Debra M Rousseau

Available to hire

I’m Debra M. Rousseau, a bilingual digital experience specialist with 15 years of experience optimizing content and workflows across AEM and other digital platforms.

About

I’m Debra M. Rousseau, a bilingual digital experience specialist with 15 years of experience optimizing content and workflows across AEM and other digital platforms. I’m hands-on with AEM authoring and publishing, QA across multiple environments, and building landing pages and offers that drive engagement through close collaboration with cross-functional teams.

I also blend my marketing and community expertise with Generative AI operations—using prompt engineering and practical AI workflows to streamline research, content creation, and day-to-day operational efficiency. From social media and email campaigns to modern AEM publishing and GenAI evaluation work, my goal is always the same: deliver better experiences, measurable ROI, and smoother execution for the teams I support.

  • 21 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Travel & Hospitality
  • Software & Internet
  • Other

Work experience· 22 roles

AEM Content Author · FordDirectMay 2026 – Jul 2026 · 3 mos

AEM Hybrid Authoring & Localization: Authored Content Fragments and Experience Fragments within a headless/hybrid AEM environment, adapting Ford and Lincoln brand content into French for regional consistency.

Generative AI Specialist (Freelance) · Innodata Inc.Jan 2026 – Present · 11 mos

Benchmarking LLM synthetic speech to improve prosody and naturalness for high-fidelity voice-interactive models. Developing coordinate-level training sets to refine computer vision accuracy, object permanence, and 3D spatial logic.

AEM Content Author & Publisher · MRM (Remote)Nov 2023 – Apr 2025 · 1 yr 6 mos

Optimized AEM and CMS workflows to improve delivery efficiency by 20% across websites, mobile apps, and automotive channels. Authored landing pages and offers, improved engagement through cross-functional collaboration, and performed QA in multiple environments; tracked and resolved issues via JIRA for seamless customer experiences.

Social Media Community Coordinator · Opimian Wine Club de VinJan 2023 – Oct 2025 · 2 yrs 10 mos
Social Media Community Coordinator · Opimian Wine Club de VinApr 2022 – Jan 2023 · 10 mos
Social media & Website Content Maintenance · CanWelJul 2021 – Oct 2025 · 4 yrs 4 mos
Social media & Website Content Maintenance · CanWelJul 2021 – Oct 2025 · 4 yrs 4 mos
Social media & Website Content Maintenance · CanWelOct 2019 – Jul 2021 · 1 yr 10 mos

Education· 6

Master of Arts in Communications · Université Laval1994 – 1996
Bachelor of Arts in Communications · Université Laval1992 – 1994
Master of Arts in Communications · Université Laval – Quebec City, QC2030 – 1996
Bachelor of Arts in Communications · Université Laval – Quebec City, QC2030 – 1994

Certifications and awards· 19

CMS Editor and Author2024 – 2025
CMS UAT and Publisher2024 – 2025
Hootsuite Certified Professional2013 – 2025
Marketing Writing Bootcamp2015 – 2025

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