Product Designer (UX/UI) with 3+ years of experience designing SaaS and platform-based products in cross-functional environments. I work across the full product lifecycle, from discovery and UX research to high-fidelity design, design systems, and developer handoff. I bring a strong foundation in visual design and branding, combined with a product mindset and close collaboration with product managers, engineers, and stakeholders. I’m especially interested in environments that value design maturity, experimentation, and continuous learning.…

Cynthia de Paula

Product Designer (UX/UI) with 3+ years of experience designing SaaS and platform-based products in cross-functional environments. I work across the full product lifecycle, from discovery and UX research to high-fidelity design, design systems, and developer handoff. I bring a strong foundation in visual design and branding, combined with a product mindset and close collaboration with product managers, engineers, and stakeholders. I’m especially interested in environments that value design maturity, experimentation, and continuous learning.…

Available to hire

Product Designer (UX/UI) with 3+ years of experience designing SaaS and platform-based products in cross-functional environments. I work across the full product lifecycle, from discovery and UX research to high-fidelity design, design systems, and developer handoff.

I bring a strong foundation in visual design and branding, combined with a product mindset and close collaboration with product managers, engineers, and stakeholders. I’m especially interested in environments that value design maturity, experimentation, and continuous learning.

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Language

English
Advanced
Spanish; Castilian
Intermediate
French
Beginner
Portuguese
Fluent

Work Experience

Associate Product Designer at FCX Labs
January 1, 2025 - Present
Lead end-to-end discovery for the Seller Center platform, applying Service Blueprint and CSD Matrix to identify user needs, operational pain points, and strategic opportunities across the seller journey. Collaborated cross-functionally with product managers, engineers, and stakeholders to define user flows and prioritize design decisions aligned with business and operational goals. Designed scalable user flows, high-fidelity prototypes, and reusable components to improve design clarity and cross-functional collaboration. Contributed to the platform's Design System, ensuring accessibility, consistency, and scalability across product modules. Supported the design of the Customer Support Module, structuring interfaces and workflows to optimize service management and provide a seamless and accessible seller experience after launch.
Junior Designer at Blue Technology
August 1, 2024 - December 1, 2024
Collaborated with the UX team on the design of SaaS solutions, focusing on simplifying user access, reducing usability friction, and lowering cognitive load across core product flows. Defined mobile-first and responsive design guidelines to support scalable experiences. Designed user flows and interface layouts aligned with usability and accessibility best practices. Produced high-fidelity prototypes and contributed to design documentation to communicate decisions to stakeholders.
Design Intern at Blue Technology
March 1, 2024 - August 1, 2024
Supported the design of SaaS products by contributing to visual identity systems, interface layouts, and brand-aligned UI components. Applied branding elements directly to digital interfaces, strengthening usability and maintaining coherence between product design and brand strategy. Collaborated with senior designers and developers to implement branding in functional interfaces. Produced clear design documentation and pitch decks to communicate design decisions to stakeholders.
Product & Visual Designer (Freelance) at Freelance
January 1, 2023 - January 1, 2024
End-to-end design projects independently, from discovery and requirements definition to wireframes, high-fidelity interfaces, and design handoff. Developed visual identities and brand guidelines, applying typography, color systems, and layout concepts to digital and physical deliverables. Created packaging and product visuals that balance functionality with brand storytelling.

Education

B.A. in Design at Universidade de Boa Viagem
January 1, 2022 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services
    paper Identity for the coffee shop - Entre pausas

    ENTRE PAUSAS is a visual identity project developed for a contemporary coffee shop, in which coffee packaging serves as the brand’s primary extension and main point of contact with the audience.
    The identity is grounded in the concept of the interval, the space between the fast pace of daily life and a moment of conscious pause. This concept guides the entire visual system and is expressed through high contrast, expressive typography, and editorial composition, creating a youthful and contemporary visual language.
    As a whole, the visual identity prioritizes legibility, impact, and consistency, connecting name, slogan, and graphic language to position ENTRE PAUSAS as a specialty coffee brand that values time, process, and the experience between one pause and the next.

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