Senior digital designer and illustrator based in Melbourne, Australia (originally from Argentina –hablo español!). One of three partners at creative collective Never Odd Or Even, which allows us to offer complementary skills: motion and animation, videography and video editing, and photography. 12+ years' experience in ad agencies, the last of which included running the Studio department at Isobar Australia while concurrently ideating, producing, and delivering work of all kinds. Big lover of cinema, literature, Disney and ice-cream. I'm a great whistler, too. If you have any questions, ask away!…Senior digital designer and illustrator based in Melbourne, Australia (originally from Argentina –hablo español!). One of three partners at creative collective Never Odd Or Even, which allows us to offer complementary skills: motion and animation, videography and video editing, and photography. 12+ years' experience in ad agencies, the last of which included running the Studio department at Isobar Australia while concurrently ideating, producing, and delivering work of all kinds. Big lover of cinema, literature, Disney and ice-cream. I'm a great whistler, too. If you have any questions, ask away!WWW…
Senior digital designer and illustrator based in Melbourne, Australia (originally from Argentina –hablo español!). One of three partners at creative collective Never Odd Or Even, which allows us to offer complementary skills: motion and animation, videography and video editing, and photography. 12+ years' experience in ad agencies, the last of which included running the Studio department at Isobar Australia while concurrently ideating, producing, and delivering work of all kinds. Big lover of cinema, literature, Disney and ice-cream. I'm a great whistler, too. If you have any questions, ask away!…Senior digital designer and illustrator based in Melbourne, Australia (originally from Argentina –hablo español!). One of three partners at creative collective Never Odd Or Even, which allows us to offer complementary skills: motion and animation, videography and video editing, and photography. 12+ years' experience in ad agencies, the last of which included running the Studio department at Isobar Australia while concurrently ideating, producing, and delivering work of all kinds. Big lover of cinema, literature, Disney and ice-cream. I'm a great whistler, too. If you have any questions, ask away!WWWW…
Available to hire
$650 per day ($81.25 per hour)
Senior digital designer and illustrator based in Melbourne, Australia (originally from Argentina –hablo español!). One of three partners at creative collective Never Odd Or Even, which allows us to offer complementary skills: motion and animation, videography and video editing, and photography.
12+ years’ experience in ad agencies, the last of which included running the Studio department at Isobar Australia while concurrently ideating, producing, and delivering work of all kinds.
Big lover of cinema, literature, Disney and ice-cream. I’m a great whistler, too.
If you have any questions, ask away!
Skills
See more
Experience Level
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Procreate
Expert
Adobe Animate
Expert
Adobe InDesign
Expert
Adobe lightroom
Expert
Adobe Premiere Pro
Expert
Affinity Designer
Expert
Affinity Photo
Expert
Adobe After Effects
Intermediate
Figma
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Industry Experience
Consumer Goods, Education, Energy & Utilities, Gaming, Government, Healthcare, Media & Entertainment, Professional Services, Software & Internet
A mural of creativity
As part of Isobar Melbourne’s office refit, I was tasked with creating a 14 metre-wide illustrated mural for one of the space’s feature walls, featuring hints of the teams most prominent projects and achievements.
#illustrator…As part of Isobar Melbourne’s office refit, I was tasked with creating a 14 metre-wide illustrated mural for one of the space’s feature walls, featuring hints of the teams most prominent projects and achievements.
#illustratorWW…
From game to movie, and back to game
💣THE CHALLENGE⠀
Video games turned into movies rarely live up to expectations. So when it came to launching Tomb Raider for the second time, we needed to get people excited about meeting the new Lara Croft before the film’s release.⠀
⠀
💭THE IDEA⠀
We took a game, that was turned into a movie and turned it back into a game — using ads.⠀
⠀
What’s better than watching Tomb Raider — becoming one! Leading up to Tomb Raider’s release we took every ad promoting the film and turned it into a challenge. With Lara’s help, each challenge took players a step closer to finding a tomb, and the treasure inside — an adventure holiday in Cape Town. So, not only did players get to know the new Lara Croft, they got to walk in her shoes.⠀
⠀
💥THE RESULTS⠀
Our audience didn’t just engage with the campaign; they drove it — creating their own community and becoming ambassadors for the film.⠀
In less than three weeks:⠀
- The film went to #1 in its opening weekend⠀
- 85,000 people played the game⠀
- 5.2M people reached⠀
#graphicdesigner #designer…💣THE CHALLENGE⠀
Video games turned into movies rarely live up to expectations. So when it came to launching Tomb Raider for the second time, we needed to get people excited about meeting the new Lara Croft before the film’s release.⠀
⠀
💭THE IDEA⠀
We took a game, that was turned into a movie and turned it back into a game — using ads.⠀
⠀
What’s better than watching Tomb Raider — becoming one! Leading up to Tomb Raider’s release we took every ad promoting the film and turned it into a challenge. With Lara’s help, each challenge took players a step closer to finding a tomb, and the treasure inside — an adventure holiday in Cape Town. So, not only did players get to know the new Lara Croft, they got to walk in her shoes.⠀
⠀
💥THE RESULTS⠀
Our audience didn’t just engage with the campaign; they drove it — creating their own community and becoming ambassadors for the film.⠀
In less than three weeks:⠀
- The film went to #1 in its opening weekend⠀
- 85,000 people played the game⠀
- 5.2M people reached⠀
#graphicdesigner #designerWW…
Reinventing the Open Day experience
💣THE CHALLENGE
Every year, almost twenty thousand people descend on Swinburne’s campus to experience Open Day. Unfortunately, 2020’s COVID-19-related statewide lockdowns removed the opportunity for universities to be on display, leaving students unable to experience and assess Swinburne’s offerings and environment, critical parts of making an informed decision about their academic future.
💭THE IDEA
Our solution was the creation of Swintopia, Swinburne’s first online, interactive, gamified Open Day experience.
Swintopia is a virtual reimagination of Swinburne’s campus, featuring stylised versions of the university’s most iconic buildings, landmarks and of course, its people. Through a guided journey (or free-roaming exploration) you uncover Swinburne’s real stories, told online by the university’s own professors, students and alumni.
But it’s not an Open Day without a tote bag. Students are given one that they can fill with important things like study guides, as well as fun stuff: discounts to local cafes, vouchers to the cinema and more. Game mechanics such as digital collectibles, interactive quests and even an achievement system, are a key part of Swintopia –helping drive engagement with prospective students whilst they learn about the university’s broad range of career paths.
💥THE RESULTS
Swintopia was a resounding success, and it has become part of the Swinburne University brand as an enduring asset.
- 124.5% YoY uplift in lead capture.
- 30% growth in VTAC first preferences (YoY)
- 18% more VTAC preferences overall (YoY), the highest increase amongst all Victorian universities.
- Boosted domestic online course applications from campaign microsite channel by 70%
#graphicdesigner #illustrator #designer #creativedirector…💣THE CHALLENGE
Every year, almost twenty thousand people descend on Swinburne’s campus to experience Open Day. Unfortunately, 2020’s COVID-19-related statewide lockdowns removed the opportunity for universities to be on display, leaving students unable to experience and assess Swinburne’s offerings and environment, critical parts of making an informed decision about their academic future.
💭THE IDEA
Our solution was the creation of Swintopia, Swinburne’s first online, interactive, gamified Open Day experience.
Swintopia is a virtual reimagination of Swinburne’s campus, featuring stylised versions of the university’s most iconic buildings, landmarks and of course, its people. Through a guided journey (or free-roaming exploration) you uncover Swinburne’s real stories, told online by the university’s own professors, students and alumni.
But it’s not an Open Day without a tote bag. Students are given one that they can fill with important things like study guides, as well as fun stuff: discounts to local cafes, vouchers to the cinema and more. Game mechanics such as digital collectibles, interactive quests and even an achievement system, are a key part of Swintopia –helping drive engagement with prospective students whilst they learn about the university’s broad range of career paths.
💥THE RESULTS
Swintopia was a resounding success, and it has become part of the Swinburne University brand as an enduring asset.
- 124.5% YoY uplift in lead capture.
- 30% growth in VTAC first preferences (YoY)
- 18% more VTAC preferences overall (YoY), the highest increase amongst all Victorian universities.
- Boosted domestic online course applications from campaign microsite channel by 70%
#graphicdesigner #illustrator #designer #creativedirectorWW…
A cheeky tarot deck for sassy festival-goers
Anti-hangover pear juice Bae Juice was the sponsor to the official after-party of Wildlands 2021. To match their young and naughty tone of voice, a series of cheeky tarot cards was developed that featured funny predictions/affirmations/actions designed to encourage social sharing and playful interaction at the party.
I was tasked with illustrating and designing the whole set, which consisted of a total of 15 cards (fronts + back).
#illustrator #designer #graphicdesigner…Anti-hangover pear juice Bae Juice was the sponsor to the official after-party of Wildlands 2021. To match their young and naughty tone of voice, a series of cheeky tarot cards was developed that featured funny predictions/affirmations/actions designed to encourage social sharing and playful interaction at the party.
I was tasked with illustrating and designing the whole set, which consisted of a total of 15 cards (fronts + back).
#illustrator #designer #graphicdesignerWW…
Never Odd Or Even work
Samples of work from our creative studio collective, Never Odd Or Even, can be seen here: https://www.twine.net/signin
#graphicdesigner #branding #illustrator #designer…Samples of work from our creative studio collective, Never Odd Or Even, can be seen here: https://www.twine.net/signin
#graphicdesigner #branding #illustrator #designerWW…
Personal work
A collection of my most recent work can be seen here: https://www.instagram.com/gus.jacquier/
#illustrator #branding #designer #graphicdesigner…A collection of my most recent work can be seen here: https://www.instagram.com/gus.jacquier/
#illustrator #branding #designer #graphicdesignerWW…
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