Bijun He

My name is Bijun He, a visual designer with a strong background in graphic and communication design. I hold an MA in Design from the University of Leeds (UK) and a BA in Visual Communication Design from Zhujiang College of South Agricultural University (China).

My professional experience spans visual design, illustration, packaging, and new media operations. At Huaxia Culture Communication, I led end-to-end advertisement and packaging projects — from concept to delivery — collaborating directly with clients and optimizing brand visuals across multiple platforms. Later, at the Zhaoqing Municipal People’s Procuratorate, I managed the visual transformation of their public platforms, achieving over 25% growth in engagement through content strategy and IP branding.

I’m skilled in Photoshop, Illustrator, InDesign, and Procreate, with a solid understanding of user behavior, data-driven design, and brand storytelling. My design philosophy combines aesthetic clarity and strategic communication, aiming to create visuals that both connect emotionally and perform effectively.