Amical Crowd - communication 360 for a music collective
Charlotte Cathely
Published
To view the illustrations created for this project, please visit my portfolio via this link :
**https://www.twine.net/signin
Quick project overview
Amical Crowd is a music collective founded on the French Riviera during the 2020 lockdown. For five years, it organized a wide range of events centered around electronic music, art, and food.
“Amical” means “friendly” in French. To convey this energy through visual communication, I developed a 360° identity including :
- logo design
- printed posters
- various social media content
- animated videos
- teaser videos
- set design
The concept was built around what made the collective unique: its members, their friendship, and their communicative energy.
I made them become their own mascots, portrayed as characters evolving in a colorful, retro atmosphere.
Each visual was adapted to the specific vibe of the venue, from a small French village square to a disused prison or a trendy club.
By emphasizing the individuality of each member, we aimed to make Amical Crowd stand out, but as a part of people daily life.
It worked: the name quickly became well known among French Riviera partygoers, giving us even more creative freedom in our communication.