Jesse John Heffernan

Implemented recruitment marketing and employer branding strategy to attract high-quality applicants; generated leads and sourced candidates through social media channels, search engines and job boards. Managed recruitment landing pages, SEO strategies, and ensured alignment with marketing campaigns. Planned and executed social media campaigns via META, TikTok, Google Ads to drive candidate engagement and employer branding.

Played an integral role in planning, creation, implementation, tracking, and measurement of end-to-end digital marketing campaigns to deliver marketing objectives and KPIs. Collaborated with the wider marketing team, external agencies, and in-house creative teams to develop differentiated, brand-focused assets and campaigns. Led planning for impactful assets and content creation, and managed digital channel delivery of strategic messaging. Led paid advertising initiatives via social media channels and search engines; localized major global campaigns for the Irish market; produced regular campaign performance reports and KPI evaluations.

Followed up with a high volume of marketing-qualified leads and converted them into appointments. Managed end-to-end production and coordination of bookings for venues, including in-house shows and events; contributed to marketing and branding initiatives; nurtured client relationships and closed deals. Supported post-event follow-up and ongoing client relationships.