Rehabilitation and Revitalization of the Saidia Medina and Tourist Station

This project reimagines the Saidia Medina as a year-round attraction, transforming it into a vibrant destination beyond the summer season. Inspired by the charm of traditional medinas, our design concept integrates new structures with authentic branding to capture visitors’ interest and encourage longer stays. By enhancing the consumer experience, the revitalized Saidia Medina includes a mix of boutique shops, artisanal spaces, and diverse dining options, strategically crafted to engage visitors and support local businesses. This modern “mini medina” fosters a continuous flow of tourism, making Saidia a memorable and sustainable destination for all seasons.