Goalcast

Managed and created content for Goalcast’s pages:
https://www.twine.net/signin
https://www.twine.net/signin
https://www.tiktok.com/@paradigmstudios
https://www.youtube.com/@LifeStoriesShorts
https://www.youtube.com/@goalcastshortss
https://www.instagram.com/goal.cast
https://www.instagram.com/life.stories.goalcast

As a Social Media Manager at Goalcast, my primary responsibility was to develop a content strategy to grow their channels and create micro content. I managed all areas of the platform’s distribution according to the content calendar, which includes scheduling content, community management, and optimizing all posts for reach and engagement. To ensure that the content resonated with their audience, I closely monitored analytics, audience sentiment, social media trends, brand awareness, and online reputation. Based on these insights, I reported on learnings and translate them into actionable insights for distribution, editorial, and content teams. In addition to analyzing data, I created graphics and captions for social media and identify opportunities on the platform, making recommendations based on my insights. I also performed creative testing (i.e., A/B testing) and provided innovative solutions to improve the content strategy.