Jolene Ng Kah Neng

Strategically designed content to drive purchase consideration by showcasing real-world product application and building emotional connection with target audience. Created multiple content assets including video testimonial, lifestyle product photography, and written review, ensuring cohesive brand messaging across platforms. Proficient with CapCut, Canva, Figma, Procreate, Premiere Pro, Adobe Photoshop, After Effects, and Illustrator. Self-managed with minimal supervision; consistently met tight deadlines. Developed educational short-form videos for paid social campaigns addressing men’s health and weight loss topics; created 15-60 second videos to drive ad performance and build brand trust.

Built and grew an independent YouTube channel to nearly 900 subscribers through consistent content strategy; executed complete production workflow including planning, scripting, set design, lighting, filming, editing, thumbnail design, and SEO optimization. Achieved 23,000+ views on best-performing video through strategic content planning, audience research, and platform optimization; demonstrated strong understanding of YouTube algorithm and viewer retention strategies. Managed weekly upload schedule and channel management including video optimization (titles, descriptions, tags), analytics monitoring, and content iteration to maximize reach and engagement.

Developed educational short-form videos for Instagram Reels and TikTok focused on men’s health and wellness; produced scroll-stopping, trend-aware content with strong hooks and visual storytelling; translated complex health information into digestible 15-60 second videos in collaboration with the brand team to improve ad performance and brand trust.