Debra M Rousseau
I’m Debra M. Rousseau, a bilingual digital experience specialist with 15 years of experience optimizing content and workflows across AEM and other digital platforms.
About
I’m Debra M. Rousseau, a bilingual digital experience specialist with 15 years of experience optimizing content and workflows across AEM and other digital platforms. I’m hands-on with AEM authoring and publishing, QA across multiple environments, and building landing pages and offers that drive engagement through close collaboration with cross-functional teams.
I also blend my marketing and community expertise with Generative AI operations—using prompt engineering and practical AI workflows to streamline research, content creation, and day-to-day operational efficiency. From social media and email campaigns to modern AEM publishing and GenAI evaluation work, my goal is always the same: deliver better experiences, measurable ROI, and smoother execution for the teams I support.
- 21 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
- Software & Internet
- Other
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Work experience· 22 roles
AEM Hybrid Authoring & Localization: Authored Content Fragments and Experience Fragments within a headless/hybrid AEM environment, adapting Ford and Lincoln brand content into French for regional consistency.
Benchmarking LLM synthetic speech to improve prosody and naturalness for high-fidelity voice-interactive models. Developing coordinate-level training sets to refine computer vision accuracy, object permanence, and 3D spatial logic.
Optimized AEM and CMS workflows to improve delivery efficiency by 20% across websites, mobile apps, and automotive channels. Authored landing pages and offers, improved engagement through cross-functional collaboration, and performed QA in multiple environments; tracked and resolved issues via JIRA for seamless customer experiences.
Education· 6
Certifications and awards· 19
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