I’m Julia, a freelance graphic designer based in Malmö with over seven years of experience in brand identity, marketing, and visual communication.
I’m Julia, a freelance graphic designer based in Malmö with over seven years of experience in brand identity, marketing, and visual communication. I specialize in helping businesses strengthen their brands through clear, strategic design across digital and print platforms.
Since 2018, I’ve worked with companies of all sizes—from startups establishing their first identity, to established firms refining their visual presence. In 2024, I founded my own freelance company, Less Graphic Design, where I’ve collaborated with brands across Sweden on everything from single design briefs to ongoing partnerships.
What sets me apart is my ability to combine design expertise with marketing insight. I don’t just create visuals that look good—I ensure they serve your goals, resonate with your audience, and build long-term brand strength. I work closely with each client to deliver design that brings clarity, recognition, and relevance across every touchpoint.
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Adobe InDesign
Adobe Photoshop
Adobe Illustrator
adobe acrobat pro
Instagram
LinkedIn
Mailchimp
Figma
Adobe Premiere ProMarketing material for Watersprint Solo® Nautic II designed within the visual system I created for the product line covering both concept and execution, for in-store, online, and event use. The mockup shows web and social media formats, a shelf-talker and a print-ad variation. graphicdesigner #branding #brandidentity
Marketing material for Watersprint Solo® Nautic II for in-store, event and marketing use. The mockup shows a roll-up banner and poster. graphicdesigner #branding #brandidentity
Product marketing set for Watersprint Core. The set includes in-store and event materials plus print and digital designs such as roll-up banners, print ads, social media posts, and email/web banners. I led the visual development of the product marketing material, from concept to execution. graphicdesigner #branding #brandidentity
Trifold brochure for Watersprint Core. graphicdesigner #branding #brandidentity
Roll-up banner and poster for the ArrowMAX Explorer product line, designed for event and in-store marketing. branding #graphicdesigner #brandidentity
Logo with tagline, core colors, can label, coasters, cap, and hoodie presented as a cohesive set to show rollout across branded items. Built for clarity and scale—clean, readable, and easy to apply. graphicdesigner #branding #logo #logodesign #brandidentity #graphicdesign #branddesign
Minimal craft-beer identity applied to poster, can, and outdoor touchpoints—clean type, bold bear mark, and simple layouts that read fast and feel confident. Concept project showing how the look scales across marketing materials without visual noise. graphicdesigner #branding #logo #logodesign #brandidentity
Multi-channel marketing set for the ArrowMAX Explorer product line, including web banners, print ads, roll-up banners, posters, and more for events, in-store, and other marketing channels. branding #graphicdesigner #brandidentity
I work with Watersprint in an ongoing partnership, supporting their brand design and development through product-specific concepts and assets. My role has focused on creating design solutions that extend their existing identity into new contexts, without redefining the core graphic profile.
This includes a broad range of deliverables: event and print materials such as stationery, brochures, signage, and product information sheets, as well as reseller and marketing assets like web and email banners, roll-ups, posters, folders, social media posts, ad layouts, brochure stands, shelf talkers, and more.
Through this work, I help Watersprint maintain a cohesive, professional presence across multiple channels while ensuring their innovations are communicated clearly and effectively.
Clean Oil Technology (COT) needed a complete visual transformation to better align their brand with their innovation-driven mission. Their existing identity was inconsistent and outdated, failing to convey the company’s technical expertise and forward-thinking approach. A comprehensive rebrand was necessary to bring clarity, cohesion, and innovation to the forefront.
I was responsible for the visual rebrand—creating a new identity and updated brand guidelines, and applying the design system across all key platforms. This included designing and building a responsive website with a clear information structure, developing custom graphics and branded illustrations, and producing a new presentation deck to support client conversations and business development.
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A complete visual identity system was created to establish Xocchiali as a premium player in the emerging smart eyewear market. The challenge was to position smart eyewear as a high-end fashion category rather than just another tech accessory.
To solve this, I developed a visual system inspired by luxury brand standards—refined typography, a sophisticated yet bold color palette, and a distinct photography style—while subtly weaving in tech-forward elements.
The result was a brand identity that gave Xocchiali the premium positioning and visual consistency needed to stand out in the competitive smart eyewear landscape.
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B2B Marketing Manager and UX/UI Designer at an Insurtech startup. Led a remote team and managed the company’s brand communication and development across all touchpoints — including web, email, social media, and events. Served as lead UX designer for key customer projects and white-label services, covering web applications, digital tools, and websites, with extensive use of Figma for design and prototyping.
Creative Director and Brand Manager at a national law firm. As Art Director and Marketing Manager, led creative direction and brand development across all touchpoints — including a full rebrand, production of educational content for both print and video, and creation of sub-brands focused on student branding and learning platforms, along with event, advertising, and editorial design. Oversaw a company-wide brand transformation and marketing strategy to strengthen nationwide visibility, drive growth, and expand the customer base, while leading marketing team members in Sweden and Macedonia.
Three-year university program focused on graphic design, print technology, and digital media. The program combined creative design practice with technical knowledge of production for both print and digital channels. Coursework included typography, layout, color theory, image editing, graphic production workflows, interactive media, and project-based collaborations with industry partners.
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