I am a versatile graphic and web designer with over 18 years of experience, specialising in creating impactful branding and advertising solutions across print and digital media. From logo and brand creation to comprehensive publication design, web development, and strategic digital marketing—including SEO, EDM, and MailChimp strategies—I deliver tailored, visually compelling solutions that meet diverse client needs with excellence and precision.
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I played a pivotal role in designing the comprehensive 64-page stylised report that outlines a series of large-scale investment structures, ranging from $100 million to $1 billion, aimed at leveraging the Geelong region’s latent comparative advantages. This detailed document was crafted for a market and local community-led initiative, providing strategic insights and actionable recommendations to drive regional growth and investment. My involvement encompassed coordinating content, ensuring clarity, and integrating key data points to effectively communicate the report’s objectives and potential impact.
https://www.twine.net/signin/wp-content/uploads/2020/06/160317- FutureEconomicOpportunities.pdf
Rebuilding the Linfox website was a complex and rewarding project that required extensive technical and design expertise. The project involved connecting the website to Linfox’s intranet, CRM systems, and internal form delegation for invoicing and distribution. My role encompassed not only the redesign of the site to enhance user experience and visual appeal but also the integration of these critical backend systems. This ensured seamless communication and operational efficiency within Linfox’s internal processes. The result was a robust, user-friendly website that supported Linfox’s extensive logistics operations, reinforcing their commitment to innovation and efficiency in the industry.
Creating the Salvation Army Cookbook was a highlight of my career, culminating in a publication that won the Gourmand Cookbook Award in 2023. The 72-page cookbook featured a variety of recipes alongside practical, inflation-busting tips to help families save money. My role involved designing the entire layout, ensuring it was user-friendly and visually appealing. We produced and distributed 50,000 copies, leveraging my expertise in print coordination and design to deliver a high-quality, impactful product. The cookbook not only provided valuable resources to the community but also reinforced the Salvation Army’s mission in an engaging and practical format, earning recognition at the prestigious Gourmand Cookbook Awards.
issuu.com/pressroompartners/docs/270522-cookbook-salvos-72-issuu
I had the opportunity to develop a new website for Mothers Supporting Families In Need (MSFIN). The project involved creating a user-centric, responsive website on WordPress, complete with a blog section, contact forms, and automated MailChimp EDM campaigns. The new design emphasised accessibility and ease of navigation, ensuring that visitors could quickly find essential information and resources. Integrating various plugins, the site supports MSFIN’s mission by streamlining their communication efforts and enhancing their online presence. The updated website not only improved user engagement but also significantly boosted MSFIN’s outreach and support capabilities.
Designing the 2023 Annual Report for Foodbank Victoria was a rewarding endeavour that highlighted the organisation’s vital work. This project marked my fifth consecutive year working with Foodbank, resulting in a 40-44 page report rich with infographics, imagery, and detailed text. The goal was to create a visually engaging document that clearly conveyed Foodbank’s significant achievements and impact. By maintaining brand consistency while introducing fresh design elements, the report effectively communicated key data and stories, serving as a powerful tool for advocacy and fundraising.
issuu.com/pressroompartners/docs/081222-foodbank-annualreport-21-22-issuu
I had the privilege of working with Acorn Capital, Australia, to redefine their brand identity and website presence. The project involved a comprehensive redesign that modernised their visual brand, enhancing its sophistication and professionalism. I developed a user-friendly website on WordPress, ensuring seamless integration with CMS and CRM plugins for optimal functionality. The redesign incorporated elegant design elements, streamlined navigation, and engaging content to effectively showcase their investment services. The new website not only improved user experience but also aligned with Acorn Capital’s strategic goals, driving increased engagement and reinforcing their position as a leading investment firm.
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