphics that align with brand identity, improving visual clarity for users, and producing designs that are web-optimized and performance-friendly.
Certified UX & Web Design Specialist
June 20, 2025 - October 20, 2025
Earned certification in user experience and web design, covering wireframing, prototyping, UI design, and responsive web development. The program focused on addressing common website problems such as poor navigation, low engagement, and weak conversion paths, and provided tools to create user-centered solutions. This qualification equips me to design websites that are intuitive, visually appealing, and optimized for conversions, ensuring clients achieve measurable results from their digital presence.
Shopify Certified E-Commerce Developer
February 21, 2026 - February 21, 2026
Completed professional certification in Shopify development and e-commerce optimization. Focused on solving client challenges such as low online sales, confusing store navigation, and slow-loading product pages. I learned how to configure online stores for optimal user experience, integrate payment systems, organize product layouts, and implement conversion-focused design strategies. This qualification enables me to deliver functional, high-performing online stores that generate revenue and build customer trust.
Certificate in SEO & Website Performance Optimization
August 22, 2025 - January 15, 2026
Focused on optimizing websites for search engines, page speed, and user engagement. Learned techniques to solve client problems like low traffic, slow load times, and high bounce rates. This qualification allowed me to implement SEO strategies, improve website performance, and optimize content structure to enhance user experience, improve rankings, and increase conversions for client websites.
Shopify Certified E-Commerce Developer
October 24, 2025 - February 17, 2026
Completed professional certification in Shopify development and e-commerce optimization. Focused on solving client challenges such as low online sales, confusing store navigation, and slow-loading product pages. I learned how to configure online stores for optimal user experience, integrate payment systems, organize product layouts, and implement conversion-focused design strategies. This qualification enables me to deliver functional, high-performing online stores that generate revenue and build customer trust.

Industry Experience

Education, Real Estate & Construction, Software & Internet, Computers & Electronics, Consumer Goods, Energy & Utilities, Government, Healthcare, Life Sciences, Manufacturing, Media & Entertainment, Professional Services, Travel & Hospitality, Wholesale & Distribution, Other
    uniE621 High-Converting Beauty E-Commerce Website Design for Inclusive Cosmetics Brand
    This project showcases a full-scale e-commerce homepage design for a direct-to-consumer beauty brand focused on inclusive cosmetics and bold product campaigns. The objective was to create a high-converting digital storefront that balances strong promotional messaging with seamless product discovery. Key Challenges Presenting multiple product categories without overwhelming users Highlighting promotions (discounts, bundles, free shipping) clearly Showcasing best sellers and social proof effectively Communicating shade inclusivity and complexion diversity Maintaining strong mobile responsiveness for beauty shoppers My Approach I structured the homepage using a conversion-focused layout hierarchy: Campaign-driven hero section with promotional clarity Best-seller blocks with pricing visibility and urgency cues Visual product storytelling sections User-generated content and testimonials for trust Collection segmentation (Complexion, Gloss, Eyes, Skincare) Shade-based navigation to improve product matching Clear CTAs, structured grids, and strategic spacing were used to guide customers from awareness to checkout efficiently. Outcome The final design delivers a visually bold, brand-aligned e-commerce experience optimized for: Product visibility Campaign promotion Social proof integration Mobile shopping performance Higher engagement and conversion potential This project highlights my ability to design high-performing beauty and Shopify e-commerce websites that combine brand identity with measurable business strategy. ecommerce webdesign shopifydesign uidesign uxdesign beautybrand conversiondesign digitalstorefront graphicdesigner webdesigner…
    uniE621 Corporate Branding & Digital Presence for a Creative Advertising Agency
    This project showcases a full-page corporate website design for a multidisciplinary advertising and branding agency. The objective was to present the agency as established, credible, and capable of handling large-scale brands across real estate, healthcare, education, and consumer industries. The website focuses on clarity, authority, and visual impact. Each section was designed to highlight brand partnerships, showcase project diversity, and reinforce trust through structured layouts, restrained typography, and confident use of space. Key challenges addressed: Presenting multiple brands and industries without visual clutter Creating a premium, corporate tone while remaining modern and engaging Structuring project showcases for fast scanning and credibility Designing a homepage flow that communicates scale, experience, and trust Maintaining consistency across diverse brand visuals My approach: I designed a clean, minimal, and grid-driven layout that prioritizes brand storytelling and visual hierarchy. Large visual sections were used to spotlight major projects, while typography and spacing were carefully controlled to maintain a professional tone. Navigation and page flow were structured to guide visitors from agency positioning → project credibility → client trust → contact action. The result is a site that feels intentional, confident, and aligned with enterprise-level branding expectations. Outcome: The final website delivers a polished agency presence that supports client acquisition, strengthens brand authority, and positions the company as a serious creative partner for high-value projects. This project demonstrates my ability to design corporate, brand-led websites that balance aesthetics with strategic communication. webdesign branding corporatewebsite agencywebsite uidesign uxdesign visualidentity digitalbranding graphicdesigner webdesigner designer…
    uniE621 Health & Wellness E-Commerce Website Design with Conversion-Focused UI/UX
    This project presents a full-page eCommerce website design for a health and wellness nutrition brand. The objective was to create a clean, trustworthy, and conversion-focused online store that communicates product benefits clearly while supporting a guided customer journey. Client Challenge The brand needed a platform that could: Showcase multiple wellness products in a simple, non-overwhelming layout Communicate health benefits and lifestyle value effectively Build credibility through design, testimonials, and brand trust signals Guide users through different goals such as cleanses, meal plans, and supplements Perform smoothly across desktop, tablet, and mobile devices My Role I led the UI/UX design direction and eCommerce layout structure for the homepage and product presentation. Key responsibilities included: Designing a goal-oriented homepage structure that guides users by health needs Creating clear visual hierarchy for products, bundles, and best sellers Structuring trust-building sections including testimonials, press mentions, and brand promises Designing product grid systems for clarity, balance, and easy comparison Integrating lifestyle imagery to strengthen emotional connection with the brand Ensuring mobile-first responsive design for seamless shopping Aligning layout with CMS flexibility for easy updates and scaling Solutions Delivered Modern health & wellness-focused UI design Conversion-optimized homepage layout Goal-based product navigation structure Trust and credibility sections (reviews, press, brand values) Clean product presentation and bundle highlighting Responsive design across all devices Scalable CMS-ready layout Result The final design delivers a calm, premium, and trustworthy eCommerce experience that simplifies product discovery, supports health-focused decision-making, and encourages conversions. The project demonstrates how strategic UX structure combined with lifestyle-driven visuals can position a wellness brand as both credible and approachable. webdesign ecommerce uidesign uxdesign wellnessbrand healthwebsite shopifydesign cmsdesign conversiondesign graphicdesigner webdesigner designer…
    uniE621 K-Beauty E-Commerce Website Design with Conversion-Focused UI/UX
    This project showcases a full-page eCommerce website design for a K-Beauty and skincare brand. The objective was to create a vibrant, trust-building, and conversion-driven online store that makes product discovery easy while educating users about skincare routines. Client Challenge The brand needed a platform that could: Present a large skincare catalog without overwhelming shoppers Educate customers on product usage and routines Build trust in a category where credibility and clarity are essential Encourage repeat purchases through guided shopping experiences Maintain strong performance across mobile, tablet, and desktop My Role I handled the UI/UX design strategy and eCommerce layout structure. My focus was on blending editorial beauty content with a high-performing retail interface. Key responsibilities included: Designing a structured homepage with promotional banners, seasonal highlights, and featured collections Creating a routine-based shopping flow to help users find products by skin concern Structuring product grids for clarity, scannability, and visual consistency Designing trust elements such as reviews, guarantees, and educational sections Ensuring mobile-first responsiveness for a smooth shopping experience Organizing visual hierarchy to guide users from discovery to checkout Solutions Delivered Modern, colorful beauty-focused UI design Conversion-optimized homepage layout Skincare routine navigation system Educational and editorial content integration Clear product categorization and filtering structure Responsive design for all screen sizes CMS-friendly layout for easy product updates Result The final design delivers a user-friendly, educational, and conversion-driven beauty eCommerce experience. It supports brand storytelling, improves product discovery, and simplifies decision-making for customers — key factors in increasing engagement and sales in the skincare industry. webdesign ecommerce uidesign uxdesign beautywebsite skincarebrand shopifydesign cmsdesign conversiondesign graphicdesigner webdesigner designer…
    uniE621 Conversion-Focused E-Commerce Product Listing & Merchandising UI Design
    This project showcases a full-page eCommerce product listing experience designed for a high-volume consumer accessories brand. The focus was on creating a visually engaging, conversion-driven shopping interface that balances playful branding with clear product discovery and purchasing flow. Project Goal Design a product grid system that can handle a large catalog of SKUs while keeping the interface clean, organized, and easy to browse across devices. Key Challenges Displaying many similar products without visual clutter Maintaining brand personality while preserving usability Helping users quickly compare items in a dense grid layout Supporting impulse purchases through strong visual merchandising Ensuring responsiveness for mobile-heavy traffic My Approach I structured the layout using a consistent card-based product grid, strong spacing, and predictable alignment to make scanning effortless. Product imagery carries the personality, while the interface remains neutral and functional. I focused on: Clear product hierarchy (image → name → price → type) Repetition and pattern for faster visual processing Scroll-friendly layout for long catalog browsing Visual consistency across product types (cases, grips, wallets, etc.) Reducing friction between discovery and selection Solutions Delivered Scalable eCommerce product grid UI system Conversion-aware product card structure Clean navigation and filtering foundation Mobile-optimized browsing experience Merchandising layout that highlights variety without chaos Result The final design supports high product volume, fast browsing behavior, and strong visual merchandising, making it ideal for lifestyle and accessory brands that rely on impulse appeal and repeat purchases. This project demonstrates my ability to design high-density eCommerce interfaces that remain usable, brand-aligned, and conversion-focused. webdesign ecommerce uidesign uxdesign productdesign webdesigner conversiondesign onlinestore interface graphicdesigner webdesigner designer…
    uniE621 High-End E-Commerce Website Design for a Fashion & Lifestyle Brand
    This project features a full-page eCommerce website design inspired by a premium fashion and lifestyle brand. The goal was to create a visually compelling, performance-driven online store that communicates brand values, builds trust, and guides users seamlessly toward purchase. Client Challenge The brand needed a website that could: Showcase products in a clean, editorial, and premium layout Balance strong storytelling with commercial conversion goals Handle multiple product categories without overwhelming users Maintain consistent branding across homepage, collections, and content sections Perform smoothly on desktop, tablet, and mobile devices My Role & Approach I approached this project with a UX-first and conversion-focused mindset. I designed a structured homepage that blends lifestyle imagery, product highlights, and brand messaging. Clear visual hierarchy, spacing, and typography were used to guide users naturally through the site. Special attention was given to: Homepage flow and content sequencing Product discovery and category presentation Trust-building elements such as storytelling sections, reviews, and editorial content Mobile responsiveness and visual consistency Solution Delivered Modern UI/UX eCommerce website design Clean, premium homepage layout Clear product categorization and navigation Editorial storytelling sections for brand identity Mobile-responsive design across all devices Scalable CMS-friendly layout for future growth Result The final website delivers a timeless, high-end shopping experience that reflects brand credibility, improves user engagement, and supports conversion goals. This project highlights my ability to design high-performing CMS and eCommerce websites that align aesthetics with real business outcomes. webdesign ecommerce uidesign uxdesign cms shopifydesign brandwebsite conversiondesign fashionwebsite graphicdesigner webdesigner designer…
    uniE621 Modern E-Commerce Website Design for a Fashion & Lifestyle Brand
    This project showcases a full-page eCommerce website design created for a modern fashion and lifestyle brand. The goal was to design a visually appealing, high-conversion online store that reflects brand credibility, improves user experience, and drives product sales. Client Challenges The brand needed a website that could: Present products in a clean, premium, and organized layout Handle a large product catalog without overwhelming users Improve navigation, product discovery, and checkout flow Build trust and credibility through design, reviews, and brand storytelling Perform smoothly across desktop, tablet, and mobile devices My Role & Process I approached this project with a user-first and conversion-focused mindset. I designed a structured homepage that clearly highlights promotions, best sellers, categories, and social proof. Special attention was given to visual hierarchy, spacing, typography, and call-to-action placement to guide users naturally toward purchasing. Key sections such as featured collections, reviews, product showcases, and brand storytelling were carefully positioned to keep users engaged and reduce bounce rates. Solutions Delivered Clean and modern UI/UX design Conversion-focused homepage layout Clear product categorization and navigation Mobile-responsive design for all screen sizes Trust-building elements (reviews, brand story, guarantees) Scalable layout suitable for long-term growth Result The final design delivers a professional, premium eCommerce experience that enhances user confidence, improves engagement, and supports higher conversions. This project demonstrates my ability to design high-performing CMS and eCommerce websites that align business goals with user needs. webdesign ecommerce uidesign uxdesign cms shopifydesign onlinestore conversiondesign brandwebsite…