Product & Brand Identity Design for Home And Abroad

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I led the complete product and brand identity design for Home And Abroad, taking the project from concept to developer-ready execution. My responsibilities spanned both strategic and hands-on design work, ensuring a cohesive experience across the product and brand touchpoints.

I designed the end-to-end user experience and interface, translating business goals and user needs into intuitive, scalable product flows and high-fidelity UI designs. In parallel, I developed the full brand identity—defining the visual language, typography, color systems, and brand assets to ensure consistency and clarity across digital platforms.

Using tools such as Figma and Adobe Illustrator, I produced detailed design systems, reusable components, and clear documentation. All designs were structured for seamless handoff to developers and easy alignment with stakeholders, reducing ambiguity and accelerating implementation.

I worked closely with stakeholders to validate design decisions and with developers to ensure accurate execution, maintaining design integrity from concept through deployment.