Senior E-Commerce Engineer – Silky Gem (Shopify Plus)

Led full migration and launch of new Shopify Impact theme, replacing legacy theme architecture while preserving all core storefront functionality.
Improved Core Web Vitals significantly (LCP < 1s, strong INP, reduced CLS) through structured performance optimization and asset refactoring.
Conducted full Lighthouse audits (mobile & desktop) and implemented systematic improvements across performance, accessibility, and SEO.
Optimized 1500+ product images (WebP conversion, compression, responsive sizing, explicit width/height attributes) to reduce layout shift and improve load speed.
Increased Accessibility score to high 90s and SEO score to 100 through semantic HTML improvements, alt text auditing, and structured content cleanup.
Implemented structured image standards across team workflow (WebP-first uploads + mandatory alt text policy).
Audited and refactored navigation architecture, improving UX clarity and internal linking structure.
Cleaned and standardized 50+ collections by consolidating legacy/unused collections and restructuring tagging logic.
Designed scalable product taxonomy system (standardized tags for flavor, category, event, and signature collections).
Resolved bundle page errors caused by draft/archived product references; rebuilt Bundler configuration for stability.
Validated full bundle → cart → checkout flow in production environment.
Integrated Recharge subscription logic into new theme and audited subscription rendering behavior.
Removed Shop Pay “Buy with Shop” dynamic checkout buttons to align with brand-controlled checkout strategy.
Diagnosed and documented Shopify discount limitations affecting Shipping Protection product.
Built and tested custom Shopify Discount Function (NoDiscount allocator) in development store to exclude protected line items from order-level discounts.
Escalated platform limitation to Shopify Support; confirmed Discount Allocator restrictions on production stores.
Proposed and architected future-proof discount handling strategy via Shopify Functions.
Improved app embed governance by auditing orphaned and legacy app integrations (Polls, Bundler, Recharge, etc.).
Built internal WebP image conversion tool (Mac & Windows) to streamline media optimization workflow.
Established ongoing performance governance plan (image audits, script cleanup, collection hygiene, SEO monitoring).

Led comprehensive SEO and performance optimization for The Shade Shop’s e-commerce platform, achieving top SEO scores and improved page load speeds.

Project Details
I led comprehensive SEO and performance optimization for The Shade Shop’s e-commerce platform, achieving a top SEO score of 100 and improving page load speeds across desktop and mobile.

Successfully migrated and optimized over 3,500 product and blog images to webp format, added accessible alt text, and implemented targeted meta descriptions for all products and collections.

Enhanced site architecture by integrating lazy loading, refining theme code, and updating visible CTAs for optimal search engine indexing and user engagement.

Conducted competitive audit and delivered measurable performance gains, raising key Lighthouse scores and surpassing main competitors in search ranking and technical benchmarks.

Developed and published multiple pages including How-To, Contact Us, About Us, and Trade Accounts pages with fully functional form submission systems.

Designed and implemented a comprehensive company management system for internal form submissions, replacing the need for third-party apps like qikify Form Builder and reducing operational costs.

Developed secure backend infrastructure to manage form submissions from multiple forms (Trade Accounts, How-To, Contact Us) with CSV export functionality and role-based access controls.

Implemented user authentication and role-based authorization system (Admin, CEO, Member roles) for the internal management system, enabling secure team collaboration.

Migrated 275+ historical trade account submissions from qikify to the new custom management system, ensuring data continuity.

Built bulk delete and pagination features for efficient data management within the admin panel.

Collaborated closely with team members to gather requirements, provide technical recommendations, and deliver features aligned with business objectives.

Developed a custom Shopify app that enables admins to add and manage notes on individual product line items within Purchase Orders, improving internal communication and operational efficiency.