I'm extremely motivated to constantly develop my skills and grow professionally. As a Sales & Marketing Executive, I have a track record of planning, creating, implementing, tracking, and measuring end-to-end digital marketing campaigns to achieve objectives and KPIs. I collaborate with marketing teams, external agencies, and in-house creatives to deliver differentiated, brand-focused assets and campaigns, and I lead the planning of impactful content and asset creation to drive digital-channel messaging. In my spare time I enjoy long-distance cycling, hiking, mindfulness, and appreciating fine art, wine, and good company. I'm a singer and songwriter who loves performing live and building a network of creative collaborators, and I enjoy exploring hospitality settings and event experiences.

Jesse John Heffernan

I'm extremely motivated to constantly develop my skills and grow professionally. As a Sales & Marketing Executive, I have a track record of planning, creating, implementing, tracking, and measuring end-to-end digital marketing campaigns to achieve objectives and KPIs. I collaborate with marketing teams, external agencies, and in-house creatives to deliver differentiated, brand-focused assets and campaigns, and I lead the planning of impactful content and asset creation to drive digital-channel messaging. In my spare time I enjoy long-distance cycling, hiking, mindfulness, and appreciating fine art, wine, and good company. I'm a singer and songwriter who loves performing live and building a network of creative collaborators, and I enjoy exploring hospitality settings and event experiences.

Available to hire

I’m extremely motivated to constantly develop my skills and grow professionally. As a Sales & Marketing Executive, I have a track record of planning, creating, implementing, tracking, and measuring end-to-end digital marketing campaigns to achieve objectives and KPIs. I collaborate with marketing teams, external agencies, and in-house creatives to deliver differentiated, brand-focused assets and campaigns, and I lead the planning of impactful content and asset creation to drive digital-channel messaging.

In my spare time I enjoy long-distance cycling, hiking, mindfulness, and appreciating fine art, wine, and good company. I’m a singer and songwriter who loves performing live and building a network of creative collaborators, and I enjoy exploring hospitality settings and event experiences.

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Language

English
Fluent

Work Experience

Sales & Marketing Executive at Agency
April 1, 2022 - September 1, 2022
Played an integral role in planning, creation, implementation, tracking, and measurement of end-to-end digital marketing campaigns to deliver marketing objectives and KPIs. Collaborated with the wider marketing team, external agencies, and in-house creative teams to develop differentiated, brand-focused assets and campaigns. Led planning for impactful assets and content creation, and managed digital channel delivery of strategic messaging. Led paid advertising initiatives via social media channels and search engines; localized major global campaigns for the Irish market; produced regular campaign performance reports and KPI evaluations.
Recruitment Marketing Specialist at PhoneWatch
September 1, 2022 - Present
Implemented recruitment marketing and employer branding strategy to attract high-quality applicants; generated leads and sourced candidates through social media channels, search engines and job boards. Managed recruitment landing pages, SEO strategies, and ensured alignment with marketing campaigns. Planned and executed social media campaigns via META, TikTok, Google Ads to drive candidate engagement and employer branding.
Account Consultant at Arvato (Google AdWords Training)
August 1, 2016 - January 1, 2017
Trained in Google Ads and created tailored ads to meet advertiser goals. Created ads tailored to brand, product, and market; uploaded content and optimized campaigns to increase online presence.
Sales Account Executive & Marketing Manager - Hospitality at Boutique Wines
May 1, 2021 - April 1, 2022
Followed up with a high volume of marketing-qualified leads and converted them into appointments. Managed end-to-end production and coordination of bookings for venues, including in-house shows and events; contributed to marketing and branding initiatives; nurtured client relationships and closed deals. Supported post-event follow-up and ongoing client relationships.
Sales Executive at Museums, Music Venue & Luxury Lodge
September 1, 2017 - April 1, 2021
Influenced client decisions through effective negotiation and a strong customer focus; managed relationships with venues and hospitality clients to secure bookings and drive revenue.

Education

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Qualifications

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Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Education, Other