I am an innovative Learning Experience Designer and eLearning Developer with over 15 years of experience across the NHS, higher education, and private sectors. I specialise in AI-enhanced learning, LMS administration, and interactive content, designing engaging and accessible solutions that meet compliance and learner experience goals. I have pioneered the integration of AI avatars, automated learning agents, and adaptive learning pathways to boost engagement and efficiency. I combine strategic needs analysis with hands-on development to deliver scalable, measurable learning outcomes.

Mark Jonathan Rollins

I am an innovative Learning Experience Designer and eLearning Developer with over 15 years of experience across the NHS, higher education, and private sectors. I specialise in AI-enhanced learning, LMS administration, and interactive content, designing engaging and accessible solutions that meet compliance and learner experience goals. I have pioneered the integration of AI avatars, automated learning agents, and adaptive learning pathways to boost engagement and efficiency. I combine strategic needs analysis with hands-on development to deliver scalable, measurable learning outcomes.

Available to hire

I am an innovative Learning Experience Designer and eLearning Developer with over 15 years of experience across the NHS, higher education, and private sectors. I specialise in AI-enhanced learning, LMS administration, and interactive content, designing engaging and accessible solutions that meet compliance and learner experience goals.

I have pioneered the integration of AI avatars, automated learning agents, and adaptive learning pathways to boost engagement and efficiency. I combine strategic needs analysis with hands-on development to deliver scalable, measurable learning outcomes.

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Language

English
Fluent

Work Experience

Geologist at Geology Investigation Ltd
September 1, 1991 - September 1, 1991
Full-time geologist contributing to geological surveys and investigations.
Geologist at Strata Surveys Ltd
September 1, 1994 - September 1, 1994
Engineering geologist involved in various geological assessments and projects.
Senior Lecturer at Wigan and Leigh College
July 1, 2013 - July 1, 2013
Delivered A Level Earth Sciences; oversaw curriculum development and acted as e-Leader and tutor across multiple disciplines.
eLearning Developer at Nicholas Associates Ltd.
April 1, 2014 - April 1, 2014
Facilitated the product life-cycle from design to evaluation as a Learning Developer, including storyboards and e-learning initiatives.
Innovative and Creative Director at Elite Assessing & Development CIC
November 1, 2016 - November 1, 2016
Led creation and development of eLearning content for business clients and academic environments; participated in tenders, bids, and funding bids; managed eLearning portal creation.
Curriculum Manager (eLearning Development) at System Group Liverpool
November 1, 2022 - November 1, 2022
Led curriculum development and administration of Canvas LMS; designed courses and implemented eLearning materials for blended and distance learning programs; introduced Articulate tools such as Storyline and Rise; managed portal for eLearning.
eLearning Developer at North Care Alliance (NHS) Foundation Trust
March 1, 2023 - March 1, 2023
Conceptualised and developed eLearning content using Articulate 360, focusing on comprehensive educational materials for Electronic Patient Records (EPRs).
eLearning Developer at University Hospitals of Leicester NHS Trust
April 1, 2025 - April 1, 2025
Developed and enhanced digital learning content for the PASNerve Centre EPR; supported course structure; produced supplementary materials for the eHospital programme’s work streams.
Freelance Learning Consultant at MJR Learning Consultancy Ltd
September 1, 2013 - November 15, 2025
Provided consultancy services for eLearning portals for small to medium-sized businesses across the UK and internationally; specialised in the design, development, and implementation of Learning Management Systems.
Founder / Director (Freelance) at MJR Learning Consultancy Ltd
September 1, 2013 - November 15, 2025
Provide end-to-end learning consultancy for SMEs across the UK and internationally. Design, implement, and support Learning Management Systems and custom eLearning content. Lead AI-driven learning innovations including adaptive pathways, AI avatars, and interactive simulations.
Curriculum Manager (eLearning Development) at System Group
November 1, 2022 - November 1, 2022
Oversaw digital curriculum design and Canvas LMS administration for apprenticeship and distance programmes, helped to facilitate movement from classroom-based training to online during COVID, allowed continued training and support. Produced interactive content using Articulate Storyline, RISE 360, Synthesia, and H5P. Championed accessibility and engagement through multimedia design, contributing to a 25% increase in learner retention.
Senior Lecturer / e-Leader at Wigan & Leigh College
July 1, 2013 - July 1, 2013
Delivered and developed A-Level Earth Sciences and digital learning resources. Served as VLE Faculty Champion, leading technology integration across departments.

Education

B.Sc. (Hons) Geology at University of Hull
January 1, 1986 - January 1, 1989
M.Sc. Engineering Geology at University of Newcastle
January 1, 1991 - January 1, 1992
Certificate in Education for Further Education Teachers at University of Manchester
January 1, 1995 - January 1, 1996
Postgraduate Diploma in E-Learning and Multimedia at University of Huddersfield
January 1, 2012 - January 1, 2015
Postgraduate Diploma, eLearning and Multimedia at University of Huddersfield
January 11, 2030 - November 15, 2025
Certificate in Education (FE) at University of Manchester
January 11, 2030 - November 15, 2025
M.Sc. Engineering Geology at University of Newcastle
January 11, 2030 - November 15, 2025
B.Sc. (Hons) Geology (2:1) at University of Hull
January 11, 2030 - November 15, 2025

Qualifications

Certificate in Education for Further Education Teachers
January 1, 1995 - January 1, 1996
Postgraduate Diploma, eLearning and Multimedia
January 11, 2030 - November 15, 2025
Certificate in Education (FE)
January 11, 2030 - November 15, 2025

Industry Experience

Education, Software & Internet, Professional Services, Media & Entertainment, Other, Healthcare
    paper Training ELearning Developer

    University Hospital Leicester, NHS Trust

    Developed digital learning content for eHospital program’s work streams Nervecentre (EPR) and Userlane, Digital Adoption Platform (DAP).
    • eLearning development supported course structure development and produced supplementary materials for training on EPR (Nervecentre).
    • Enhanced content to improve user engagement and knowledge retention in remote work environment.