Available to hire
Creative marketing and graphic design specialist with experience across fashion, branding, UX/UI, digital content, and campaign strategy. I combine strong visual design skills with commercial thinking, having led brand identities, interactive digital experiences, and cross-platform campaigns from concept through to delivery. My work is informed by a background in Fashion Marketing and Communication Design, alongside that, I was also the 2026 Graduate Fashion Week winner for Digital Fashion Media, recognised for KREDIA, my fashion-tech sustainability marketing strategy and communication execution.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Lead Graphic Designer at University of Leeds - School of Design Society
January 1, 2023 - December 31, 2025Led the full visual branding of the University's Design Society, including logo redesign, brand identity development, and social media styling across Instagram. Established and maintained brand guidelines, ensuring high-quality design execution across all digital and print outputs.
Creative Marketing & Graphic Designer Specialist at Rennu Beauty
January 1, 2021 - December 31, 2023Led the full visual branding and marketing design, established consistent branding, social media styling, and marketing collateral; collaborated with committee members to plan and deliver design workshops; contributed to a steady turnout of 8–12 participants per session; demonstrated leadership, communication, and project management skills.
UI/UX specialist at iCondo
January 1, 2020 - May 31, 2023* Spearheaded the concept, design and rollout of an interactive in-app mini-game initiative to increase resident engagement and repeat app usage.
* Led the project from initial idea generation and user experience planning through to visual design, campaign assets and cross-functional coordination with the development and marketing teams.
* The mini-game delivered a 3× increase in app opens during the activation period and was subsequently retained as a permanent in-app feature due to its sustained engagement success.
* Conducted user research and redesigned resident-facing app, website and backend UI experiences using Figma, improving usability and visual consistency across digital touchpoints.
* Created digital campaign assets including EDMs, festive activations, website updates, in-app announcements and branded giveaway mechanics.
* Produced clear resident communications for major operational updates, including COVID-19 and travel-regulation information, translating complex updates into accessible digital content.
Marketing & Communications Specialist (Internship) at Youth Crops Singapore
January 1, 2020 - December 31, 2020Designed and illustrated motion graphics and assets for a national youth sign-up campaign; conducted initial research, stakeholder interviews, and insight gathering to shape campaign messaging and visual direction.
Education
Diploma in Fashion Marketing at Temasek Polytechnic
January 1, 2023 - January 1, 2026Bachelor's degree (University of Leeds) at University of Leeds
January 1, 2023 - December 31, 2025Qualifications
Marketing and Communications Specialist (Internship)
January 1, 2019 - December 31, 2021Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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