Available to hire
Hi, I’m Debra M. Rousseau, a digital marketing and content management professional with two decades of experience optimizing workflows, boosting engagement, and delivering ROI. I specialize in Adobe Experience Manager (AEM) content authoring, web development (HTML/CSS), and CRM tools like eClincher, Hootsuite, and Mailchimp.
I’m proficient in SEO, Google Analytics, and Google Alerts, and I work with project management platforms such as Trello, Wrike, Basecamp, Smartsheet, JIRA, Slack, and Microsoft Teams. I’m fluent in English and French and focused on email marketing and strong member/customer relationship strategies.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Work Experience
AEM Content Author & Publisher at MRM (Remote)
March 31, 2025 - April 20, 2025Optimized workflows using AEM and CMS, boosting delivery efficiency by 20% across websites, mobile apps, and automotive channels. Authored high-performing landing pages and offers to drive engagement, collaborating cross-functionally. Conducted QA testing in multiple environments and resolved issues via JIRA to ensure seamless customer experiences.
Social Media Community Coordinator at Opimian Wine Club de Vin
April 5, 2022 - January 28, 2023Managed social media with eClincher and Hootsuite, increasing engagement by 30% and eCommerce conversions by 0.7%. Tracked tasks with Basecamp, monitored trends with Mention and Google Alerts, and designed email campaigns with Mailchimp to drive retention and ROI.
Social media & Website Content Maintenance at CanWel
July 1, 2021 - October 21, 2025Developed social media strategies with eClincher, boosting customer interaction. Tracked brand mentions with Mention and produced reports via Smartsheet. Supported email marketing to improve retention.
Digital Marketing & Content Specialist at Kiaro
April 1, 2019 - October 21, 2025Created email campaigns and landing pages with Mailchimp; monitored performance with Mention; managed Wrike; implemented SEO strategies, driving 15% web traffic growth.
PR & Social Media Manager at Xeraflop Technologies Inc.
November 1, 2018 - October 21, 2025Managed B2B/B2C social platforms (6 channels) using eClincher and Hootsuite; coordinated teams with Slack and Basecamp to streamline campaign execution. Optimized outreach with Google Analytics data.
Social Media Marketing Manager at Larco Hospitality
November 1, 2017 - October 21, 2025Produced content for 6 hotel brands, enhancing engagement. Tracked performance with Hootsuite and eClincher; increased participation by 25%. Collaborated via Trello for contests and outreach.
Social Media Marketing Specialist at Mountain Equipment Co-op (MEC)
February 1, 2015 - October 21, 2025Grew social media followers by 45% YoY and conversions by 1% using eClincher and Hootsuite. Managed rebranding with Wrike, reducing delays by 20% and monitored trends with Mention and Google Alerts for member engagement.
Bilingual Web Content Developer at Mountain Equipment Co-op (MEC)
May 1, 2005 - September 1, 2012Developed and optimized organic traffic with Google keywords and HTML/CSS, achieving 45% growth among members. Designed responsive web pages, implemented CSS for consistent branding, coded HTML email templates, and pioneered social media integration with Hootsuite. Managed web projects with Basecamp to ensure timely delivery of member-focused content.
AEM Content Author & Publisher at MRM (Remote)
April 1, 2025 - October 21, 2025Optimized workflows with AEM and CMS, improving delivery efficiency by 20% across websites, mobile apps, and automotive channels. Authored high-performing content (landing pages, offers) and collaborated cross-functionally to boost engagement. Conducted QA testing in multiple environments and resolved issues via JIRA for seamless customer experiences. Streamlined processes using AEM to meet deadlines.
Social Media Community Coordinator at Opimian Wine Club de Vin
January 31, 2023 - October 21, 2025Managed social media with eClincher and Hootsuite, increasing engagement by 30% and eCommerce conversions by 0.7%. Tracked tasks with Basecamp, monitored trends with Mention and Google Alerts, and designed email campaigns with Mailchimp to drive retention and ROI.
Social media & Website Content Maintenance at CanWel
July 31, 2021 - October 21, 2025Developed social media strategies with eClincher, boosting customer interaction. Tracked brand mentions with Mention and organized reports via Smartsheet. Supported email marketing to improve customer retention.
Digital Marketing & Content Specialist at Kiaro
April 30, 2019 - October 21, 2025Created email campaigns and landing pages with Mailchimp, increasing engagement. Monitored performance with Mention and managed tasks via Wrike, supporting CRM goals. Implemented SEO strategies, driving 15% web traffic growth.
PR & Social Media Manager at Xeraflop Technologies Inc.
November 1, 2018 - October 21, 2025Managed B2B/B2C social platforms (6 channels) using eClincher and Hootsuite. Coordinated teams with Slack and Basecamp, streamlining campaign execution. Optimized outreach with Mention and Google Analytics data.
Social Media Marketing Manager at Larco Hospitality
November 1, 2017 - October 21, 2025Produced content for 6 hotel brands, enhancing engagement. Tracked performance with Hootsuite and eClincher, increasing participation by 25%. Collaborated via Trello for contests and outreach.
Social Media Marketing Specialist at Mountain Equipment Co-op (MEC)
February 28, 2015 - October 21, 2025Grew social media followers by 45% YOY and conversions by 1% using eClincher and Hootsuite. Managed rebranding with Wrike, reducing delays by 20%. Monitored trends with Mention and Google Alerts for member engagement.
Bilingual Web Content Developer at Mountain Equipment Co-op (MEC)
August 29, 2012 - October 18, 2025Developed and optimized organic traffic with Google keywords and HTML/CSS, achieving 45% growth among members. Designed responsive web pages using HTML/CSS, improving member accessibility across devices. Implemented CSS styling for consistent branding, enhancing user experience on mec.ca. Coded HTML email templates for marketing campaigns, boosting member interaction rates. Pioneered social media integration with Hootsuite, increasing visibility by 25%. Managed web projects with Basecamp, ensuring timely delivery of member-focused content.
AEM Content Author & Publisher at MRM
November 1, 2023 - PresentOptimized workflows with AEM and CMS, improving delivery efficiency by 20% across websites, mobile apps, and automotive channels. Authored high-performing content (landing pages, offers) and conducted QA across environments, resolving issues via JIRA to ensure seamless customer experiences.
Social media & Website Content Maintenance at CanWel
October 1, 2019 - July 1, 2021Developed social media strategies with eClincher to boost customer interaction; tracked brand mentions with Mention and reported via Smartsheet. Supported email marketing initiatives to improve retention.
Social Media Marketing Manager at Larco Hospitality
October 1, 2016 - November 1, 2017Produced content for six hotel brands, boosting engagement; tracked performance with Hootsuite and eClincher, increasing participation by 25%. Collaborated via Trello for contests and outreach.
Social Media Marketing Specialist at Mountain Equipment Co-op (MEC)
September 1, 2012 - February 1, 2015Grew social media followers by 45% YOY and conversions by 1% using eClincher and Hootsuite; managed rebranding with Wrike, reducing delays by 20%. Monitored trends with Mention and Google Alerts for member engagement.
Education
Master of Arts in Communications at Université Laval
September 6, 1994 - April 30, 1996Bachelor of Arts in Communications at Université Laval
September 7, 1992 - April 29, 1994Master of Arts in Communications at Université Laval – Quebec City, QC
January 11, 2030 - January 1, 1996Bachelor of Arts in Communications at Université Laval – Quebec City, QC
January 11, 2030 - January 1, 1994Qualifications
CMS Editor and Author
September 1, 2024 - October 21, 2025CMS UAT and Publisher
September 1, 2024 - October 21, 2025Hootsuite Certified Professional
January 1, 2013 - October 21, 2025Marketing Writing Bootcamp
August 1, 2015 - October 21, 2025Google Analytics Certified
May 1, 2016 - November 1, 2017CMS Editor and Author
September 1, 2024 - October 21, 2025CMS UAT and Publisher
September 1, 2024 - October 21, 2025Hootsuite Certified Professional
January 1, 2013 - October 21, 2025Marketing Writing Bootcamp
August 1, 2015 - October 21, 2025Google Analytics Certified
May 1, 2016 - November 1, 2017CMS Editor and Author
September 1, 2024 - December 29, 2025CMS UAT and Publisher
September 1, 2024 - December 29, 2025Hootsuite Certified Professional
January 1, 2013 - December 29, 2025Marketing Writing Bootcamp
August 1, 2015 - December 29, 2025Google Analytics Certified
May 1, 2016 - November 1, 2017Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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