ENTRE PAUSAS is a visual identity project developed for a contemporary coffee shop, in which coffee packaging serves as the brand’s primary extension and main point of contact with the audience.
The identity is grounded in the concept of the interval, the space between the fast pace of daily life and a moment of conscious pause. This concept guides the entire visual system and is expressed through high contrast, expressive typography, and editorial composition, creating a youthful and contemporary visual language.
As a whole, the visual identity prioritizes legibility, impact, and consistency, connecting name, slogan, and graphic language to position ENTRE PAUSAS as a specialty coffee brand that values time, process, and the experience between one pause and the next.
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- Brand Designer