I'm a Principal Creative Designer with 20+ years of experience across brand, web, digital, ecommerce, campaign, and editorial design. I founded DM Design & Creative to deliver brand systems, UX/UI, and multi-channel campaigns, blending strategic thinking with hands-on execution. Most recently, I led creative delivery for HCA Healthcare UK across divisions, driving enterprise brand systems and nationwide rebrands, digital campaigns, and tender support. My career spans leadership roles at GFM Colchester, Pasini Promotions, Aceville Publications, and Hemming Information Services, where I built multi-disciplinary teams and delivered UX, ecommerce, and campaign work while ensuring brand consistency and measurable business impact.…

David Mansfield

I'm a Principal Creative Designer with 20+ years of experience across brand, web, digital, ecommerce, campaign, and editorial design. I founded DM Design & Creative to deliver brand systems, UX/UI, and multi-channel campaigns, blending strategic thinking with hands-on execution. Most recently, I led creative delivery for HCA Healthcare UK across divisions, driving enterprise brand systems and nationwide rebrands, digital campaigns, and tender support. My career spans leadership roles at GFM Colchester, Pasini Promotions, Aceville Publications, and Hemming Information Services, where I built multi-disciplinary teams and delivered UX, ecommerce, and campaign work while ensuring brand consistency and measurable business impact.…

Available to hire

I’m a Principal Creative Designer with 20+ years of experience across brand, web, digital, ecommerce, campaign, and editorial design. I founded DM Design & Creative to deliver brand systems, UX/UI, and multi-channel campaigns, blending strategic thinking with hands-on execution.

Most recently, I led creative delivery for HCA Healthcare UK across divisions, driving enterprise brand systems and nationwide rebrands, digital campaigns, and tender support. My career spans leadership roles at GFM Colchester, Pasini Promotions, Aceville Publications, and Hemming Information Services, where I built multi-disciplinary teams and delivered UX, ecommerce, and campaign work while ensuring brand consistency and measurable business impact.

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Language

English
Fluent

Work Experience

Owner & Creative Design Consultant at DM Design & Creative
October 1, 2025 - Present
Founded DM Design & Creative, an independent design consultancy delivering brand, UX/UI, digital, campaign, and editorial design solutions combining hands-on creative execution with commercially focused design thinking. Key focus areas include: • UX/UI and conversion-focused website design • eCommerce and customer journey optimisation • Multi-channel campaign creative and motion graphics • Brand systems and enterprise guidelines • Stakeholder collaboration and end-to-end project delivery
Senior Creative Studio Designer at HCA Healthcare UK
July 11, 2022 - September 26, 2025
Oversee branding design across all HCA Healthcare UK divisions. Mentor, manage workflows, and ensure quality for junior designers. Lead end-to-end design campaigns including social, OOH, email, print, display, and video. Manage design of various professionally printed materials, UI design for website landing pages, design lead for corporate bid presentations, and creation of brand guidelines with direction of brand design ruleset.
Lead Designer at GFM Colchester
April 1, 2019 - July 1, 2022
Led UX/UI, campaign, and digital design projects across publishing, travel, ecommerce, and national media brands. Key projects included The Sun Holidays booking platform, Breakfree Holidays redesign, and subscription campaigns for national publishing clients. Responsibilities included UX/UI design for websites and ecommerce platforms, customer journey and conversion-focused design, campaign creative for national promotions, cross-platform digital and print asset production, motion graphics, collaboration with developers and marketing teams, and client-facing creative leadership.
Lead Designer at GFM
January 1, 2019 - July 10, 2022
Provided mentorship to junior designers. Led UI/UX design for client websites and eCommerce stores. Design lead for national newspaper promotions and websites. Ensured brand consistency across internal divisions. Design lead on digital campaign creation (display, social, email). Led design for all printed media and promotional videos.
Creative Manager at Pasini Promotions
February 1, 2011 - December 31, 2018
Mentored junior designers and photographers, managing workflows. UI/UX design lead for client websites and eCommerce stores. Acted as group brand guardian. Designed digital assets for display, social and email marketing. Created promotional printed media.
Art Editor (formerly Graphic Designer) at Aceville Publications
August 1, 2005 - January 31, 2011
Led design and maintained brand integrity for national lifestyle and hobby magazines. Ensured quality and workflow efficiency for junior designers. Managed publication rebrands and layout decisions. Met strict monthly deadlines.
Production Manager (formerly Production Assistant) at Hemming Information Services
February 1, 2003 - July 31, 2005
Supervised and mentored a team. Designed printed advertisements. Oversaw quality control and print specifications for publications.

Education

GCSE at The London Nautical School
January 1, 1994 - December 31, 1999
Advanced GNVQ at Colchester Institute, Essex
January 1, 1999 - December 31, 2001
GCSEs (A-C) at The London Nautical School
January 1, 1994 - December 31, 1999
Advanced GNVQ in Information Technology at Colchester Institute, Essex
January 1, 1999 - December 31, 2001
GCSEs at The London Nautical School
January 1, 1994 - January 1, 1999
Advanced GNVQ in Information Technology at Colchester Institute, Essex
January 1, 1999 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Energy & Utilities, Non-Profit Organization, Education, Software & Internet
    HCA HEALTHCARE UK BRAND GUIDELINES

    Creating Consistency Across a National Healthcare Brand
    Supporting a nationwide healthcare rebrand through enterprise-level brand guidelines.