I’m an E-Commerce Full Stack Developer with 9+ years of experience building, scaling, and optimizing high-performing online stores for global brands across Shopify, Shopify Plus, WooCommerce, WordPress, and headless architectures. I specialize in turning complex business requirements into fast, conversion-focused e-commerce experiences—from large-scale migrations and Shopify Plus launches to custom apps, automation, and performance optimization. My work has supported brands like The Shade Shop, Love This for Us Coffee, BigWifeGuy, Hexby, Equiport, Aran Woollen Mills, Dancing Leopard, and Groundwork Coffee, driving measurable gains in SEO, speed, revenue, and operational efficiency. I’m highly hands-on across the stack, working with React, Next.js, Liquid, JavaScript, TypeScript, Node.js, PHP, Python, and MySQL, and I’m comfortable collaborating with designers, marketers, founders, and stakeholders to align technical decisions with business goals. I bring a practical, business-driven mindset to development—focusing not just on clean code, but on performance, scalability, and real commercial impact. Whether it’s launching a new DTC brand, preparing for peak traffic events like Black Friday, or replacing costly third-party apps with custom solutions, I aim to build systems that last and scale.…

Brian Van Nostrand

I’m an E-Commerce Full Stack Developer with 9+ years of experience building, scaling, and optimizing high-performing online stores for global brands across Shopify, Shopify Plus, WooCommerce, WordPress, and headless architectures. I specialize in turning complex business requirements into fast, conversion-focused e-commerce experiences—from large-scale migrations and Shopify Plus launches to custom apps, automation, and performance optimization. My work has supported brands like The Shade Shop, Love This for Us Coffee, BigWifeGuy, Hexby, Equiport, Aran Woollen Mills, Dancing Leopard, and Groundwork Coffee, driving measurable gains in SEO, speed, revenue, and operational efficiency. I’m highly hands-on across the stack, working with React, Next.js, Liquid, JavaScript, TypeScript, Node.js, PHP, Python, and MySQL, and I’m comfortable collaborating with designers, marketers, founders, and stakeholders to align technical decisions with business goals. I bring a practical, business-driven mindset to development—focusing not just on clean code, but on performance, scalability, and real commercial impact. Whether it’s launching a new DTC brand, preparing for peak traffic events like Black Friday, or replacing costly third-party apps with custom solutions, I aim to build systems that last and scale.…

Available to hire

I’m an E-Commerce Full Stack Developer with 9+ years of experience building, scaling, and optimizing high-performing online stores for global brands across Shopify, Shopify Plus, WooCommerce, WordPress, and headless architectures.

I specialize in turning complex business requirements into fast, conversion-focused e-commerce experiences—from large-scale migrations and Shopify Plus launches to custom apps, automation, and performance optimization. My work has supported brands like The Shade Shop, Love This for Us Coffee, BigWifeGuy, Hexby, Equiport, Aran Woollen Mills, Dancing Leopard, and Groundwork Coffee, driving measurable gains in SEO, speed, revenue, and operational efficiency.

I’m highly hands-on across the stack, working with React, Next.js, Liquid, JavaScript, TypeScript, Node.js, PHP, Python, and MySQL, and I’m comfortable collaborating with designers, marketers, founders, and stakeholders to align technical decisions with business goals.

I bring a practical, business-driven mindset to development—focusing not just on clean code, but on performance, scalability, and real commercial impact. Whether it’s launching a new DTC brand, preparing for peak traffic events like Black Friday, or replacing costly third-party apps with custom solutions, I aim to build systems that last and scale.

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Skills

Experience Level

Shopify
Expert
Tailwind
Expert
SEO
Expert
React JS
Expert
MongoDB
Expert
PostgreSQL
Expert
JavaScript
Expert
TypeScript
Expert
GraphQL
Expert
Node.js
Expert
Zapier
Expert
WordPress
Expert
WooCommerce
Expert
PHP
Expert
Klaviyo
Expert
HTML5
Expert
Python
Expert
MySQL
Expert
Make
Expert
Docker
Expert
AWS
Expert
Stripe
Expert
jQuery
Expert
Express
Expert
Jira
Intermediate
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Language

English
Fluent

Work Experience

Ecommerce Full Stack Developer at The Shade Shop
September 30, 2025 - Present
• Led comprehensive SEO and performance optimization for The Shade Shop’s e-commerce platform, achieving a top SEO score of 100 and improving page load speeds across desktop and mobile. • Successfully migrated and optimized over 3,500 product and blog images to webp format, added accessible alt text, and implemented targeted meta descriptions for all products and collections. • Enhanced site architecture by integrating lazy loading, refining theme code, and updating visible CTAs for optimal search engine indexing and user engagement. • Conducted competitive audit and delivered measurable performance gains, raising key Lighthouse scores and surpassing main competitors in search ranking and technical benchmarks. • Developed and published multiple pages including How-To, Contact Us, About Us, and Trade Accounts pages with fully functional form submission systems. • Designed and implemented a comprehensive company management system for internal form submissions, replacing the need for third-party apps like qikify Form Builder and reducing operational costs. • Developed secure backend infrastructure to manage form submissions from multiple forms (Trade Accounts, How-To, Contact Us) with CSV export functionality and role-based access controls. • Implemented user authentication and role-based authorization system (Admin, CEO, Member roles) for the internal management system, enabling secure team collaboration. • Migrated 275+ historical trade account submissions from qikify to the new custom management system, ensuring data continuity. • Built bulk delete and pagination features for efficient data management within the admin panel. • Collaborated closely with team members to gather requirements, provide technical recommendations, and deliver features aligned with business objectives. • Developed a custom Shopify app that enables admins to add and manage notes on individual product line items within Purchase Orders, improving internal communication and operational efficiency.
Senior E-commerce Expert at Cake Agency
January 31, 2024 - June 30, 2025
• Delivered tailored e-commerce solutions to over 6 clients globally, specializing in Shopify Plus and WooCommerce, resulting in average sales conversion increases of 28%. • Led end-to-end development of scalable stores using headless architecture (Shopify + Next.js), improving page speed by 40% and core web vitals performance. • Integrated custom apps for shipping, subscription management, and loyalty programs using Shopify API and Liquid, tailored to clients' niche needs. • Automated repetitive operational processes using Zapier, Make.com, and Pabbly, reducing team workload and improving accuracy. • Built A/B testing frameworks for product pages and checkout UX, leading to conversion uplift of 12–15% in three client stores. • Delivered multilingual/multicurrency storefronts using Shopify Markets, enabling seamless expansion into EU and APAC markets. • Conducted client workshops on e-commerce strategy, SEO, and CRO, focusing on lifecycle marketing and user funnel optimization. • Built and deployed custom, headless Shopify storefronts using Hydrogen, leveraging its React-based architecture for advanced customization and performance. • Partnered with UI/UX designers to overhaul storefront design systems, ensuring accessibility and mobile responsiveness using Tailwind CSS and React. • Provided ongoing maintenance, SEO audits, and analytic reporting using Google Analytics, GA4, and Hotjar.
Lead Shopify & WooCommerce Developer at Shopify Inc
April 30, 2022 - December 31, 2023
- Shopify Expertise: • Constructed visually appealing and optimized e-commerce sites, resulting in a 30% increase in customer engagement. • Proficient in Shopify app development, third-party app integrations, and payment gateway solutions to enhance overall site functionality. • Integrated Shopify POS with backend systems (inventory, ERP, loyalty programs) using Shopify APIs to enable unified online + in-store customer profiles. • Skilled in utilizing Shopify's API for bespoke integrations, ensuring seamless experiences for users and managing store performance efficiently. • Proven track record in improving SEO for Shopify stores, implementing strategies that elevate search engine rankings and organic traffic. - Python & Web Scraping: • Proficient in Python, leveraging its capabilities for web scraping and data management projects that streamline processes and improve operational efficiencies. - E-commerce Strategy & Optimization: • Focused on conversion rate optimization (CRO) techniques tailored to enhance the shopping experience and increase sales. • Experienced in developing innovative e-commerce strategies, including design improvements and backend efficiency enhancements. • Automated workflows using No-Code and Low-Code platforms like Noloco, Make.com, Zapier, and Pabbly, enhancing efficiency and reducing manual tasks.
Full Stack Developer at Swanky
July 31, 2020 - March 31, 2022
• Customized multiple CMS platforms including EC-Cube, Shopify, and WordPress to support regional market preferences and payment systems. • Built a fast-loading React frontend for a mobile e-commerce app, supporting product search, order status tracking, and wishlist functionality. • Integrated payment methods like Konbini, PayPay, and Paidy into WooCommerce / Shopify stores to serve local user habits. • Implemented Shopify POS for retail clients, configuring POS Pro features, inventory locations, barcode workflows, custom receipt templates, and omnichannel checkout experiences. • Refactored legacy code and improved backend performance using Node.js and PHP, achieving >30% improvement in server response time. • Enhanced data security and privacy compliance with e-commerce regulations (Act on the Protection of Personal Information). • Provided internal documentation, CI/CD deployment pipelines, and monitoring systems using GitLab and AWS CloudWatch, enhancing team efficiency and system reliability. • Introduced modular frontend architecture using Next.js + Redux, preparing the platform for multi-brand scalability. • Assisted UX researchers in A/B testing new layouts, contributing to a 15% lower bounce rate after redesign. • Delivered extensive technical training to junior staff and ensured smooth handover through onboarding documentation.
Frontend Developer at Nelson Technologies And Support
April 24, 2017 - June 24, 2020
• Designed and developed a fully responsive e-commerce marketplace frontend using React, integrating seamlessly with various CMS backends, resulting in a 27% increase in user engagement. • Built an analytics dashboard from scratch to visualize user activity, conversion funnels, and sales trends in real time. • Created customizable CMS modules for blog, banners, testimonials, and homepage sections, improving flexibility for non-technical staff. • Optimized UI/UX for mobile and tablet devices, increasing session duration significantly based on heatmap analysis. • Partnered with backend engineers to define GraphQL and REST API endpoints for CMS content delivery. • Delivered multiple product micro-sites under a shared CMS framework to support seasonal promotions and limited editions. • Participated in sprint planning, backlog grooming, and code reviews using Jira and GitHub. • Contributed to internal component library using Storybook, enabling faster UI prototyping. • Supported marketing team by implementing custom tracking pixels and campaign-specific landing pages.
Investor Relations & Full Stack Developer at TimeNough Europe Inc
January 30, 2022 - January 12, 2026
• Served in a dual role spanning Investor Relations and Full Stack Development, contributing both strategic business support and hands-on engineering expertise during key growth and fundraising phases. • Supported investor communications, fundraising coordination, and strategic outreach, working closely with the executive team to prepare investor summaries, pitch materials, and community updates. • Developed and maintained an enterprise SaaS platform for time tracking and employee productivity, delivering cloud-based features that simplified complex workflows and improved usability for business users. • Led implementation of machine learning–driven features to enhance automated employee monitoring, time analytics, and reporting, enabling actionable business intelligence for enterprise clients. • Designed and integrated secure backend APIs to connect email services, internal systems, and third-party platforms, ensuring reliable data flow and seamless user experiences. • Architected modular, scalable full-stack solutions to support rapid feature development, enterprise scalability, and long-term platform maintainability. • Collaborated with product, design, and business stakeholders to translate operational and customer needs into practical technical solutions. • Participated in agile development workflows, including sprint planning, backlog refinement, roadmap discussions, and customer feedback sessions, directly influencing product direction and iteration speed.

Education

Bachelor’s Degree in Computer Science at University of Montana
August 1, 2009 - July 31, 2013

Qualifications

Frontend Developer (React)
December 25, 2025 - December 24, 2030
Software Engineer - HackerRank
December 25, 2025 - December 24, 2030
SQL (Advanced) – HackerRank
December 25, 2025 - December 24, 2030
Problem Solving - HackerRank
December 25, 2025 - December 24, 2030
Digital Marketing Pro (AMA + DMI)
September 28, 2023 - September 27, 2028
Google Analytics & SEO Specialist – Coursera
September 28, 2023 - September 27, 2028

Industry Experience

Software & Internet, Retail, Professional Services, Computers & Electronics, Real Estate & Construction, Media & Entertainment
    paper E-Commerce Platform Optimization – The Shade Shop

    Led comprehensive SEO and performance optimization for The Shade Shop’s e-commerce platform, achieving top SEO scores and improved page load speeds.

    Project Details
    I led comprehensive SEO and performance optimization for The Shade Shop’s e-commerce platform, achieving a top SEO score of 100 and improving page load speeds across desktop and mobile.

    Successfully migrated and optimized over 3,500 product and blog images to webp format, added accessible alt text, and implemented targeted meta descriptions for all products and collections.

    Enhanced site architecture by integrating lazy loading, refining theme code, and updating visible CTAs for optimal search engine indexing and user engagement.

    Conducted competitive audit and delivered measurable performance gains, raising key Lighthouse scores and surpassing main competitors in search ranking and technical benchmarks.

    Developed and published multiple pages including How-To, Contact Us, About Us, and Trade Accounts pages with fully functional form submission systems.

    Designed and implemented a comprehensive company management system for internal form submissions, replacing the need for third-party apps like qikify Form Builder and reducing operational costs.

    Developed secure backend infrastructure to manage form submissions from multiple forms (Trade Accounts, How-To, Contact Us) with CSV export functionality and role-based access controls.

    Implemented user authentication and role-based authorization system (Admin, CEO, Member roles) for the internal management system, enabling secure team collaboration.

    Migrated 275+ historical trade account submissions from qikify to the new custom management system, ensuring data continuity.

    Built bulk delete and pagination features for efficient data management within the admin panel.

    Collaborated closely with team members to gather requirements, provide technical recommendations, and deliver features aligned with business objectives.

    Developed a custom Shopify app that enables admins to add and manage notes on individual product line items within Purchase Orders, improving internal communication and operational efficiency.