I am a creative professional with 14+ years of experience in building impactful brand stories and visual identities, blending storytelling, design, and digital strategy to drive results. I currently work as a freelance creative consultant, delivering branding, digital marketing, and design solutions for businesses seeking to strengthen their presence across print, e-commerce, and social media. I recently partnered with Gelasso, a US-based dessert brand, for a freelance project to develop the full brand identity and social media guidelines, craft engaging content, and execute Meta ad campaigns for brand awareness. Over more than a decade, I’ve collaborated with advertising agencies and retail teams on campaigns for FMCG, fashion retail, banking, and NGO clients, leading design teams to produce brand identities, packaging, publications, social campaigns, ad creatives, and activation designs, while balancing creativity with business objectives.…

Bilal Shamshad

I am a creative professional with 14+ years of experience in building impactful brand stories and visual identities, blending storytelling, design, and digital strategy to drive results. I currently work as a freelance creative consultant, delivering branding, digital marketing, and design solutions for businesses seeking to strengthen their presence across print, e-commerce, and social media. I recently partnered with Gelasso, a US-based dessert brand, for a freelance project to develop the full brand identity and social media guidelines, craft engaging content, and execute Meta ad campaigns for brand awareness. Over more than a decade, I’ve collaborated with advertising agencies and retail teams on campaigns for FMCG, fashion retail, banking, and NGO clients, leading design teams to produce brand identities, packaging, publications, social campaigns, ad creatives, and activation designs, while balancing creativity with business objectives.…

Available to hire

I am a creative professional with 14+ years of experience in building impactful brand stories and visual identities, blending storytelling, design, and digital strategy to drive results. I currently work as a freelance creative consultant, delivering branding, digital marketing, and design solutions for businesses seeking to strengthen their presence across print, e-commerce, and social media.

I recently partnered with Gelasso, a US-based dessert brand, for a freelance project to develop the full brand identity and social media guidelines, craft engaging content, and execute Meta ad campaigns for brand awareness. Over more than a decade, I’ve collaborated with advertising agencies and retail teams on campaigns for FMCG, fashion retail, banking, and NGO clients, leading design teams to produce brand identities, packaging, publications, social campaigns, ad creatives, and activation designs, while balancing creativity with business objectives.

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Language

Urdu
Fluent
English
Advanced

Work Experience

Design Manager at Team A Ventures Pvt Ltd
March 13, 2019 - April 30, 2024
Led design and visual communication for multiple retail brands. Oversaw campaign design, packaging, and digital content production. Managed a multidisciplinary design team for retail and fashion brands. Created 360° marketing campaigns across print, digital, and in-store media.
Associate Graphic Designer → Sr. Graphic Designer → Associate Art Director → Art Director at Creative Chaos
May 1, 2014 - October 1, 2018
Progressed through four creative positions, gaining expertise across branding, advertising, and digital campaigns. Conceptualized and executed visual communication for FMCG, retail, and financial brands. Designed and managed campaigns across print, digital, and social media platforms. Collaborated with cross-functional teams to deliver high-impact visuals aligned with client objectives. Directed creative production for multiple brands, ensuring consistency in storytelling and design quality. Key Brands: Walls, Magnum, Cornetto, Dove, Lux, Candyland, Novella, Toyota, Soneri Bank, Simply Sufi, TCF, Nabila’s, and more.
Creative Lead at Gforce Communications
December 15, 2010 - November 1, 2013
Led creative direction for branding and advertising projects.

Education

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Qualifications

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Industry Experience

Professional Services, Media & Entertainment, Retail
    paper Shopyfy Newsletter

    Objective
    Develop and execute email marketing campaigns through Shopify to enhance brand awareness and drive sales for Yves Rocher, focusing on special occasion promotions.

    Target Audience
    Yves Rocher’s core demographic, including existing and potential customers interested in natural beauty products.

    Campaign Focus
    Brand Awareness: Increase recognition and recall of the Yves Rocher brand.
    Sales Campaigns: Drive purchases through targeted promotions for special occasions.

    paper Google Display Ads ( HTML 5 Banners)

    Various Google Display Network ads both static & animated

    paper Soneri Mehnat Wasool

    Social Media Content for Awearness & Promotion

    Soneri Mehnat Wasool lets you conveniently receive money sent from MoneyGram (with the presence of 350,000+ agents across 200 countries and territories), Ria Money Transfer/ IME(M) SDN BHD (with the presence of 243,000+ agents across 134 countries), Al Ansari Exchange / Worldwide Cash Express Money Transfer (with more than 100,000 agents across the globe) Trans-Fast (with the presence of 100,000+ agent across 125 countries. WallStreet Finance (Canada), Golden Money Transfer (USA), Alpine Exchange (USA) and Small World LCC via more than 470+ Soneri Branches nationwide.

    paper Soneri Bank Asaan Account

    Social media content for awearness and promotion

    Soneri Asaan Account offers a simple and convenient way to fulfil all banking needs with minimum documentation requirement. It is suitable for self-employed individuals, students, housewives and daily wagers.

    paper Lux Style Awards

    Created a comprehensive digital campaign leveraging Google Display Network and Meta Ad Services to drive audience engagement and maximize voter participation for the Lux Style Awards 2018.

    paper Magzine Ads ( Various Brands)

    Created impactful print advertisements for various brands across skincare, clothing, jewelry, and footwear categories. These ads will promote season launches, sales promotions, and event-based sales.

    Skincare
    Women and men of various age groups seeking skincare solutions.

    Clothing
    Fashion-conscious individuals of all ages and genders.

    Jewelry
    Women and men with an interest in luxury or fashion accessories.

    Footwear
    Fashion-forward individuals seeking stylish and comfortable footwear.

    paper Autumn/Winter Fashion Catalogue

    A comprehensive fashion catalogue showcasing the latest autumn/winter collections from leading international brands.

    Target Audience
    Fashion-conscious consumers seeking high-quality apparel, footwear, jewellary and accessories for men, women, and children.

    Product Focus

    Apparel:
    Jackets, formal and informal dresses, and other clothing items for men, women, and children.

    Footwear:
    A wide range of footwear options for all genders and age groups.

    Women’s Accessories:
    Jewelry, bags, and other fashion accessories.

    Catalogue Content
    High-quality product images and styling suggestions.

    paper NGO Catalogue

    The primary objective of the NGO catalogue is to visually represent the organization’s work for the financial year to its donors. It should be informative, engaging, and impactful.

    Key Components of the Catalogue

    Cover Page:
    NGO logo prominently displayed.
    A compelling image or graphic representing the NGO’s mission.
    A brief, impactful tagline or statement about the NGO’s work.

    NGO Overview:
    Mission, vision, and values of the organization.
    Brief history and background.

    Impact Highlights:
    A concise summary of the year’s achievements.
    Use infographics, charts, and graphs to present key metrics.
    Highlight success stories with human-interest elements.

    Program/Project Showcase:
    Detailed information about each program or project.
    Use high-quality images and videos to illustrate the work.
    Include testimonials from beneficiaries.
    Highlight partnerships and collaborations.

    Financial Transparency:
    Clear and concise presentation of the financial report.
    Use charts and graphs to visualize income and expenditure.
    Explain how donor funds were utilized.