My name is Bijun He, a visual designer with a strong background in graphic and communication design. I hold an MA in Design from the University of Leeds (UK) and a BA in Visual Communication Design from Zhujiang College of South Agricultural University (China). My professional experience spans visual design, illustration, packaging, and new media operations. At Huaxia Culture Communication, I led end-to-end advertisement and packaging projects — from concept to delivery — collaborating directly with clients and optimizing brand visuals across multiple platforms. Later, at the Zhaoqing Municipal People’s Procuratorate, I managed the visual transformation of their public platforms, achieving over 25% growth in engagement through content strategy and IP branding. I’m skilled in Photoshop, Illustrator, InDesign, and Procreate, with a solid understanding of user behavior, data-driven design, and brand storytelling. My design philosophy combines aesthetic clarity and strategic communication, aiming to create visuals that both connect emotionally and perform effectively.

Bijun He

My name is Bijun He, a visual designer with a strong background in graphic and communication design. I hold an MA in Design from the University of Leeds (UK) and a BA in Visual Communication Design from Zhujiang College of South Agricultural University (China). My professional experience spans visual design, illustration, packaging, and new media operations. At Huaxia Culture Communication, I led end-to-end advertisement and packaging projects — from concept to delivery — collaborating directly with clients and optimizing brand visuals across multiple platforms. Later, at the Zhaoqing Municipal People’s Procuratorate, I managed the visual transformation of their public platforms, achieving over 25% growth in engagement through content strategy and IP branding. I’m skilled in Photoshop, Illustrator, InDesign, and Procreate, with a solid understanding of user behavior, data-driven design, and brand storytelling. My design philosophy combines aesthetic clarity and strategic communication, aiming to create visuals that both connect emotionally and perform effectively.

Available to hire

My name is Bijun He, a visual designer with a strong background in graphic and communication design. I hold an MA in Design from the University of Leeds (UK) and a BA in Visual Communication Design from Zhujiang College of South Agricultural University (China).

My professional experience spans visual design, illustration, packaging, and new media operations. At Huaxia Culture Communication, I led end-to-end advertisement and packaging projects — from concept to delivery — collaborating directly with clients and optimizing brand visuals across multiple platforms. Later, at the Zhaoqing Municipal People’s Procuratorate, I managed the visual transformation of their public platforms, achieving over 25% growth in engagement through content strategy and IP branding.

I’m skilled in Photoshop, Illustrator, InDesign, and Procreate, with a solid understanding of user behavior, data-driven design, and brand storytelling. My design philosophy combines aesthetic clarity and strategic communication, aiming to create visuals that both connect emotionally and perform effectively.

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Language

English
Advanced
Chinese
Fluent

Work Experience

New Media Operations at Zhaoqing Municipal People's Procuratorate
August 31, 2023 - August 31, 2023
Independently managed multi-platform operations (public number, official website, microblog); achieved fan growth of 2,000+ and 25% increase in open rates; conducted regular data-driven analysis; planned and executed content strategies including cartoons/posters/videos; IP commercialization via emoji and peripheral creations; managed 30+ offline events and coordinated vendors.
Visual Designer & Platform Operations at Huaxia Culture Communication Co.
May 31, 2022 - May 31, 2022
Full-process platform revamping with visual upgrade and content structure reorganization; re-planned 6 core boards to improve information layering; led cross-platform growth including public number, official website, microblog; achieved fan growth and improved engagement metrics; conducted data-driven decision making and coordinated cross-functional projects.

Education

MA Design at University of Leeds
September 1, 2022 - September 30, 2023
BA Visual Communication Design at Zhujiang College of South Agricultural University
September 1, 2017 - August 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Media & Entertainment, Education, Professional Services, Other