I am a results-driven technology leader with over 13 years of experience building and scaling e-commerce platforms and subscription systems for global brands. I blend hands-on technical work with strategic leadership in product development, digital operations, CRO, and automation to translate business goals into high-performance digital solutions across D2C, B2B, and marketplace ecosystems. As a collaborative leader, I champion agile teams, technology innovation, and data-driven decision making to deliver measurable ROI. I thrive on shaping end-to-end growth systems by aligning strategy, technology, and marketing. I work closely with founders, marketers, and creatives to build scalable e-commerce architectures, optimize funnels, and drive recurring revenue, all while focusing on high-quality delivery and sustainable performance.

Devendra N. Dubey

I am a results-driven technology leader with over 13 years of experience building and scaling e-commerce platforms and subscription systems for global brands. I blend hands-on technical work with strategic leadership in product development, digital operations, CRO, and automation to translate business goals into high-performance digital solutions across D2C, B2B, and marketplace ecosystems. As a collaborative leader, I champion agile teams, technology innovation, and data-driven decision making to deliver measurable ROI. I thrive on shaping end-to-end growth systems by aligning strategy, technology, and marketing. I work closely with founders, marketers, and creatives to build scalable e-commerce architectures, optimize funnels, and drive recurring revenue, all while focusing on high-quality delivery and sustainable performance.

Available to hire

I am a results-driven technology leader with over 13 years of experience building and scaling e-commerce platforms and subscription systems for global brands. I blend hands-on technical work with strategic leadership in product development, digital operations, CRO, and automation to translate business goals into high-performance digital solutions across D2C, B2B, and marketplace ecosystems. As a collaborative leader, I champion agile teams, technology innovation, and data-driven decision making to deliver measurable ROI.

I thrive on shaping end-to-end growth systems by aligning strategy, technology, and marketing. I work closely with founders, marketers, and creatives to build scalable e-commerce architectures, optimize funnels, and drive recurring revenue, all while focusing on high-quality delivery and sustainable performance.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Advanced

Work Experience

CTO at Triple Bristle, Inc
January 1, 2017 - Present
Own the technical roadmap and IT operations for the organization's growth, leading technology strategy for e-commerce platforms. Drive data-driven decisions, performance optimization, and cross-functional collaboration across design, marketing, and development teams. Manage CMS and multi-channel marketplace listings, optimize marketplace visibility, and guide engineering teams toward innovation and technical excellence. Lead international e-commerce initiatives, including multi-currency, language, and logistics setups, while implementing end-to-end funnels and analytics integrations to track ROI.
Head of Ecommerce - Freelance at LA French Studio
August 30, 2025 - October 22, 2025
Manage the end-to-end ecommerce ecosystem across Shopify stores and key marketplaces (Amazon, eBay, 1st Dibs, Etsy). Oversee product strategy, inventory, KPI tracking, and operations; implement CRO, optimize checkout experiences, and maximize conversions. Integrate social channels and Google Shopping for product syncing and unified inventory; drive post-purchase funnels and abandoned cart recovery; provide regular performance reports and optimize ROI.
Founder at Dcodes Solutions
December 1, 2015 - Present
Strategize and lead technology initiatives, delivering E-commerce & Digital Marketing solutions, email marketing, CRM setup, and recurring revenue systems. Architect innovative technology solutions, manage product development and integrations, and guide business growth through technology.
CTO at Codex Marketing, Inc
December 31, 2016 - October 22, 2025
Directed technology strategy and software development, ensuring SDLC discipline and high-quality delivery. Designed and developed e-commerce websites and CMS for clients, integrating technology into business processes and driving revenue growth.
Jr. Php Developer at Agile Technosys
April 23, 2013 - October 22, 2025
Developed multiple web applications using PHP and frameworks; conducted unit testing and debugging; assisted senior developers in designing scalable solutions and improving performance.
Php Developer at Application Nexus
April 20, 2012 - October 22, 2025
Designed and developed websites using PHP frameworks (WordPress, Drupal, Joomla).
CTO at Triple Bristle, Inc
January 1, 2017 - Present
Own the technical roadmap and evolve IT operations to enable growth. Lead technology strategy for subscription-based e-commerce platforms; develop data-driven strategies to optimize website performance; manage end-to-end design continuity for e-commerce platforms; drive digital marketing funnels, pricing, and promotions; oversee CMS and multi-channel marketplace listings; optimize marketplace visibility and analytics-driven campaigns; mentor engineering teams and drive innovation; coordinate international e-commerce initiatives (multi-currency, language, logistics); integrate analytics tools and ads systems; collaborate with design, marketing, and development to deliver scalable solutions.
Head of Ecommerce - Freelance at LA French Studio
August 30, 2025 - October 22, 2025
Manage ecommerce ecosystem across Shopify stores and marketplaces (Amazon, eBay, 1st Dibs, Etsy). Oversee product strategy, inventory, KPI, and operations; implement CRO and optimize checkout to maximize conversions; integrate ecommerce with social platforms (Facebook, Instagram, Google Shopping, eBay, Walmart); lead digital marketing initiatives (email marketing, CRM, Google Ads); optimize post-purchase funnels and abandoned cart recovery to boost ROI; ensure data-driven improvements and unified multi-platform syncing.
Founder at Dcodes Solutions
December 1, 2015 - Present
Provide ecommerce & digital marketing solutions, email marketing, CRM setup, growth optimization and digital strategy; develop and deliver technology solutions for recurring revenue models; brand development, ecommerce store & custom software development for B2B/B2C; manage Amazon/Walmart/eBay/Flipkart seller central operations; implement payment gateway integrations and cart optimization; offer web services, product research, ads funnel optimization, CMS/Blog development, cloud hosting and SEO.
CTO at Codex Marketing, Inc
December 31, 2016 - October 22, 2025
Direct technology strategy and vision to align with business goals; lead software development and SDLC governance; design and develop e-commerce websites and CMS solutions; collaborate with cross-functional teams for seamless integration of technology into business processes; oversee product development from inception to launch and ensure timely delivery; build a modern technology roadmap aligned with growth objectives.
Jr. Php Developer at Agile Technosys
April 23, 2013 - October 22, 2025
Develop multiple web applications using PHP and frameworks; write clean code, participate in unit testing and debugging; assist senior developers in designing and implementing complex web apps; help improve performance and scalability.
Php Developer at Application Nexus
April 20, 2012 - October 22, 2025
Designed and developed websites using PHP frameworks such as WordPress, Drupal, Joomla; contributed to frontend/backend development and integration.
CTO at Triple Bristle, Inc
January 1, 2017 - November 4, 2025
Own the e-commerce technology roadmap and digital operations for a global oral-care brand. Led cross-functional collaboration between technology, marketing, and operations to deliver scalable, data-driven growth solutions. Directed the strategy for subscription-based e-commerce, optimized website performance and CRO, and managed multi-store architecture, pricing, and promotions. Oversaw engineering teams, drove innovation, and executed international e-commerce strategies including multi-currency and logistics setups.
Head of Ecommerce - Freelance at LA French Studio
August 30, 2025 - August 30, 2025
Led the complete e-commerce ecosystem across Shopify and major marketplaces (Amazon, eBay, 1st Dibs, Etsy), driving digital growth, conversion optimization, and seamless multi-channel operations. Managed store management, CRO, checkout optimization, and integration of social/ad platforms for unified product syncing and inventory control, plus CRM and post-purchase funnel automation to boost ROI.
Founder at Dcodes Solutions
December 31, 2024 - December 31, 2024
Founded and led a digital technology firm helping global e-commerce brands build scalable platforms, recurring revenue systems, and performance-driven marketing funnels. Directed technology strategy, product architecture, and growth execution for D2C and B2B clients; delivered custom Shopify, WooCommerce, and Laravel-based solutions; architected subscription commerce, post-purchase funnels, and marketplace operations; built automation and API integrations; led marketing, SEO, and CRM initiatives; managed UI/UX, web, and software development teams.
CTO at Codex Marketing, Inc
December 31, 2016 - December 31, 2016
Directed technology strategy and software development to align IT services with business goals, improving customer satisfaction and revenue. Led the development of e-commerce websites and CMS solutions, integrated technology into business processes, and ensured timely delivery of software products from inception to launch.
Jr. Php Developer at Agile Technosys
April 23, 2013 - April 23, 2013
Contributed to multiple web applications using PHP and relevant frameworks; collaborated with team members to deliver high-quality code; conducted unit testing and debugging; supported senior developers in designing scalable web applications and improving performance.
Php Developer at Application Nexus
April 20, 2012 - April 20, 2012
Designed and developed websites using PHP frameworks such as WordPress, Drupal, and Joomla; contributed to project delivery and code quality.

Education

Add your educational history here.

Qualifications

Master of Computer Applications
January 1, 2009 - January 1, 2012
Bachelor of Computer Science
January 1, 2006 - January 1, 2009
Higher Secondary
January 1, 2005 - January 1, 2006
SSC
January 1, 2004 - January 1, 2004
Master of Computer Applications
January 1, 2009 - January 1, 2012
Bachelor of Computer Science
January 1, 2006 - January 1, 2009
Higher Secondary
January 1, 2005 - January 1, 2006
SSC
January 1, 2004 - January 1, 2004
Master of Computer Applications
January 1, 2009 - January 1, 2012
Bachelor of Computer Science
January 1, 2006 - January 1, 2009

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment