Available to hire
I’m a dynamic Creative Director and digital communications specialist with over 15 years of experience in cinematic storytelling, media production, and brand positioning. I thrive on building inspiring brands and meaningful content that resonates with audiences across West Africa and beyond.
As Head of Creator Studio at Akunapod, founded by Idris Elba, I lead the artistic vision of a premier creative hub in West Africa. I focus on content strategy, IP development, and subscription-based community models to grow sustainable, measurable value for creators, partners, and audiences while advancing Ghana’s film and media ecosystems.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Lecturer & Trainer at Universities & Workshops (Make We Talk Chale)
January 1, 2021 - PresentDeliver lectures and workshops on Digital Marketing, Cinematography, AI tools for creatives, and Website Development to university students and industry professionals. Designed and facilitated training modules tailored to academic institutions and creative groups, ensuring participants gain practical and industry-relevant skills. Mentored over 200 young professionals and students, equipping them with knowledge in content creation, branding, and digital communication strategies. Integrated real-world industry projects into lectures to bridge the gap between theory and practice, enhancing student employability.
Content Creator and Digital Adviser at Second Cup Ghana
January 1, 2019 - December 31, 2023Designed and produced over 200 creative cards for promoting Second Cup Ghana's products, resulting in a 30% increase in customer engagement and brand awareness. Developed and implemented digital marketing strategies that led to a 50% increase in online sales and a 40% growth in social media followers within the first year. Collaborated with cross-functional teams on 10+ marketing campaigns, ensuring alignment with brand objectives and achieving a 25% increase in campaign effectiveness. Analyzed and optimized digital marketing performance metrics, resulting in a 20% improvement in conversion rates and a 15% increase in customer retention.
Co-founder & Brand Strategist at Brand Phoenix
January 1, 2019 - PresentDeveloped and executed innovative digital marketing strategies for prominent personalities, elevating their brand positioning and image branding. Created captivating content across multiple channels to showcase their unique identity and engage with audiences effectively. Led social media strategy and management, driving increased visibility, engagement, and follower growth for enhanced online presence.
Digital Motion Designer & Content Creator at Ministry of Information
January 1, 2019 - December 31, 2022Produced and edited over 100 videos annually for the Ministry, resulting in a significant increase in social media engagement and reach. Implemented digital communication strategies for high-profile Ministry programs, including National Policy Summits, Town Hall Meetings, Amplified, World Press Freedom Day, Meet-the-Press Sessions, Nation Building Updates, and Minister’s Press Briefings. Conceptualized and executed video content that effectively conveyed key messages and initiatives, leading to a 30% increase in online audience participation. Utilized animation techniques to enhance content, contributing to a 50% improvement in government communication effectiveness. Tracked and analyzed video performance metrics, leading to a 25% increase in video engagement and shares.
Creative Director & Head of Creator Studio at Akunapod
January 1, 2024 - PresentDirect the artistic vision and operational workflow of the creator studio, lead a team of creators in producing high-end visual content and digital communication strategies, and oversee studio management to ensure a premium environment for media production and brand collaboration.
Freelance Lecturer & Trainer at Make We Talk Chale (Universities & Workshops)
January 1, 2021 - PresentDeliver workshops on AI tools for creatives, Digital Marketing, and Website Development; mentored over 200 young professionals in branding and digital communication strategies; facilitated training modules bridging theory and practice.
Content Creator & Digital Adviser at Second Cup Ghana
January 1, 2019 - January 1, 2023Implemented digital strategies resulting in a 50% increase in online sales in the first year; produced 200+ creative assets, driving engagement and growth in followers and conversions.
Creative Director & Head of Creator Studio at Akunapod (founded by Idris Elba)
January 1, 2024 - PresentDirect the artistic vision and operational workflow of the Creator Studio, overseeing high-end visual content production and digital communication strategies for West Africa’s premier creative hub. Launched a dedicated Membership Program to drive recurring revenue and cultivate a professional creator community. Curated indie short film showcases and high-profile premieres (e.g., King of Tema). Led IP development for original formats such as 'The Kitchen Studio' and the digital series 'The Feed'. Implemented the Triple-C Strategy (Control, Content, Events) with tiered commercial structures to ensure long-term sustainability and oversaw premium partnerships and production standards.
Founder & Freelance Lecturer at Make We Talk Chale
January 1, 2021 - PresentFounded a mental health advocacy initiative using documentary storytelling, campaigns, and events to raise awareness in men, women and children’s mental health. Mentored over 200 young professionals in branding, AI tools for creatives, and digital communication strategies; facilitated training modules that align academic theory with modern industry practice.
Education
Bachelor of Arts in Public Relations and Digital Communication at Accra Technical University
January 1, 2023 - January 30, 2026Diploma in Public Relations at Accra Technical University
January 1, 2019 - December 31, 2020Certificate in Digital Marketing at Kofi Anang Advanced Information Technology Institute
January 1, 2018 - December 31, 2019Professional Certificate in Media Practice at e.tv Academy (Global Media Alliance Group)
January 1, 2014 - December 31, 2018Bachelor of Arts in Public Relations and Digital Communication at Accra Technical University
January 1, 2023 - January 1, 2025Diploma in Public Relations at Accra Technical University
January 1, 2019 - January 1, 2021Certificate in Digital Marketing at Kofi Annan Advanced IT Institute
January 1, 2018 - January 1, 2019Professional Certificate in Media Practice at e.tv Academy
January 1, 2014 - January 1, 2018BA, Public Relations & Digital Communication at Accra Technical University
January 1, 2023 - January 1, 2025Diploma in Public Relations at Accra Technical University
January 1, 2019 - January 1, 2021Certificate, Digital Marketing at Kofi Annan Advanced IT Institute
January 1, 2018 - January 1, 2019Professional Certificate, Media Practice at e.tv Academy
January 1, 2018 - January 1, 2018Qualifications
Professional Certificate in Media Practice
January 1, 2014 - January 1, 2018Certificate in Digital Marketing
January 1, 2018 - January 1, 2019Diploma in Public Relations
January 1, 2019 - January 1, 2021BA, Public Relations & Digital Communication
January 1, 2023 - January 1, 2025Certificate, Digital Marketing
January 1, 2018 - January 1, 2019Professional Certificate, Media Practice
January 1, 2018 - January 1, 2018Industry Experience
Media & Entertainment, Education, Professional Services, Government, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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