Make your Retirement Easier! (Explainer Video)

This project was a fast-paced collaboration with a team. Being provided with the script and voiceover, I directed this 2-minute animation for Cofco Trust’s latest retirement trust service. I took design work from Moodboards, storyboards, animatics to final animation production. In this video, the first one minute present life portraits from the Chinese 00s to the 60s to show their attitudes to retirement. The last one minute introduces Cofco’s retirement services.

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