NovaEdge Digital – Tech Startup Logo Identity
Alfred Brain
Published
Project Overview:
NovaEdge Digital is a SaaS company providing automation solutions for small businesses. They wanted a logo that reflected innovation and forward-thinking technology.
Design Approach:
I designed a sharp, angular icon inspired by abstract star points and upward motion. The typography was modern and slightly customized to give uniqueness without sacrificing readability.
Color Strategy:
Gradient tones of purple and blue were used to symbolize innovation and digital transformation.
Deliverables:
Gradient primary logo
Flat version
Icon-only version
Social media avatar version
Complete brand asset package
Result:
The logo helped establish a bold tech presence and improved brand credibility during investor presentations. #photo #logo #branding #graphicdesigner #webdesigner #designer #illustrator