I'm a Senior Web Developer with 7+ years of experience, bridging design and development. Expertise in WordPress, from builder to custom theme and plugin development, with a strong focus on performance optimization, SEO, and API integration to deliver high-performing, user-friendly websites.

Bill Arsalan

I'm a Senior Web Developer with 7+ years of experience, bridging design and development. Expertise in WordPress, from builder to custom theme and plugin development, with a strong focus on performance optimization, SEO, and API integration to deliver high-performing, user-friendly websites.

Available to hire

I’m a Senior Web Developer with 7+ years of experience, bridging design and development. Expertise in WordPress, from builder
to custom theme and plugin development, with a strong focus on performance optimization, SEO, and API integration to deliver
high-performing, user-friendly websites.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Sr. Web Developer & Designer - Contractor at Freelance
February 1, 2025 - Present
Designing and developing responsive websites using CMS platforms and WordPress builders. Building and customizing themes, plugins, and integrations for payment gateways and third-party tools. Creating mockups, wireframes, and prototypes, then converting them into fully functional websites and web applications using PHP, Laravel, and JavaScript.
Sr. WordPress Developer at Xero Shoes
April 1, 2022 - January 1, 2025
Customized themes and plugins, created custom pages using Elementor, and integrated forms with Forminator. Managed product listings, payment gateway integration (Klarna, Stripe, PayPal), and shipping methods (FedEx, USPS, UPS). Implemented email campaigns with Klaviyo, managed promotions, and integrated tools like Fomo, Trustpilot, and Stamped.io to boost conversions. Conducted SEO audits with Ahrefs and Screaming Frog, improved search rankings, and analyzed backlinks and keywords. Integrated external services like ShipHero for order fulfillment and Fivetran for automated data pipelines.
Front End Designer at Mutarex Digital
February 1, 2021 - March 1, 2022
Designed engaging and responsive web layouts. Designed emails and fixed issues utilizing HTML/CSS and SFMC developer tools. Transformed wireframes, prototypes, and mockups into responsive, high-quality web designs using HTML, CSS, and JavaScript. Managed and updated websites using CMS platforms such as WordPress, Webflow, and HubSpot.
UI/UX & Graphic Designer at BC Design Haus
October 1, 2019 - January 1, 2021
Designed visual assets such as banners, social media graphics, marketing materials, catalog layout and branding elements. Developed concepts, graphics, and layouts for product illustrations, logos, websites and mobile apps. Collaborated with the marketing and content teams to ensure designs align with brand guidelines and project goals.

Education

Bachelor of Science at Southern Methodist University
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more