Rebranding for COT-Clean Oil Technology
Julia Dalén
Published
Clean Oil Technology (COT) needed a complete visual transformation to better align their brand with their innovation-driven mission. Their existing identity was inconsistent and outdated, failing to convey the company’s technical expertise and forward-thinking approach. A comprehensive rebrand was necessary to bring clarity, cohesion, and innovation to the forefront.
I was responsible for the visual rebrand—creating a new identity and updated brand guidelines, and applying the design system across all key platforms. This included designing and building a responsive website with a clear information structure, developing custom graphics and branded illustrations, and producing a new presentation deck to support client conversations and business development.
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